จำนวน Repository ( 3447 )

ภาพยนตร์สั้นอินเตอร์แรคทีฟ เรื่อง “เลือก”
ภาพยนตร์สั้นอินเตอร์แรคทีฟ เรื่อง “เลือก”

The goal of this research is to: 1) create a short interactive film titled select 2) to evaluate the quality of a short interactive film titled select 3) To investigate how satisfied audiences are with interactive short films titled select and 4) to provide suggestions and launch a campaign to minimize the number of pregnancies. Using sample groups: The following were the sample groups utilized in the study children between the ages of 13 and 18 who utilize this age range because there is a proclivity towards becoming pregnant early before age appropriate as a result of selecting a purposive sampling. Utilizing questionnaires to get information the following statistics were used to examine the data the Standard Deviation (SD) and Mean The studys findings revealed that overall The results of the assessment were extremely suitable (𝒙̅ =4. 0 0 S.D.= 0 . 9 6 ).The impact of audience pleasure with interactive short films titled select was discovered to be as follows with an average score of (𝒙̅ =4 . 0 8 S.D.=0.86) the overall evaluation findings were at a highly adequate level

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กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร
กลยุทธ์การประชาสัมพันธ์สินค้าโอทอปกรุงเทพมหานคร

The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from the document and interviews with a total of 5 key informants executives officer in the public relations of OTOP products in Bangkok and operators of OTOP products in Bangkok all 5 product categories The results were as following: 1. The problem of public relations for OTOP products in Bangkok; it was found that there were 11 issues of public relations issues namely 1) the administration of a special government agency affecting the work of public relations 2) Determining the person responsible for the public relations of Bangkok OTOP products that are inconsistent with the nature of the work 3) Adaptation of government agencies that are not keeping up with technology changes 4) Limited public relations budget. 5) Different entrepreneurs needs for distributing OTOP products in Bangkok. 6) Not dividing entrepreneurs by business size. 7) The ability to produce organic products that meet the needs of consumers appropriately 8) The image of OTOP products is not acceptable among Thai people 9) An application that is an intermediary in The market place has a high cost that operators have to pay for those applications. 10) In terms of organizing special events of OTOP Bangkok with a small number of OTOP entrepreneurs participating and some OTOP operators have to find channels for selfexhibiting in other provinces across the country where sales at trade shows have good sales. But have to pay in the shop or quite a lot of travel 11) Concerning the grouping of OTOP operators in Bangkok that is unclear and strong enough to perform the task As a result special events were not as successful as they should have been. 2.There are 9 strategies for public relations of OTOP products in Bangkok namely 1) strategies for fairing in special events of government agencies and private sectors 2) strategies for opening exhibition spaces for OTOP products in Bangkok 3) strategies for organizing OTOP products. Make public relations media in online and offline formats 4) Songwriting strategy for OTOP products in Bangkok 5) Online product distribution channel strategy 6) Telephone distribution channel strategy 7) Overseas distribution channel promotion strategy 8) Strategy Selection of Bangkok brands to enhance OTOP products in Bangkok 9) Strategies for storytelling in public relations

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ปัจจัยที่มีผลต่อประสิทธิภาพการทำงานระบบทีม ของกีฬาหมากล้อมไทย
ปัจจัยที่มีผลต่อประสิทธิภาพการทำงานระบบทีม ของกีฬาหมากล้อมไทย

This research aims to study the level of fundamental factors in the composition of teamwork the training and team system performance factors of Thai go chess sports and the factors affecting the efficiency of teamwork of Thai go chess. It was a quantitative method doing a survey research. The sample group consisted of 286 members from the Thai go chess Association of Thailand. The research study tool was a questionnaire. The statistics used were frequency percentage mean standard deviation and Multiple Regression Analysis. The result of the study showed that 1) factors in the composition of teamwork are like team leader team member and teamwork were at the highest level. 2) Training factors including planning implementation and evaluation were very high and the issue at the highes level was the assessment of necessity. 3) The efficiency of the teamwork of Thai go chess highly depends on creativity and continuous improvement at the highest level and high-level issues are communication cooperation and coordination. 4) The essential factors in the composition of teamwork affecting efficiency teamwork of Thai go chess including team members and operating systems are at a statistically significant level of 0.01 5) Training factors that significantly affect the efficiency of teamwork of Thai go chess include assessment planning operation and evaluation at a statistically significant level of 0.01

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การบริหารจัดการเนื้อหาข่าวสารของสื่อมวลชนในสถานการณ์ข่าวปลอม (Fake News)
การบริหารจัดการเนื้อหาข่าวสารของสื่อมวลชนในสถานการณ์ข่าวปลอม (Fake News)

The research on “News content management of mass media In the fake news situation” aims to study the management of content and news content and reporting form of mass media in a fake news situation. The study is qualitative and employs an in-depth data interview. In this research the interviewees are the top middle and operational management of Thairath Online Dailynews Online Thai Post Online and Manager Online who are responsible for organizing the news program for the public report. The finding revealed that in respect of the content management of mass media in fake news situations the mass media organization that plays a role in setting the news agenda should prudently verify the accuracy and completeness of the news content prior to reporting and take into account the role and duty of the news report. Regarding the news reporting the findings indicated that the mass media organization must strategically manage the organization to be related and compatible with the changing external environment both internal and external factors relating to the production of the mass media’s news programs to be used for analysis in order to ensure that the organization can manage and attract the attention. In addition the mass media must be cognizant of the effect they have on the way of life of society members by widening and narrowing the communication gap and by encouraging viewers to engage with the media rather than adopting and blindly trusting the substance of false news.

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การตัดสินใจซื้ออาหารคลีน ของกลุ่มวัยทำงาน ในเขตราชเทวี กรุงเทพมหานคร
การตัดสินใจซื้ออาหารคลีน ของกลุ่มวัยทำงาน ในเขตราชเทวี กรุงเทพมหานคร

This research aims to study the demographic characteristics affecting the decision-making of the working-age group in Ratchathewi District Bangkok Thailand to buy clean food and examine the marketing mix influencing their decision-making. The study population comprised 68635 people aged between 21 and 59 years in the group mentioned above. The sample consisted of 397 people. Descriptive statistics frequency percentage mean and standard deviation (SD) and inferential statistics i.e. independent samples t-test one-way ANOVA Pearson correlation coefficient analysis and multiple regression analysis were used to analyze the collected data. The research results illustrated that demographic factors like the different ages and educational backgrounds caused differences in the decision-making to buy clean food at a statistically significant level of 0.05. Moreover the marketing mix involving product price and promotion positively impacted the overall decision-making to buy clean food. It also positively affected the decision process of the need arousal or problem recognition (ND) information search (IS) evaluation of alternatives (EA) purchasing decision (PD) and post-purchase behavior (PB). Furthermore the place positively impacted the overall decision-making only in the PB process. Since the product price and promotion affected each aspect of the decisionmaking process (ND IS EA PD and PB) it was recommended that the clean food shops should pay more attention to these aspects

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