This study aimed to investigate the Factors affecting the decision of consumers to choose Chinese catering enterprises Amphoe Bang Len Nakhon Pathom case studies Chung Prochana. And compare marketing mix factors that influence the decision of consumers to choose Chinese catering enterprises. By personal factors the samples used in the study is that consumers of Chinese catering enterprises nutrition 390 Hueg engines used in the study was a questionnaire0 Statistics used were frequency percentage mean and standard deviation values t-test and F-test. The study indicated that users Chinese of Chung Prochana Hueg nutrition0 Most were female aged 20 to 30 years of education below a bachelors degree0 Generally workers the average income per month 10001 – 15000 baht user behavior serves Chinese of Chung Prochana Hueg find a job in the ordination. The reason for choosing the services like the taste of food. Channels of contact in person / phone price of 1500 baht per table. And the opportunity to come back to repeat0 The study of factors that influence the decision of consumers to choose Chinese catering enterprises0 The overall high level all sides. And the comparison factor marketing mix to influence the decision of consumers to choose Chinese catering enterprises of Chung Prochana. Hueg by personal factors found education the decision affects the product0 And the promotion of statistical significance at the 0005 level and career decisions affect the marketing mix and 7 are statistically significant at the 0005 level0

This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

This research was conducted with the aim to identify personal factors and the factors of the marketing mix that influenced the decision to buy beauty drinks. It also looked at the marketing mix factors that were associated with the decision to buy beauty drinks. A sample of 400 people was selected through purposive sampling and snowball sampling. The instrument used to collect data was a rating scale questionnaire and interviews categorized by their professions. The statistics used in this research were statistical hypothesis testing Pearson Correlation Coefficient qualitative analysis (interviews) t-test Independent and F-test at the level of statistical significance of .05. The results were as follows. 1) The analysis of individual factors showed that the majority were females between 26-30 years old with diplomas with an average income per month from 10001 to 20000 baht. 2) Personal factors influencing the decision to purchase beauty drinks were high in the overall purchasing decisions. 3) The result of the study to examine the relationship between the marketing mix associated with the decision to purchase beauty drinks was positively and moderately correlated with the marketing mix in 7 aspects.

The purpose is to study the factors that affect the population of the marketing mix consumer pearl milk tea: Tea More case study to compare the effect of the marketing mix of consumers. The sample used in this study include pearl milk tea: Tea More Case Study which has a branch located in the Sukhumvit area. Bangkok The storage From the sample of use services at Pearl Milk Tea More 400 using statistics to analyze the data including the frequency of the Mean ( X ) the standard deviation ( . .DS ) and inferential statistics by analyzing the one-way ANOVA using statistical t-Test F-Test and crossover frequency distribution table. (Cross-tabulation) analysis conclusion. 1. Analysis respondents. Most are male aged 21-30 years with a single level of undergraduate studies. The average monthly income of less than 15000 baht a career and most other states including student groups. 2. Analysis of factors affecting the personal consumption pearl milk tea: Tea More Case Study found that gender age education level age and different opinions on products pricing channel distribution locations. the field of marketing is different except for the age difference. As a result the products factor Price Channel Promotion and marketing is no different. 3. Behavior Analysis found that female consumers pearl milk tea pearls consumption than men. And those aged less than 20 years of education than a bachelors degree. And those earning more than 55000 baht to consume more than six cups a week. Most are intended for consumption. Preference in the product and the taste which over time with most consumers and the afternoon. For products that are of interest most consumers. Including traditional milk And the toppings are a consumer favorite pearls. The person influencing the consumption of milk pearls are very self. Subsequent research suggested that there should be a comparison of the goods or services which are similar to features. Cons of goods and services The obvious question should be added to the comprehensive control.

The purposes of the study on influence of motivational factors towards on organizational loyalty and performance of operational personnel in health science group in an autonomous university were to 1) study the influence of motivational factors on organizational loyalty among operational personnel and 2) to study the influence of motivational factors on the performance of operational personnel. The questionnaire was applied for data collection with the reliability acquired through Alpha Coefficient of 0.982 which was used to tryout with 30 people and collect data from 124 operational staff in health science group in a state-run university located at Chulapat building (source: Office of Personnel of Faculty of Allied Health Sciences Faculty of Nursing Faculty of Nursing and Faculty of Sports Science January 31 2017). This research is a descriptive research. The data obtained from the researchers questionnaire was analyzed by statistical analysis program including percentage analysis is used to analyze the individual factors mean used for interpreting various data and standard deviation to interpret data in various areas and multiple linear regression for testing the hypothesis as well as Pearson correlation. The research revealed that the hypothesis testing on motivational factors towards organizational loyalty and work performance of operational personnel in health science group in an autonomous university included 1 ) work success 2) work progress 3) acceptance 4) responsibilities and 5) job description while supporting factors included 1) salaries 2) advancement opportunities 3) relationships with others 4) status 5) policy and administration 6) work environment 7) work security and safety which influenced on organizational loyalty and performance of operating personnel in health science group at the 0.05 level of significance. (R = .812)and (.624)