This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected consumer behavior in making a decision to visit pet cafés in Bangkok. The sample group in this research consisted of 400 people who visited pet cafés in Bangkok with questionnaires as the research tool to collect data. Statistics employed were frequency percentage average and standard deviation as well as multiple regression analysis and the level of statistical significance at .01. The research results found that : Most of the questionnaire responders were women accounting for 59.25 percent; between 21-30 years of age accounting for 56.50 percent; single accounting for 7 2 .5 0 percent; undergraduates accounting for 69.00 percent; earning monthly income of 10001-20000 baht accounting for 37.75 percent; and residents of detached houses accounting for 31.75 percent. When testing the hypotheses it found that social networking communications and word-of-mouth communications affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01. Emotional and behavioral attitudes affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01.

This research was to develop the handbook for training conference seminar and study trip of the faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The samples were 100 officers the faculty of Home Economics Technology. Data collection were from study the regulations of the Ministry of Finance and the regulation of Rajamangala University of Technology Phra Nakhon the interview and questionnaires of the appropriateness of the handbook. Descriptive statistics that are frequency percentage mean and standard deviation was used for data analysis. The result of this study found that: 1. The way of the handbook development for personnel operation in which training conference seminar and study trip of the faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon that should accelerate were the development operation handbook of the process and procedure of the participation conference seminar and study trip both participate inside and outside the department and connect with the human resource management of the university. 2. The result of the appropriateness of the handbook for the participation conference seminar and study trip was appropriateness. The user satisfied the handbook in the high level (𝑥= = 4.13 S.D. = .694) and followed with 4 categories that are the accuracy the appropriateness the possibility and the usefulness in the high level.

This study aims to examine stress and factors in stress for employees in a public bank using questionnaire to collect data from the sample group consisting of 237 employees from a public bank. The hypothesis is analyzed by multiple linear regression. Result was: 1. Operational factors such as work description acceptance and accomplishment had positive impact on stress for the sampled bank employees. Operational factors constituted 40.30% of change in stress for the sampled group 2. Organizational factors such as work structure and relationship with colleagues likewise had positive impact on stress for the sampled bank employees. Organizational factors represented 34.30% of impact on stress for the sampled group.

The research on the Knowledge Management Resulting in Performance Effectiveness of Personnel in a State Enterprise in Bangkok is aimed to 1) Study knowledge management of personnel in a state enterprise in Bangkok. 2) Study effectiveness of personnel in a state enterprise in Bangkok. 3) Study knowledge management which results in performance effectiveness of personnel in a state enterprise in Bangkok. The sample groups selected by the Proportional Stratified Random Sampling consisted of 142 staffs of a state enterprise. The researcher received 142 returned questionnaires. The statistics for data analysis consisted of percentage mean and standard deviation. T - test and F - test were used to test the hypothesis. Moreover the Stepwise Multiple Regression Analysis was conducted at the significance level of 0.05. Data analyzing results found that most of the sample groups were females aged 26 -30 and educated at the bachelor degree. Employment duration of the sample groups was 11-15 years. In general the perception of knowledge management within an organization was at a high level. The hypothesis testing results found that different personal factors on educational background and status caused difference in the deviant working effectiveness on quality and quantity respectively. Knowledge management of staffs in this state enterprise resulted in working effectiveness

The study was aimed to investigate motivating factors of state enterprise community relation personnel work efficiency of a state enterprise community relation personnel and the relationship between motivating factors and work efficiency of a state enterprise community relation personnel. The population used in this study was 96 personnel working in a community relations unit. The statistics used in the data analysis included frequency percentage mean and Rho (ρ) to test the correlation coefficients. The results of the study revealed that most respondents were married males who were over 51 years old with bachelors degree earning 20501 baht income salary. The duration of their work was over 20 years in the professional position levels of 4 to 7. It was found that the personnel’s work efficiency was at a high level. When looking into each aspect it was found that the relationship of work advancement and work policy and administration was moderate while the aspects in terms of income responsibility acceptability security governance job description personal life relationship with the management and work condition were relatively low with the 0.05 statistical significance