The objectives of this research is to study and evaluate knowledge base level of RMUTP students regarding information of ASEAN Community and to study their readiness to approach into ASEAN labor markets by doing the random sampling of 386 RMUTP students all-year levels from 9 faculties who are studying bachelor degree. Tools for collecting data are questionnaires on basic knowledge of ASEAN Community and readiness of RMUTP students towards ASEAN Labor Markets by choosing one answer from multiple choices with 5 rating scales. Analyzing data by using readymade computer program SPSS for statistic percentile standard deviation t-test f-test. All test statistics is statistically significant at 0.05 level. The results can be summarized as follows.

The objective of this research is to study about circumstance of WatTakien Floating Market community for sustainable management and consider factors which affect to its management scheme. The representative samples are 100 people who live in WatTakien Floating Market community 20 entrepreneurs a government staff and a community leader. The devices of this research are questionary and interview. The statistics are Percentage Mean and Standard Deviation (S.D.) The results of this research are: 1. The importance of recent community circumstance :WatTakien Floating Market community is a tourist attraction where is near Bangkok and easy to get to. Moreover it is in the area of WatTakien which is an ancient temple and keep at naturalness. 2. The opinion about external and internal circumstance which affect to management : The strengths of WatTakien Floating Market is good location because it is in the area of WatTakien convenient transportation and having a canal connecting to Chao-Praya River. However it is lack advertisement and substantial management. 3. The opinion about preventing natural disaster (flood) management scheme : Educate community members how to manage floating market effectively and lay down measures to keep naturalness of community. Support advertising floating market continuously and improve and organize parking to adequate the number of tourists. The aim of this research is to study of Wet Takein Floating Market Community for sustainable management. And factor analysis affect to Wet Takein Floating Market management. The sample of this research People who live in Community of Wet Takein Floating Market are 100 person.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.

ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the application of marketing communication process as the tool to enhance successful showroom salespersons sales’ techniques. Samples were 10 successful showroom salespersons and 5 showroom sales supervisors of Boonthavorn Ceramic Co.Ltd. Pinklao Boonthavorn Ceramic Co.Ltd. Pinklao Branch . The study was conducted through the observation and interview to gather data for analyzing and presenting as an essay. The independent study yielded the following results: 1) The qualifications of successful showroom salespersons were indifferent from the ideal qualifications of regular salespersons based on Boonthavorn Ceramic 4 core values strategies for building personality. These core values are related first to friendliness as being friendly and helpful person; whereas creativity represented constructive ideas while passion is the determination and enthusiasm and last the expertise that involved skills in performing tasks. Furthermore more qualifications were found as parts of specific personality of successful showroom salespersons such as having a sense of humor and ability to read the house plan. 2) The communication process of successful showroom salespersons mainly focused on the analytical process of customers qualifications by classifying customers based on customers’ buying preferences and habits with follow-up customer service plans that tailored to each customer’s needs. 3) The successful showroom salespersons applied the communication process that Boonthavorn Ceramic Co. Ltd. had been developed for specific sales. Nonetheless they were unable to fully comprehend the proper function and use of this marketing communication tool to derive at full benefit because of their reactive communication with other departments so sale efficiency was under achievement. The above-mentioned statements could be reviewed and edited for the preparation of introductory documents manuals and training materials to further improve overall potentials of showroom salespersons. Furthermore the company had developed the transparent guidelines for managing different departments namely Sales Marketing Communication and Human Resources so they could integrated their performances for better results.

The aim of this research is to review the environmental management to analyze the potential of sustainable management and to develop the strategies for developing the sustainable management of at Wat Takien Floating Market. The research is conducted at Wat Takien Floating Market Bangkuvieng subdistrict Bangkruay district in Nonthaburi Province with twenty local authorities including Temple abbot members of the Temple committee and market manager via observations interviews and questionnaires by using Descriptive Analysis Means Standard Deviations Factor Analysis and Canonical Correlation Analysis. The results were as follows: 1. Not far from Bangkok Wat Takien Floating Market is located inside Wat Takien temple area with a nice natural view across the canal. The community around the market have been well corporating with the temple. Visitors can enjoy shoping local product learning local traditional sightseeing temple architecture and making merit at the same time. The floating market is mostly manage by the market manager. In some point the management system is found not to be well arranged. To facilitate a lot of visitors plenty of toilets and many alternativers parking space will be provided. The products inside the market seems to be well known by serveral media. 2. The potential of sustainable management of Wat Takien Floating Market come from variety of strength and opportunity factors. The opportunity elements includes currect economic circumstance community around the market local houses along the canal side Bangkuvieng Canal geography while the strength factors composed of temple policies the way market mananger managing the participation of each members temple architecture inland walkway live Thai classical music band and a resonable price of local product. 3. The strategies for developing the sustainable management of Wat Takien Floating Market can be classified as follow; Strategy for developing the floating market along with Buddhist traditional Strategy of setting reasonable price for local goods and Strategy of boat trip activity. The suggestions were that the Wat Takien Floating market can be a lot improved by using the strategies for developing the sustainable management. In particular it can be done by rearranging the organization structure raising the corporate networks developing the market management systematically expanding an advertising channel Instralling the market banner to draw visitor attention improving the walkway along the canal side releasing regulations for on-boat food vendors promoting local dishes that can be found in a market hosting a fair and activity that related to Buddhist traditional providing boat trip activity creating social responsibility and environmental friendly activity along the canal side.