จำนวน Repository ( 720 )
ความสัมพันธ์ระหว่างการประยุกต์ใช้การบัญชีบริหารกลยุทธ์และผลการดำเนินงานการบริหารจัดการ
This study is to investigate the relationship between strategic management accounting implementation and managerial performance by collecting data from 87 managers of autoparts manufacturing in Thailand by using a questionnaire as an instrument. Using simple regression as analytical method The results of this study indicated strategic management accounting implementation had positive relationships with managerial performance. Meanwhile self efficacy and information literacy positively declined the relationship between strategic management accounting implementation and managerial performance. In summary strategic management accounting implementation had positive impact on managerial performance. Therefore manager should give priority and use the data from management accounting to plan controlling and decision in process for success in managerial performance.
กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค
This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).
การพัฒนาผลิตภัณฑ์เส้นก๋วยเตี๋ยวจากแป้งลูกเดือยทดแทนแป้งข้าวเจ้าบางส่วน
The aims of research were to study (1) a basic formula of rice noodles’ production. (2) the production of jobs tears flour and rice flour in rice noodles’ production. (3) the quantities of using jobs tears substituting for rice flour in noodles’ production. And (4) consumers’ acceptance of rice noodles product from jobs tears flour. The results showed that the first formula was chosen to be the basic formula. This formulation containing 10% rice flour 3% tapioca flour 26% water and 0.5% vegetable oil. The results of physical qualification between jobs tears flour and rice flour showed that the lightness (L) of jobs tears flour lower than the lightness (L) of rice flour (p≤0.05). And the value (a*) showed redness and the value (b*) showed yellowness higher than rice flour (p≤0.05). Humidity and water activity (aw) of general rice flour is not different from jobs tears flour considered by sensory test with ratio of jobs tears flour to rice flour of 20:80. This ratio got more preference the ratio 40:60 and 60:40 (p≤0.05). According to the consumer test (100 consumers) the Noodles by Partially Substituting Rice Flour with Jobs tears Flour was accepted as the novel and delicious product by 98% consumers. Moreover and 92% of consumers decided to buy the product containing 250 g in the plastic bag with the price of 25 Baht.
การสร้างชุดทดสอบความคงทนไดอิเล็กทริกต่อไฟฟ้าแรงดันสูงของฉนวนไฟฟ้า
This research is presented by the designing and constructing test package that are divided into three types; the liquid insulator solid insulator and gas insulator. These materials are provided by in country in order to construct the test package for the results of expected to have at least error. This leads to reliability and validity in this study. The design of the liquid insulator of test package was conducted by the standard IEC 156 in which the material tested used oil transformer. Additionally its solid insulation was the range of catching objects and adjusting using the sheet of bakelite. Furthermore its gas insulation used acrylic was consisted of gas inside oxygen of pressure at 2 Bar. Three types of test could be supplied AC high voltage to test package causing of breakdown via insulators. After that taking note the value of breakdown was the liquid insulator of test material at 29.86kV its solid insulator at 36.32kV and its gas insulator (oxygen) at 48.40 kV
การออกแบบชุดเจ้าสาวจากผ้าทอเกาะยอลายราชวัตรด้วยเทคนิคเลเซอร์คัท
Research on the design of wedding dress from Rajawat pattern Koh Yor woven fabric in with laser-cutting technique has objective of design of wedding dress from Koh Yor fabric woven in Rajawat pattern by using laser-cutting technique and study of satisfaction of consumers in Amphoe Mueang Songkhla Province. The researcher studied by using concept from vegetable in type of vine in design of pattern and searched information on important principle of artistic design and information regarding Koh Yor woven fabric and inquired local experts then designed and tailor made in three styles consisting of one style of Mermaid wedding dress and two styles of Ball Gown wedding dress. The researcher surveyed about satisfaction of target groups those are working women who lived in Amphoe Mueang Songkhla Province numbering 100 women. The researcher used sampling method in type of accidental sampling analyzed information by using statistics percentage mean and standard deviation. The study result found that most respondents of questionnaires had ages from 25-30 years engaged in occupation of self-employed average income per month : 25001-35000 Baht. Most respondents had period in decision making to select wedding dress from three months to one year. The result of analyzing about satisfaction of target groups towards design of wedding dress from Koh Yor fabric woven in Rajawat pattern in with laser-cutting technique it was found that products of research in overview the respondents had satisfaction in much level. The dividing of satisfaction was in two aspects those were style of products and benefit of use. When style of wedding dress was considered the first style which there was satisfaction in first level was Style 1 Mermaid style wedding dress (mean : 3.87). The second level was style No.3 Ball Gown wedding dress (mean : 3.64) and style No.2 Ball Gown wedding dress (mean : 3.62) respectively.