The objective of the research is study about the marketing strategy of the universities to result in the decision to study universities in Thailand. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in universities of the first year students in an academic year 2558 of the universities under a bureau of university consultant teachers president of the universities. This is the six processes of the research ; 1. Study the data for making a scope of the research. 2. Design a questionnaire. 3. Limited the people and the sample group to collect the data for a research. 4. Collect the data from the sample group and analysis. 5. Summarize the research. 6. Make a marketing strategy and consider a strategy that will be used. The result of the marketing strategy of the universities to result in the decision to study in the universities in Thailand can divide the analysis for 6 sections are ; 1. Analysis the data for important of the people who relate to make a marketing strategy of the universities. The result is the president the vice president of academic a dean of faculty and director are important to move with the wind. The least of responsibility in making a marketing strategy is department of academic. 2. Analyses the opinion of students for the factors that have influence to the students who decide to study in the universities by 4Ps strategy are product price place and promotion. The result is the most important of product are the reputation of the founder professors the image of the university equipments the several of field quantities of students in the bachelor’s degree. The place strategy the factor the result in the place strategy is convenience and comfort to journey. The result in promotion strategy is the scholarship and paying by the installments a credit. The price strategy has result of the cost of credit and the cost of maintenance. 3. Comparative analysis for the opinion has high level of the important factor between the central university and the section university. The result is the same opinion in marketing strategy. 4. Analysis in every strategy by relation and organize in to the groups. I meet that the product strategy can divide in two parts are: the first group are the policy and the achievement the second group are image and reputation. The price strategy cannot divide for a group. The promotion strategy can divide in two groups are advertisement to acknowledge and price promotion. 5. Analysis the data for an hypothesis test that the different of marketing strategy of the universities that have a result in decision to study in the universities have the different marketing strategy of the universities. The result is product strategy is the most important place strategy promotion strategy and price strategy to move with the wind. Proposal : The competition of the education in universities are improved in every section although education management curriculum academic tuition fee of universities that they can make it move forward to the ideal. The marketing strategy of education business likes a rat race. For the successfully of universities in the part of education management curriculum academic professors application and select the students in the private school collect the fees of the education and besides promotion the well-known of the university by using 4Ps are; Product: 1. universities must use the foreign language in the classes cooperation to aboard universities moreover the universities must have the social service and emphasize in the quality of the pass students. 2. Increase the ability of professors. 3. Emphasize in quality of the students in Bachelor master and doctor degree. Price: universities must have the reasonable price for their students and universities. The benefits for the universities are important. The reasonable tuition make the students can study in the university. And the students have social responsibility that universities have the education. Place: universities should be easy to go and modern hi-tech library and relax. universities should have be easy to apply. Promotion: universities must have a progressive public relation in the newspaper magazine radio television and advertisement that make the student have to study in university.

The purpose of this study. To study and compare the opinions of personnel’s Rajamangala University of Tecnology Phra Nakhon about the state of management University of technology. Benchmarking based on the National Quality Award in overall and each aspect (1.leadership 2.strategic planning 3.customer focus 4.measurement analysis and knowledge management 5.workforce focus 6.operations focus 7.results) classified by sex age educational qualification the type of personnel and field of work. The samples in this research were 298 personals. The study participants selected by simple random sampling. The questionnaires of rating scales with 42 items were used as the research instrument. Percentages means standard deviation t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The level of personnels opinions Rajamangala University of Tecnology Phra Nakhon by benchmarking based on Thailand Quality Award were in relatively high levels. The Operations focus was at the moderate level. 2. Comparison of the level of personnels opinions Rajamangala University of technology Phra Nakhon by benchmarking based on Thailand Quality Award. Found those personnel with gender age educational qualification the type of personnel and field of work different. The levels of personnel’s opinions were differences at the significance level of 0.05.

This research has a purpose. To study the readiness of information technology to support educational communication in the ASEAN community of Rajamangala University of Technology Phra Nakhon This research is quantitative research with a questionnaire. (Questionnaire) The samples were staffs of the Faculty of Business Administration. Rajamangala University of Technology Phra Nakhon (40 students). The researcher conducted severalstatistical analyzes including Frequency Percentage and Mean. For the information technology system of the university the classroom is used regularly 70% followed by 30% and the use of intelligent classroom at the Faculty of BusinessAdministration has two rooms only 50% There are only 25 per cent usage for internet accounts.There were 24% of respondents regularly used followed by some 16%. Some respondents said that the Internet was relatively frequent and Wifi does not cover 65% of the networked Internetservices followed by 35% of IT systems. Up to 35 percent indicate that the problem of IT use still hinders the respondents. IT services are available for IT professionals. Respondents are using social media in addition to searching for knowledge. Then there is the use of Facebook Youtube that is constantly searching for new knowledge from the mediawhich is used regularly 50% and use some 50% as well. Learning and sharing online learning resources such as e-learning with foreigners. 55% use the regular use 30% use the online media and 56% use Facebook Online You Tube Live.regular Secondly 14%. Information Technology Infrastructure Services to support communication in the ASEAN community respondents were satisfied with the use of other devices. To access the system. There are 70% access to the university on a regular basis and other services are available. For research and research purposes. Long distance conferencing via LAN and Wifi is upto 70% and some have access to campus network with VPN up to 65%.

This independent study aimed to 1) study the level of the work satisfaction and the organization commitment of the employees in the Faculty of engineering Rajamangala University of technology Phra Nakhon; 2) study the relationship between the work satisfaction and the organization commitment of the employees in the Faculty of engineering Rajamangala University of technology Phra Nakhon The samples used in this study were 154 Staffs who worked at The Faculty of Engineering Rajamangala University of Technology Phra Nakhon. The study instrument was the questionnaire used to collect data. The results showed that 1) the level of the work satisfaction and the organization commitment of the employees was positively at a high level. 2) The relationship between the work satisfaction and the organization commitment of the employees was found to be significant at the .01 level.

This research aims to study and to promote labor right awareness in career preparation for Liberal Arts Students University Technology of Phra Nakhon. Interview and group discussion were used in this qualitative research. The sample was 12 of senior students from Faculty of Liberal Arts University of Technology Phra Nakhon in second semester of academic year 2016. The research instrument was a structured interview. The results were as follows: 1. All students were aware of labor right awareness in working time 8 hours a day and 1 hour of breaking time on weekdays. 2. Most students were aware of a weekly holiday at least once a week. 3. Most students were aware of the right to sick leave and to go for private business. If their leaves were 3 or more a medical certificate was required. 4. All students were aware of the wages paid to employees were not less than the legal minimum wage. Most students were aware of the payroll calculation that can be calculated by the length of the work and paid per hourly daily or weekly wages. 5. Most students were aware of the need for employers to provide welfare benefits as required by law. It is legal to place an announcement at the workplace of the employees. 6. Most students lacked awareness of the right to compensation in all cases; definition and conditions of compensation to be paid by the employer to the employee in case of termination of employment without offense under Section 119 other than that of other types of payers paid by the employer to the employee. Including normal and special compensation rates. 7. Guidelines to promote labor right awareness were through various media of universities faculties and branches such as websites announcement and including teaching on labor right in relevant fields.