จำนวน Repository ( 3447 )

การแบ่งส่วนตลาดผู้บริโภคคนไทยบนพื้นฐานทัศนคติทางการเงิน
การแบ่งส่วนตลาดผู้บริโภคคนไทยบนพื้นฐานทัศนคติทางการเงิน

This is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in Bangkok. There are a few stages in selecting the sampling groups by convenient sampling method. Data is collected by questionnaires. The statistics used in analyzing data are percentile means standard deviation T-Test and one-way analysis of variance. The research results found that 1. The financial attitude of every Thai-consumer group is in the moderate level. While considering in group found that the rational consumer group the timid consume group and the scrooge consumer group are in the more level of financial attitude. The Saint consumer group the spender consumer group. The money-evil consumer group and the money-everything consumer group are in the moderated level of financial attitude. 2. The comparison of the Thai consumer financial attitude is done by sex age occupation education level and income found that there is a significant statistically difference at .05

2561
ระบบสารสนเทศเพื่อบริหารจัดการผลิตภัณฑ์ชุมชน ต.ระแหง  อ.ลาดหลุมแก้ว จ.ปทุมธานี
ระบบสารสนเทศเพื่อบริหารจัดการผลิตภัณฑ์ชุมชน ต.ระแหง อ.ลาดหลุมแก้ว จ.ปทุมธานี

The objectives of this research are to analysis design and develop the Management Information System to Community Products of Tambon Rahaeng Lat Lum Kaew Pathum Thani. Also to install test and evaluate the system. To develop the System Development Life Cycle (SDLC) method is used. To develop and implement PHP script language and MySQL database management system are used. And the system is installed on the Internet Server. To evaluate the satisfaction the 2 groups are the samples the first is the group of 5 operation users and the second is the groups of 40 general users. Convenience sampling is used for sampling method. Gathered and analyzed the data by statistical processing program for Windows software. The result of research show that the satisfaction of the first group (5 operation users) about input screen a data entry is in a good level (x=4.00). About working process and reporting of the system is in a good level (x=4.15) the satisfaction of the group is a good level (x=4.08). The satisfaction of the group (40 general users) the results appear in the same level to the satisfaction of the first group in every case (x=4.21). So the research results can be concluded that all samples are highly satisfied with this information system. And this system can be installed in real working and suit the user requirement.

2561
การประเมินผลการพัฒนาความรู้ต่อเนื่องทางวิชาชีพของผู้ทา บัญชีในภาคธุรกิจไทย ตามพระราชบัญญัติการบัญชี พ.ศ. 2543 รองรับประชาคมเศรษฐกิจอาเซียน
การประเมินผลการพัฒนาความรู้ต่อเนื่องทางวิชาชีพของผู้ทา บัญชีในภาคธุรกิจไทย ตามพระราชบัญญัติการบัญชี พ.ศ. 2543 รองรับประชาคมเศรษฐกิจอาเซียน

This research was aimed at studying 1) an outcome of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community and 2) an evaluation of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community in terms of casual relationship of knowledge and attitude with practice. The questionnaires were constructed as a research tool for collecting data from 398 Thai business bookkeepers. The data was statistically analyzed by SPSS version 16.0 and AMOS version 6.0 with frequency distribution percentage mean standard deviation and Structural Equation Modeling: SEM. In regard to the outcome of the Continuing Professional Development (CPD) the research finding indicated that the sample group had knowledge for the Continuing Professional Development (CPD) at high level ( =0.77). Their attitude was agreeable to the Continuing Professional Development (CPD) ( =3.63). Also they had practice on the Continuing Professional Development (CPD) at adequate level ( =0.74). In regard to the evaluation of the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community in terms of casual relationship at a statistical significance of 0.05 the research finding indicated that knowledge and attitude had casual relationship with practice on the Continuing Professional Development (CPD) under the Accounting Act B.E.2543 (2000) for Asean Economic Community and knowledge had casual relationship with attitude of the Continuing Professional Development (CPD) under the Accounting Act B.E.2543 (2000) for Asean Economic Community. Furthermore this developed casual relationship model used for evaluating the Continuing Professional Development (CPD) for Thai business bookkeepers under the Accounting Act B.E.2543 (2000) for Asean Economic Community was created consistently with empirical data and had ability to predict at good level and acceptably because the correlation was 81.6% which its acceptance was more than 40%.

2561
คุณภาพชีวิตของผู้ประกอบวิชาชีพบัญชีในเขตกรุงเทพมหานครและปริมณฑล
คุณภาพชีวิตของผู้ประกอบวิชาชีพบัญชีในเขตกรุงเทพมหานครและปริมณฑล

This research aims to study the level of quality of work life of the accountants. As well as to ecplore the opinions of the accountants concerning the quality of work life. The respondents in the study varied in terms of sex ages level of education work experience marital status salary work position. Moreover the data were collected from a sample of 200 accountants who work in Bangkok and Metropolitans and tested by using related statistics such as percent mean t-test and F-test (One way ANOVA). lt was found that most of accountants perceive that the level of importance of quality of work life is moderate. Furthermore the majority of the officers agree that collaboration and interpersonal relationship with colleagues are the most important factors followed by social integration human resource development a balance between work life and family life structure of organization leadership of top executives career path and work stability safe environment improvement of work life and sufficient and fair compensation.

2561
ปัจจัยที่มีอิทธิพลต่อการพัฒนาศักยภาพผู้ให้บริการด้านการขนส่งนักท่องเที่ยวด้วยความเป็นมิตรกับสิ่งแวดล้อมเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน
ปัจจัยที่มีอิทธิพลต่อการพัฒนาศักยภาพผู้ให้บริการด้านการขนส่งนักท่องเที่ยวด้วยความเป็นมิตรกับสิ่งแวดล้อมเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน

Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries This research aims to analyze the variables associated with factors that influence the development of a transport tourists with eco-friendly to accommodate the opening of the ASEAN logistics and to ensure the consistency of the model. Use research methods and quantitative surveys with empirical data. Contain variables with empirical data. The seven variables include factors such as the availability of resources. Factors Tour Reliability factor Environmental factors Factors of personnel quality of life. And factor shipping costs This study used quantitative research. By empirical research Questionnaires were used to collect data. The executives in the business sector in land transport of 410 people. Results show that The research also found that the availability of resources. Factors of environmental services. Factors of personnel quality of life Product Evaluation The direct positive influence on potential providers of transport tourists with eco-friendly reliability and exceptional factors. A summary of the recommendations to the land transport business in Thailand should have a transportation management system by introducing environmentally friendly transport tourists. Used in the business which would be good for the corporate image and showcase its social responsibility for the public sector should take strict measures for organizing transport by truck to the environmental standards increased.

2561