Elephant tourism is very famous in Thailand but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem it is important for marketers to have tourists understand the real meaning of elephant camp activities. With the goal of making the highest productivity use of marketing communication (MC) tools for elephant camp business the focus of this study is to examine the productivity from different kinds of MC tools and purchasing decisions of tourists in relation to Thai elephant camp’s services and products involving a case study of Ayutthaya Elephant Palace & Royal Kraal. This study employs qualitative method to cluster the data by in-dept interview from two administrators of the elephant camp 20 Thai tourists three foreign tourists and eight tourist guides. The results show a preference in order for purchasing the elephant camp’s services and products from public relations personal selling sale promotion and advertising respectively. In addition most of the key informants agree that mass media and social media are the most powerful MC tools. On the other hand advertising through brochure billboard and poster is less effective than other MC tools. Along with content marketing MC tool selecting is one of the important ways to turn Thailand’s elephant tourism into a more successful industry.

The study on document management efficiency of support staff at an academic public institution was aimed to investigate 1) the personal characteristics of the academic support staff 2) the efficiency of document management of academic support staff and 3) to analyze the differences of the staff’s document management efficiency classified by their personal characteristics. The population used in this study was 78 technical support staff of a public educational institute. The questionnaire was applied to collect the data analyzed by the frequency percentage mean and standard deviation. The results revealed that most of the respondents were females who were 30 to 39 years old having been working at the institution for 6 – 10 years. The positions held during the investigation were less than five years. Most respondents had never been trained on document management. When considering each aspect it was found that the document reception and delivery were mostly handled while the document writing and keeping were at a high level. However recycling borrowing and destroying document were found average. The results of the comparison of efficiency differences of the document management of academic support staff classified by the personal characteristics showed that gender age educational level position duration of work in the educational institution were moderate revealing the equivalent level of the document management efficiency. The work position held uncovered moderate level of ง the document management efficiency except for the period of work position held for 11 to 15 years which was considered high. Twice or three times of the attendance on the document management training was considered highly efficient as opposed from those once or never being trained. This affects the efficiency of managing different types of documents.

The purpose of this study was to study 1) opinions and needs of cooperative saving members towards the existing welfare services and their additional needs 2) to compare the opinions of members of the savings cooperative on the welfare services received and 3) to compare the demand for additional welfare services of the saving cooperative members. The personal factors were classified and a questionnaire was used as a tool to collect data. The data analysis statistics included percentage mean and standard deviation. The hypothesis was tested using t-test and one-way ANOVA was applied. The Scheffe pair test was used if the statistical significance was found at 0.05. The research disclosed that the majority of respondents were married males between the ages of 51-60 years old whose educational level was lower than the bachelor’s degree. They mostly worked as government employees with more than 10 years of service and earned monthly income of 20001-25000 Baht. Their existing welfare services are capital stocks followed by ordinary and emergency loans respectively. Different opinions in the comparative analysis were found among the individual factors of welfare services in terms of their gender age status and education. However they were similar in terms of the type of employment service term and monthly regarding to the welfare services received. As for the comparative analysis of individual factors it was revealed that there were different needs for welfare services because the members with different education levels required distinctive welfare services at the statistical significance of 0.05. However ง the personal factors including gender age status type of employment service term and monthly income were similar concerning their needs for additional welfare services.

The purpose of this study was to investigate the perceived service quality of QC Car Audio users and compare the quality of service provided by QC Car Audio stores classified by their demographic characteristics. The sample was 267 customers using the QC Car Audio service from January 2015 to January 2017. The statistics used for the data analysis included frequency percentage mean standard deviation and t-test was applied as well as the analysis of one-way ANOVA. The study found that the overall quality of QC Car Audio service provided by the customers was at the highest level. It was also found that the customers’ different gender age marital status education monthly income occupation and service location did not significantly vary in terms of the service quality perception towards QC Car Audio in the overall. When looking into each five aspects there were no significant differences. However different service locations yielded different service quality perception towards QC Car Audio at the .05 statistically significant.

This is an independent study on greenhouse gas emissions and ways to reduce them. A five-star resort in Koh Samui Surat Thani province has been used as a case study. The study used digital tools to gather information on activities that cause greenhouse gases and energy consumption at the resort. The calculation of carbon footprint is in line with the guidelines of the Thailand Greenhouse Gas Management Organization. Digital systems help data collection and carbon footprint analysis and this is best done at set intervals. For example digital systems can monitor power consumption every 15 minutes measured in real time. The carbon footprint maximum emission each day occurs between 2.00 and 4.00 pm the peak time of energy consumption. Use of electricity is the activity that produces the highest amount of greenhouse gases at a total volume of 4215.1 tonCO2-e per year or 88.12% of the total activity. LPG gas consumption produces the second largest volume of greenhouse gas emissions at 412.8 tonCO2-e per year or 8.63% of the total activity. From January to December 2017 the carbon footprint emission is 4783.5 tonCO2-e and the average emission per room night is 4.2 tonCO2-e. The study found that a 10% reduction in energy Consumption could reduce greenhouse gas emissions by 421.52 tonCO2-e per year or 0.4 tonCO2-e per room night.