จำนวน Repository ( 195 )

ปัจจัยด้านบุคคลที่มีผลต่อการเป็นองค์กรแห่งการเรียนรู้ (วินัยแห่งการเรียนรู้ 5 ประการ) ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ปัจจัยด้านบุคคลที่มีผลต่อการเป็นองค์กรแห่งการเรียนรู้ (วินัยแห่งการเรียนรู้ 5 ประการ) ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research has been aimed to study learning organization levels on five learning disciplines at Rajamangala University of Technology Phra Nakhon and individuals factors affecting the five learning disciplines. the samples were 400 Rajamangala University of Technology Phra Nakhon lectures and staff selected by stratified random sampling. Questionnaires were administered to collect data which were statistically analyzed and compared using the percentage standard deviation and hypothesis testing by t-test and One-Way ANOVA. the statistical significance level was set at the 0.05 The result of the study indicated that the level of the learning organization (five learning disciplines) of Rajamangala University of Technology Phra Nakhon (RMUTP) in the overall as well as the individual aspect was high. the highest aspect was mental models followed by systems thinking and team learning respectively. the hypothesis testing revealed that the personnel working at the organization with different educational levels positions and work tenure did not differ at the significance level of 0.05 in terma of RMUTP learning organiattion (five learning disciplines) Conclusinos from the hypothesis testing yielded that personal factors including work units deucational levels positions and work tenure rejected every hypothesis due to the fact that RMUTP employees no matter differences in terms of work units educational levels job titles or duration of operation were always active to improve their work ability. The research results also suggested that RMUTP personnel always kept on learning improving themselves and tracking down the information and knowledge. they were also able to transfer that through information technology stystem which could be accessed easily via various channels. strong teamwork was also an organizational culture. executives vision had been transferred to the staff members which could be seen form the overall highly-ranked results in every aspect. they commented that the knowledge management center was effective. moreover.every work unit had organized its own work content and stored it on the websites to be easily accessible for other involving units. the universith encouraged the staff by giving rewards to any outstanding units for their best practices as this could signify as a model for other units to apply the knowledge in their respective departments for achieving continuously sustainable learning organization in the future.

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ปัจจัยที่มีอิทธิพลต่อพฤติกรรมการซื้อน้ามะเขือเทศพร้อมดื่มของนักศึกษาระดับปริญญาตรี หลักสูตร 4 ปี คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ปัจจัยที่มีอิทธิพลต่อพฤติกรรมการซื้อน้ามะเขือเทศพร้อมดื่มของนักศึกษาระดับปริญญาตรี หลักสูตร 4 ปี คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This study aims to study the buying habits of tomato juice with students to study. Mixture Marketing Influencing consumer behavior to buy tomato juice of bachelor’s degree. To determine the relationship between the individual factors on the consumer behavior to buy tomato juice of bachelor’sdegree. And to compare the marketing mix Factors Influencing consumer behavior to buy tomato juice of bachelor’s degree 4 year coures faculty of home economics Technology Rajamangala University of Technology Phra Nakhon. By personal factors The sample of students 316 person The instrument was a questionnaire The statistics include freq percentage The mean standard deviation cost t-test F-test and Chi - Square (.𝑥2) The study indicated that Most consumers were female. 21 years The Year 4 Department of Food and Nutrition The average income per month. THB 5001-8000 Consumer behavior is found The most commonly purchased brand Doi Kham. The reason for the skin Intended to drink Bought formula 99-100% tetracaine-load pack (box) small (200 ml) at convenience stores / retailers. The study of factors that influence the buying habits of students drinking tomato juice with overall high level. The relationship between the individual factors on the consumer behavior to buy tomato juice of bachelor’s degree. Top Reasons to buy A sex relationships And year level The purpose of buying a sex relationships and the average income per month The type of tomato juice a popular buy. Correlated with the grade level and subject to the frequency of purchase. The size of the package purchased In relation to the subject The comparison factor influencing the buying habits of college students found that tomato juice with no gender influence the purchasing behavior of tomato juice. Products and influence the price level in both disciplines and the average income per month. The distribution of influence grade level. And the average income per month For the promotion influencing the level of the year.

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ปัจจัยที่มีผลต่อการตัดสินใจของผู้บริโภคในการเลือกใช้บริการอาหารโต๊ะจีน ของผู้ประกอบการอำเภอบางเลน จังหวัดนครปฐม กรณีศึกษาร้านจุ่งโภชนา
ปัจจัยที่มีผลต่อการตัดสินใจของผู้บริโภคในการเลือกใช้บริการอาหารโต๊ะจีน ของผู้ประกอบการอำเภอบางเลน จังหวัดนครปฐม กรณีศึกษาร้านจุ่งโภชนา

This study aimed to investigate the Factors affecting the decision of consumers to choose Chinese catering enterprises Amphoe Bang Len Nakhon Pathom case studies Chung Prochana. And compare marketing mix factors that influence the decision of consumers to choose Chinese catering enterprises. By personal factors the samples used in the study is that consumers of Chinese catering enterprises nutrition 390 Hueg engines used in the study was a questionnaire0 Statistics used were frequency percentage mean and standard deviation values t-test and F-test. The study indicated that users Chinese of Chung Prochana Hueg nutrition0 Most were female aged 20 to 30 years of education below a bachelors degree0 Generally workers the average income per month 10001 – 15000 baht user behavior serves Chinese of Chung Prochana Hueg find a job in the ordination. The reason for choosing the services like the taste of food. Channels of contact in person / phone price of 1500 baht per table. And the opportunity to come back to repeat0 The study of factors that influence the decision of consumers to choose Chinese catering enterprises0 The overall high level all sides. And the comparison factor marketing mix to influence the decision of consumers to choose Chinese catering enterprises of Chung Prochana. Hueg by personal factors found education the decision affects the product0 And the promotion of statistical significance at the 0005 level and career decisions affect the marketing mix and 7 are statistically significant at the 0005 level0

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ปัจจัยที่ส่งผลต่อการตัดสินใจศึกษาต่อระดับปริญญาเอก หลักสูตรบริหารธุรกิจดุษฎีบัณฑิต ของนักศึกษาปริญญาโท มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ปัจจัยที่ส่งผลต่อการตัดสินใจศึกษาต่อระดับปริญญาเอก หลักสูตรบริหารธุรกิจดุษฎีบัณฑิต ของนักศึกษาปริญญาโท มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

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ปัจจัยส่วนผสมทางการตลาดที่มีอิทธิพลต่อการตัดสินใจซื้อเครื่องดื่มเพื่อความงาม (beauty drink) ของผู้บริโภคในกรุงเทพมหานคร
ปัจจัยส่วนผสมทางการตลาดที่มีอิทธิพลต่อการตัดสินใจซื้อเครื่องดื่มเพื่อความงาม (beauty drink) ของผู้บริโภคในกรุงเทพมหานคร

This research was conducted with the aim to identify personal factors and the factors of the marketing mix that influenced the decision to buy beauty drinks. It also looked at the marketing mix factors that were associated with the decision to buy beauty drinks. A sample of 400 people was selected through purposive sampling and snowball sampling. The instrument used to collect data was a rating scale questionnaire and interviews categorized by their professions. The statistics used in this research were statistical hypothesis testing Pearson Correlation Coefficient qualitative analysis (interviews) t-test Independent and F-test at the level of statistical significance of .05. The results were as follows. 1) The analysis of individual factors showed that the majority were females between 26-30 years old with diplomas with an average income per month from 10001 to 20000 baht. 2) Personal factors influencing the decision to purchase beauty drinks were high in the overall purchasing decisions. 3) The result of the study to examine the relationship between the marketing mix associated with the decision to purchase beauty drinks was positively and moderately correlated with the marketing mix in 7 aspects.

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