The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

This study examined risk measurement of 3 ASEAN capital markets during year 2009 – 2013. The objective was to study and compare risk of 3 ASEAN capital markets before and after integration of 3 ASEAN member countries : Thailand Malaysia and Singapore. GARCH Model was used for estimating risk in order to measure the daily securities price index of 3 ASEAN member countries The study split the data into two time periods the first period before integration starting from December 1st 2009 to December 1st 2011 and the second period after integration starting from December 1st 2012 to December 1st 2013. The results show volatility which is transferred by the stock exchange and the other stock exchange. The internal and external factors caused the volatility. The level and direction of volatility was likely to depend on balance between listed companies structure and economic structure of those countries characteristic of the stock exchanges and the majority of the investors of those stock exchanges.

The study of Electronic Marketing Communication Towards Buying Decision Behavior which aims to research the consumer behavior in term of receiving message through electronic marketing communication channels. The research compares several channels of electronic marketing communication that lead to buying decision. The method is information collecting from 400 targeted respondents and data analysis by SPSS statistical program. Respondents selected the following electronic marketing communication which is the best tool for buying motivation respectively: The information search through internet by Search Engine system reason: convenience of use

The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co. Ltd. (2) to study the Artist’s Image Creation (3) to study efficiency of the use of IMC as a Tool in the Artist’s Image Creation. The sample groups of this research were True Fantasia’s executives operation staff and fan club. In-depth interviewing is the qualitative research technique for this research. The summary and interpretation from descriptive data were used in data analysis. The research findings were as follow; 1. The True Fantasia Co.Ltd have planned for reputation management of artists via IMC(Integrated Marketing Communication) as a tools; Public relations Special events and Viral marketing. The company uses public relations via social networking for promoting artists images as the main channel. 2. True Fantasia Co Ltd. has planned for the Artist’s Image Creation by using realism and dressing up methods. 3. The efficiency of public relations via online social media is quickness and expenses saving. In additions the artist can give comments and reactions with fan club.