The objectives of this research are: (1) to investigate the potential of agrotourism project sites in Bangkok and its vicinity that are officially recognized as following the principles of the Philosophy of Sufficiency Economy; (2) to create a good relationship between the researcher and the local community tourism academics experts and farmers. This study was conducted by means of semi-structured interviews and questionnaires. The participants are stakeholders including community leaders and agricultural owners. Content analysis was employed to analyze the qualitative data. Descriptive statistics (percentage and mean) was employed to present the quantitative data. The results of this research reveal that: (1) The strengths of the agro-tourism project sites include knowledge of the new agriculture theory and the expertise of owners. (2) The weaknesses include lack of services for tourists rest areas and parking. (3) Base on all 34 indicators of 4 factors the overall averages scores of both agricultural sites are in the intermediate level at 2.24 and 2.11 respectively. (4) The most important factor determining the potential of agro-tourism sites is good attractive location and the least important factor is lack of service.

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; the perception of target audience on Corporate Social Responsibility Project through corporate advertising and The attitude of target audience towards corporate social responsibility project through corporate advertising in order to create corporate image in the Stock Exchange of Thailand. The corporate advertising was arranged for various areas namely roles and operations personnel and services social and management. Information was distributed through media channels as news and corporate advertising to create corporate image. This quantitative research selected the listed companies in the Stock Exchange of Thailand that conducted corporate social responsibility project as they met the research criteria and engaged 11 corporate advertising media. Data were collected from 400 samples with the application of Taro Yamane and statistic for data analysis included percentage average and Standard Deviation. Statistics used for testing the independent sample were independent t-test F-test to determine the difference with the one-way analysis of variance Chi-square and stepwise multiple regression analysis.

The purposes of this research are to examine the students’ Awareness and Behavior on Mobile Phone Hazardous Waste Management (ABMPWM) comparative studies of dependent variables among the levels of independent variables and their Corresponding correlation’s between their exposure to information and ABMPWM and to yield the appropriate means for managing mobile phone waste. The survey research using self-administered questionnaires was conducted on 450 random samples from 264027 students with study standing at junior and senior high school in Bangkok. The analytical statistical methods used were percentage mode mean S.D.(Standard Deviation) T-Test F-Test One-way ANOVA Analysis Correlation Analysis and Regression Analysis & Prediction Model. The level of the Awareness on Mobile Phone Hazardous Waste Management index (AMPHWM index) was high. The AMPHWM index of men was higher than women and significance difference (p<.05). The group of 13-14 years of age had AMPHWM index at the highest level. The samples of junior high school students had higher AMPHWM index than the group of senior high school students. The group of students who bought the mobile phone themselves had higher AMPHWM index than the others. The group of students belonging the mobile phone with 15000 baht had higher AMPHWM index than the low price. The group of students paying service charge monthly about 301-500 had higher AMPHWM index than the group paying more or less. The group of exposure to information had higher AMPHWM than no exposure to information group. Most of students received information from T.V.. The Awareness on Management of Mobile Phone Waste of the group of exposure to information and the group did not expose to information had correlation to the Behavior on Management of Mobile Phone Waste. The level of the Behavior on Mobile Phone Hazardous Waste Management index (BMPHWM index ) was average. The BMPHWM index of men was higher than women. The group of 13-14 years of age had higher than the others. The samples of junior high school students had higher BMPHWM index than the group of senior high school students. The group of students who bought the mobile phone themselves had higher BMPHWM index than the others. The group of students belonging the mobile phone with more 8001-15000 baht had higher BMPHWM index than the lower and higher price. The group of students paying service charge monthly about 301-500 had higher BMPHWM than the group paying more or less. The group of exposure to information had higher BMPHWM index than no exposure to information group. The group of students received information from internet or electric media had higher BMPHWM index than the group students who received the information from the others.

The objectives of this research are to study the credit considerations criteria the opinion about credit analyzing for SMEs business of the credit analysts and the problems of the credit consideration process of SMEs business in Kasikorn Bank Public Company Limited and Siam Commercial Bank Public Company Limited. The sample groups are 181 credit analysts of Kasikorn Bank Public Company Limited and 219 credit analysts of Siam Commercial Bank Public Company Limited. The collected data by questionnaire. The result of this study is the main information which the questionnaire answerers use for credit consideration are the personal document of borrower. The most important information use is the current account statement. The financial statement which is used in credit consideration the most important is income statement. The objective of using financial statement in credit consideration is analyzing the solvency. The important transaction in financial statement which is used for credit consideration are profit/loss and revenue/expense. To give priority to the qualitative analysis the result is the majority of questionnaire answerers give priority to collateral the majority of questionnaire answerers give priority to the statement of cash flow. The opinion about the problem of credit consideration process the result is the majority of questionnaire answerers give priority to look for the customers. The result of assumption test is the overall qualitative analysis quantitative analysis and problems in credit consideration process are different.