จำนวน Repository ( 720 )

ปัจจัยส่วนประสมทางการตลาดบริการที่มีอิทธิพลต่อความพึงพอใจของ ผู้บริโภคในการเลือกใช้บริการธุรกิจออฟฟิศร่วมแบ่งปันในกรุงเทพมหานคร
ปัจจัยส่วนประสมทางการตลาดบริการที่มีอิทธิพลต่อความพึงพอใจของ ผู้บริโภคในการเลือกใช้บริการธุรกิจออฟฟิศร่วมแบ่งปันในกรุงเทพมหานคร

The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between quantitative and qualitative research with tools for data collection including survey and in-depth interviews. Quantitative data was obtained from a survey of 400 samples using coworking space in Bangkok. Qualitative data was obtained by the use of in-depth interview with consumer manager and coworking space specialist. The results showed that the personal factors affecting consumer satisfaction towards coworking space in Bangkok were mainly 1) ages between 25 - 30 years old at 44.25% 2) private employees at 53.00% 3) average monthly salary 20001 to 30000 baht at 42.75% and 4) usage frequency 1 - 2 times per week at 37.25%. Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok were 1) product (mean 4.22) and 2) physical evidence and presentation (mean 4.37) at the .05 statistical significance level.

2563
ปริมาณการลงทุนของนักลงทุนที่มีผลต่อการเปลี่ยนแปลงราคา ของกองทุนรวมอีทีเอฟ SET 50 ในตลาดหลักทรัพย์แห่งประเทศไทย
ปริมาณการลงทุนของนักลงทุนที่มีผลต่อการเปลี่ยนแปลงราคา ของกองทุนรวมอีทีเอฟ SET 50 ในตลาดหลักทรัพย์แห่งประเทศไทย

The objective of this research was to study the investors’ investment volumes affecting the Price change of the ETF SET 50 mutual fund in the Stock Exchange of Thailand. This research was the Quantitative Research. The descriptive statistics was used to test the preliminary data and used the Multiple Regression Analysis of the Inferential statistics to test the hypothesis and used Pearson Correlation to find the relationship between independent variables by using the daily data of the past five years start from January 1 2012 to December 31 2016. The results of the study found that the investment volumes of domestic institutional investors’ portfolio account of foreign companies and general investors affected the Price change of the ETF SET 50 mutual fund and the SET 50 stock price index in the Stock Exchange of Thailand at the 0.05 significant levels. The SET 50 stock price index was highly and positively related to ETF SET 50 mutual fund price change in the Stock Exchange of Thailand at the 0.01 level of statistical significance

2563
กระบวนการจัดการที่มีอิทธิพลต่อความมีประสิทธิผลขององค์การสำหรับธุรกิจก่อสร้างอาคารที่พักอาศัย ในเขตกรุงเทพมหานคร
กระบวนการจัดการที่มีอิทธิพลต่อความมีประสิทธิผลขององค์การสำหรับธุรกิจก่อสร้างอาคารที่พักอาศัย ในเขตกรุงเทพมหานคร

This study was aimed to investigate the management process (POSDCoRB) that influenced the effectiveness of the organization consisting of work satisfaction and work quality accomplished at the scheduled time as well as the adaptability of the residential construction business in Bangkok Metropolitan. SMEs companies were selected according to registered capital from 1 million to 5 million baht only the companies with the profitability and unexceed total revenue of 30 million baht in 2016. 160 samples were used to respond to the questionnaire. Descriptive statistics Pearsons Product Moment Correlation Inferential statistics analysis stepwise multiple regression analysis were applied in the data analysis. It was found as follows. 1) The level of the management process of the residential construction business in Bangkok was high as well as planning and budgeting. However the process of people allocation organization direction coordination and reporting were relatively moderate. 2) Respondents in the residential construction business highly agreed upon the effectiveness of the organization work quality scheduled time achievement while the effectiveness of the organization in terms of satisfaction the organization adaptability were moderate. 3) The management processes had the highest correspondence with the effectiveness of the organization in terms of the coordination and adaptability of the organization followed by the budget which was related to the quality of the work. Finally 4) the management process concerning the coordination budget and organization management influenced the organization effectiveness of the residential construction business in Bangkok at the statistical significance of 0.01.

2563
ศักยภาพการทำงานและความผูกพันต่อองค์กรที่มีอิทธิพลต่อ แนวโน้มการลาออกของพนักงานฝ่ายสนับสนุนของ ธนาคารรัฐแห่งหนึ่ง
ศักยภาพการทำงานและความผูกพันต่อองค์กรที่มีอิทธิพลต่อ แนวโน้มการลาออกของพนักงานฝ่ายสนับสนุนของ ธนาคารรัฐแห่งหนึ่ง

The purpose of this study was to investigate the influence work performance and organizational commitment affecting the resignation of a public bank support in Bangkok. This is survey research was quantitative which its samples consisted of 310 support staff of a public bank in Bangkok responding to the questionnaire as a research tool. Frequency percentage means standard deviation and Multiple Regression Analysis was applied to achieve 0.05 significance level. The research revealed that the majority of the population was male aged 31-40 years old working as employees and had the average monthly income less than or equal to 15000 baht. They had been working with the bank less than 3 years. Largely the analysis of their work performance and organizational commitment as well as the resignation of the employees was at a high level. The hypothesis test showed that the performance factor did not influence the resignation trend of the support staff of a public bank in Bangkok. In addition their organizational commitment influenced the resignation tendency of a public bank in Bangkok.

2563
ปัจจัยภายในองค์กรที่ส่งผลต่อการจัดการคุณภาพโดยรวม ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ปัจจัยภายในองค์กรที่ส่งผลต่อการจัดการคุณภาพโดยรวม ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The purposes of this research were : 1) to study the level of internal organization factors and the level of total quality management of Rajamangala University of Technology Phra Nakhon; and 2) to study the influence of internal organization factors that affect affecting the total quality management of Rajamangala University of Technology Phra Nakhon. This was a quantitative research which its samples group was consisted of 277 Rajamangala University of Technology Phra Nakhon employees. Data were collected through questionnaire and analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression analysis. The results were found that : 1) the total of internal organization factors and the total quality management of Rajamangala University of Technology Phra Nakhon were at the high level ; 2) six factors of internal organization factors that affect the total quality management of Rajamangala University of Technology Phra Nakhon which are style shared values system staff structure and strategy. These factors could explain 84% of variance to total quality management at RMUTP predict the total quality management.

2563