The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

The research aims to study the factors affecting on volume and audit quality of Thai auditor by using empirical research. The population and sample in the research are the CPAs in Bangkok. The research tool are questionnaire with completed response totaling 157 units constituting 21.48% of response rate. The results show that factor that has positive affect with volume of auditing is type of audit office (t = 8.340***) and control variable is experience in auditing task (t = 3.399***) at significant level (α) < 0.001 ; whilst the factors that have negative affect with audit quality are competitive condition in auditing market (t = -2.420*) and volume of auditing tasks (t = -2.227*) at significant level (α) < 0.05. And the characteristics of auditors has a positive effect on audit quality (t = 11.964***) at significant level (α) < 0.001

The objectives of this research are to study the credit considerations criteria the opinion about credit analyzing for SMEs business of the credit analysts and the problems of the credit consideration process of SMEs business in Kasikorn Bank Public Company Limited and Siam Commercial Bank Public Company Limited. The sample groups are 181 credit analysts of Kasikorn Bank Public Company Limited and 219 credit analysts of Siam Commercial Bank Public Company Limited. The collected data by questionnaire. The result of this study is the main information which the questionnaire answerers use for credit consideration are the personal document of borrower. The most important information use is the current account statement. The financial statement which is used in credit consideration the most important is income statement. The objective of using financial statement in credit consideration is analyzing the solvency. The important transaction in financial statement which is used for credit consideration are profit/loss and revenue/expense. To give priority to the qualitative analysis the result is the majority of questionnaire answerers give priority to collateral the majority of questionnaire answerers give priority to the statement of cash flow. The opinion about the problem of credit consideration process the result is the majority of questionnaire answerers give priority to look for the customers. The result of assumption test is the overall qualitative analysis quantitative analysis and problems in credit consideration process are different.

Thailand is on the way toward ASEAN Economic Community or AEC in the year 2015. The AEC aims to create one-solid base for production and distribution and concurrently seek mutual economical profits. A kind of business that may allow Thai entrepreneur to survive more easily in ASEAN is the selling and purchasing of goods and services via internet or ‘E-commerce’. The objective of this research is to study the factors that influence the development of E-commerce that will facilitate Thai entrepreneur when we enter AEC. The samples of our study are the group of E-commerce’s entrepreneurs who legitimately registered with Department of Business Development. Our research revealed that the major factors that influence the development of E-commerce is the knowledge in foreign language which is considered to be the source of major advantage for business with average at 3.9750. Follow by the opening of free trade area which will cause more obstacles in term of the increasing number of competitor with average at 3.8475. The lease is population’s preference that would directly affect business’s revenue with average at 3.7450.

The Applicability of the Royal Sufficiency Economy Principles to Community Enterprises Management in Surin. The objective was the possibility of applying the Royal Sufficiency Economy Principles. And compare investigate the possibility of applying the Royal Sufficiency Economy Principles. The sample is 316 firm from Community Enterprises in Surin is 1440 firm. The research found that Most of business was industry enterprise. Has capital an average of ฿146606 from private and relatives. The size of the enterprise community (NAV) of less than one million employs up to 10 people with qualifications below bachelor degree have annual sales of less than 2 million settlement enterprise in their local distributor. And supply of raw materials and equipment used in the production of their own local. The possibility of the application the Royal Sufficiency Economy Principles there is at a high level. And Compared to the possibility of applying found that communities that are difference characteristic there is a possibility of the application no difference on the 0.05 significance level.