The study of ethical behaviors through students perception in the field of business administration in Rajamangala Institute of Technology Bangkok Commercial Campus was a study to find seven ethical behaviors of the students those were : honesty discipline generosity responsibility hard-working self-reliance and gratitude. The purpose of this research was to study seven aspects of ethical behaviors through students perception and compare the ethical behaviors between sex and learning achievement. The sample of this study selected by using simple random sampling technique from students in six majors of business administration field of study. In each major -Accounting Marketing Infonnation System Management Business English and Finance -50 students was selected as sample of the study totally 300 students. A questionnaire was used in collecting data. The findings were as follow : It was found that the ethical behaviors through the students perception was totally in high level. As for each aspect it was in high level 5 ones -gratitude honesty self-reliance discipline and responsibility respectively. For the medium level there were two aspects: hard-working and enerosity. The comparison of ethical behaviors through students perception by sex found that ethical behaviors of male students were totally in the medium level and female students were in high level. When considering in each aspect ofboth sexes the highest means was in gratitude honesty was lower. The total of comparison was found statistically significant difference at the 0.5 level. It was also found that there were four differences in statistical significance at the 0.5 level -honesty discipline responsibility and self-reliance. The comparison of ethical behaviors through students perception by learning achievement found that totally ethical behaviors of students with low achievement (lower than 2.00) were in the medium level. Students with medium achievement (2.00 -2.99) and those with high achievement (3.00 -4.00) were in high level. When considering each aspect of students with low medium and high achievement the highest means was in gratitude and followed by honesty except students with low learning achievement the lower level was discipline. The result of totally comparison was different at the 0.5 statistical significance level. There were two different aspects with statistical significance at the 0.5 level in the aspect of honesty and self-reliance.

The objective of the independent study was investigating consumers’ behavior and consumers’ satisfaction to assess the Khun Or Nam Neung ChockChai 4 Restaurant. Basic factor of demographics and satisfaction levels could provide into the 4 marketing mixed factors that includes product price place and promotion. Samples were selected from 400 persons who consume in Khun Or Nam Neung Chock Chai 4 Restaurant. Data were collected by questionnaires and analyzed using software. The results of this independent study founded that most consumers were female aged more than 45 years old (58.00%) received a bachelor degree (42.00%) company enterprise (48.00%) and average revenue more than 30000 baht per month (42.00%). The most of Vietnamese food is “Nam Neung” and the reasons that they choused because Vietnamese food was very difference taste from another. For the most satisfaction level the marketing mixed factor was place factor. For the more satisfaction level the marketing mixed factors were product factor and price factor. For the medium satisfaction level the marketing mixed factor was promotion factor.

This research was aimed to study the qualification of Kluaynamthai Hospital’s Personnels in three aspects; nutrition knowledgeconsuming behaviorand nutritional status. The research was also to study the relationship of the three aspects. The Stratified Random Sample method was used. There were 236 samples. The tools used were questionnaires and the 2008 annual check up information of the sample group. The data were analyzed by using frequency percentile mean and standard deviation. The statistic used was Chi-square significant level at 0.01 – 0.05. The study revealed that 65.68 % of Kluaynamthai Hospital’s Personnels had very good nutrition knowledge and 26.69 % 6.78% 0.42% and 0.42% had nutrition knowledge at good moderate passing and not passing respectively. The average of 2.91 of the group had good consuming behavior and the frequency of good consuming behavior at 2.69. or 91.95 % of the group’s consuming behavior was less affected by mass media. 49.58% of the group had normal nutrition status while 35.59% and 14.58 % had over nutrition and below nutritional status respectively. The study of the relationship between the nutrition knowledge and the consuming behavior revealed that there was the significant relationship between the two variables at significant label of 0.05

The objective of this research is to study Valentine Present Buying Behavior undergraduate students Faculty of Home Economics Technology Rajamangala University of Technology Phranakhon. The purpose of this research were firstly to Valentine Present Buying Behavior of the bachelors’ Faculty of Home Economics Technology of Rajamangala University of Technology Phranakhon and secondly to study the relationship of between personal background and Valentine Present Buying Behavior of undergraduate students Home Economics Technology Rajamangala University of Technology Phranakhon. This research was divided into marketing factor and survey research. The sampling were 305 undergraduate students faculty of Home Economics Technology of Rajamangala University of Technology Phranakhon. The research tool was questionnaires and by analyzing statistical packages from social science programs and by using percentage and means. The result were found that Most undergraduate students faculty of Home Economics Technology Rajamangala University of Technology Phranakhon had bought Valentine presents from shops. They were bought for boy friends or girl friends price was 100 – 500 Bahts. The buying reason was depended on present styles. Flowers were the first buying Valentine present the planning in Valentine present buying was saving the most buying place was department stores. Friends accompanied them Valentines presents. Buyer decided by themselves on Valentine’s Day buyers bought Valentin presents about 1 - 5 pieces. Those who had never bouht Valentine Day’s present gave the reason of extravagance.

The research aimed to study the food knowledge study the food consumption behavior and study the relation between the food knowledge and food consumption behavior correlation of the overweight of undergraduate students Home Economics Technology Rajamanggala University of Technology Phra nakhon. The samples of this study were 171 overweight of undergraduate students Bacheloes Degree. The Purposive Sampling were used. A tests and questionnaires were used to gather the data. The data were analyzed using frequencypercentagemeanstandard deviation and Pearson Product Moment Correlation. The study found that : 1. 60.3 percent of the sample had the knowledge of food at good level. 2. The sample had food consumption behaveior at moderate level. 3. Knowledge of food and food consumption behavior were not related to the overweight.