The purposes of this research is to study factors related to health food consumption behavior of undergraduate students in Rajabhat university of Bangkok metropolis. This resasearch was intended to investigate 1) to study the personal factors family factors and marketing mix factors of undergraduate students in Rajabhat University of Bangkok metropolis. 2) to study health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. 3) to study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of undergraduate students in Rajabhat University of Bangkok metropolis. By using the questionnaire collects data from 400 sampled. The data were analyzed by frequency percentage mean standard deviation Chi-square and Pearson’s Praduct Correration Coefficient define the statistical significance level .05 Most of respondents were females age between 18-20 years old studying the first year of Food industry and service faculty of management science Most are residential style living houses for rent. Their monthly average incomes were in the range 3001-5000 Baht. Family factors most parents graduating grade 6 or 7. General contractor with a career average monthly income of a family is in the range of 20001-30000 Baht and the number of family members is in the range of 4-5 people Marketing mix factors found that products based on healthy food labels identify the product date clear. Health food with quality certificates and standards according to the requirements of Ministry of public health and a health food-shaped luxury with the convenient packaging and consumption. Health food consumption behavior healthy food choices for side consider buying from “FDA” food cleanliness and neatness of the food packaging. To study the relationship between personality factors family factors and marketing mix factors health food consumption behavior of Undergraduate students in Rajabhat University of Bangkok metropolis. The results found that 1) For personal factors their age and average income significantly related of health food consumption behavior. Form healthy dietary pattern 2) Disciplines and universities are significantly related to health food consumption behavior the attitude to food health side. 3) A study of the father significantly related to health food consumption behaviorsided type of health food. 4) Dietary characteristics of the familysignificantly related to health food consumption behavior sided type of food for health: healthy food consumption patterns. Selection of food for health and food newsinformationawareness health. 5) The marketing mix collateral overview of health dietary patternhealthy food choices for sideshealthy food attitude towards the sideand cognitive health food news statistically significant at the .01

สรุป การศึกษาอิทธิพลของส่วนผสมทางการตลาดที่มีต่อการตัดสินใจซื้อแบตเตอรี่มอเตอร์ไซด์ทดแทนของผู้ขับขี่ในกรุงเทพฯ โดยสาระและความแตกต่างที่แท้จริงก็อิทธิพลของส่วนผสมทางการตลาด เช่น ราคา ที่จัดจำหน่ายผู้ขายแบตเตอรี่ หรือ ร้านติดตั้งแบตเตอรี่ สินค้าที่ไม่มีความแตกต่างจากที่ติดมาตอนซื้อ การส่งเสริมการตลาด โดยการการตรวจสอบจากลูกค้า มุมมองว่าส่วนประสมทางการตลาด (4Ps) มีความสัมพันธ์กับผู้บริโภคในกรุงเทพฯ ตั้งใจที่จะซื้อแบตเตอรี่รถจักรยายยนต์หาปัจจัยในการผสมตลาดที่มีอิทธิพลความตั้งใจของผู้บริโภคในกรุงเทพฯที่จะซื้อแบตเตอรี่รถจักรยานยนต์ พร้อมการตรวจสอบคุณลักษณะของส่วนประสมทางการตลาดที่มีต่อความตั้งใจของผู้บริโภคที่จะซื้อเป็นสิ่งสำคัญที่สุดเมื่อจำแนกตามผลิตภัณฑ์ราคาสถานที่และโปรโมชั่นและผู้ขับขี่มอเตอร์ไซด์ในกรุงเทพฯที่ตัดสินใจซื้อแบตเตอรี่มอเตอร์ไซด์ทดแทน ดังนั้นการศึกษาอิทธิพลของส่วนผสมทางการตลาดที่มีต่อการตัดสินในซื้อแบตเตอรี่มอเตอร์ไซด์ทดแทนของผู้ขับขี่ในกรุงเทพฯ ในโลกที่มีการติดต่อสัมพันธ์ด้านต่างๆ อย่างรวดเร็วจะต้องมีการ การศึกษาอิทธิพลของส่วนผสมทางการตลาดที่มีต่อการตัดสินใจซื้อแบตเตอรี่มอเตอร์ไซด์ทดแทนเพื่อเป็นปนะโยชน์ต่อผู้ประกอบการและผู้ที่มีความสนใจในการประกอบการธุรกิจแบตเตอรี่มอเตอร์ไซด์ทดแทนในตลาดพื้นที่กรุงเทพฯ

The purposes of this research were to investigate (1) the image factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers and (2) services factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers. Data were collected through the questionnaire responded by 174 parents of the children and analyzed by the frequency percentage mean and standard deviation to analyze information on image factors and service quality that affected the parental loyalty of children using the BUB in da POOL Infant and Child Training Center. Pearson Product Moment Correlation Pearsons Product Moment Correlation Coefficient and Multiple Regression Analysis were applied to analyze the data. The research revealed that the image influenced the loyalty of children’s parents using BUB in da POOL business with the branding image value of 0.422 and the corporate image of 0.330 influencing the parental loyalty of children using the BUB in da POOL at the highest level. While branding image factor did not affect the parental loyalty of the child using the center. The quality factor influenced the parental loyalty of children using the BUB in da POOL Center at 0.422 of with the reliability of 0.184 and the parents’ attention to the ง service quality was 0.234 which influenced the parental loyalty. Responding to the parents of children using the service had the greatest impact on the parental loyalty while the factor regarding its compactness of the services and trustworthiness trust did not affect the loyalty of parents of children who used the center for teaching babies BUB in da POOL.

This study was aimed at studying factors affecting secondary students decision making to attend tutorial schools in Muang District Nonthaburi. 400 samples from 5 schools were selected. Data collection began in 2016 and were analyzed by logistic regression analysis The results revealed that most students chose to participate in tutorial classes The factors affecting decision making were family incomes as well as the course to study at the significance level of 0.05 It was also found in the research that the Marketing Mix and social factors did not influence the decision making to attend tutorial schools at a significant level of 0.05

This study was aimed to study the demographic characteristics of who decided to shop online to explore working-age people’s internet behavior and to investigate the demographic factors influencing internet shopping decisions. The population and sample used in this study were working-age people drawn from Snowball Sampling method. The questionnaire used was distributed through the internet to 400 respondents. The data were collected and analyzed by the computer program through the statistical analysis including frequency percentage mean () standard deviation (S.D.) and two-way analysis (ANOVA). The research results revealed that Marketing mix factors affected the internet shopping decisions of the working-age people in general at high level (= 4.13 S. D. = 0.430) . When looking into each aspect it was found that the price factor highly influenced the online purchasing decisions (= 4.16 S. D. = 0.463) . followed by the product factor (= 4.13 S. D. = 0.452) which was also considered at high level. The promotion factor had high impact on online shopping decision (= 4.13 S. D. = 0.422) as well as the distribution channel (= 4.13 S. D. = 0.386). The result regarding the relationship revealing gender and age (F = gender *age (1357) = 7.128 p < .05 ) had a significant effect on online shopping at the .05 level. Gender * and occupation (4357 ) = 1.503 p < .05 ) had influence on decisions to online shopping with statistical significance at .05. Occupations and income (F * occupation * income (1357) = 11.487 p < 0.5 ) could influence decision making on the internet shopping with statistical significance at .05. Also the relationship between gender and occupation (F * gender occupation ( 4357 ) = 5.237 p < .05 ) had an influence on the choice of the internet shopping decision on price at the .05 level; the relationship of gender and occupation (F * sex occupation ( 1357 ) =8.000 p < .05 ) influenced the decision to shop on the internet in terms of marketing promotion at the .05 level of significance.