This research aims for study 1) the relationship of market opportunity for Thai SMEs herbal cosmetics in elderly market that effect to marketing strategies for Thai SMEs herbal cosmetics in elderly market 2) the relationship of marketing strategies of Thai- local- wisdom SMEs herbal cosmetics that effect to marketing mixed of Thai SMEs herbal cosmetics for elderly market 3) the analysis of market opportunity in Thai SMEs herbal cosmetics that effect to marketing strategies and marketing mixed in Thai SMEs elderly market. Samplings were randomly done within population of Bangkok metropolitan while calculated under Taro Yamane (1967) methodology upon 10014705 elderly with 402 samples were drawn and conducted using survey technique. Data collecting using questionnaires which was analyzed by SPSS in frequency percentage mean standard deviation distribution and perform analyzing by ANOVA and MCA. RESULTS The outcomes of their relationship between independent and dependent variables are market opportunity is related to SMEs objective in moderate range. Market opportunity is related to marketing strategies in moderate range and SMEs objective is related to marketing strategies in low range. Market opportunity is related to marketing mixed in low range and SMEs objective is related to marketing mixed in moderate range more over marketing strategies is related to marketing mixed in moderate level as well.

This study examined Factors Affecting Price’s Fluctuation of the SET50 Index Futures in Thailand Derivative Market during the Year 2011 – 2015. The objective was to study all of the factors which was affecting SET50 Index Futures’s fluctuation. According to daily closing price data of SET50 Index Future used for computing continuous return the period before the maturity and the volume of SET50 Index Futures were calculated the fluctuation by using GARCH (11). The results show that the data and fluctuation in the past affected the data and fluctuation in the present by the same direction considerated by the coefficient in ARCH and GARCH term of GARCH Model (11). The period before the maturity affected the return rate by the opposite direction which means the return rates had much more fluctuation when the period of time closed to the contract maturity. It showed that the coefficient of the period before the maturity was quite less than the one of ARCH and GARCH. Therefore the fluctuation of return rate in the present was possibly depended on data and the period of fluctuation in the past more than the period before the maturity. The remainder of the study can give information to the investors that they should be concerned not only about data and fluctuation in the past but the period before the maturity of SET50 index futures which may affect the forecast of SET50 index futures price for Hedge management. Thailand Future Exchange should be considered to adjust proper risk margin inaccordance with fluctuation rate in a period of time.

The purpose of this research was to study the relationship between profitability and shareholders wealth creation of food and beverage industry in The Stock Exchange of Thailand during the years 2010 to 2014. The study examined the financial data of twenty companies in the food and beverage industry with the highest market capitalization as of July 11th 2014. The study used descriptive statistics for initial data testing and used stepwise multiple regressions for testing the hypothesis. The results of the profitability study using stepwise multiple regression analysis indicated that the Operating Income Margin (OIM) Net Profit Margin (NPM) Return on Assets (ROA) Investment income (INV) and number of board of directors (BOD) were significantly related to shareholders wealth creation of food and beverage industry at the confidence level of 95%. However Firm size (FSIZE) was not statistically related to Shareholders Wealth creation of food and beverage industry.

The research on the process of supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community was aimed (1) the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community and (2) to determine the consistency of a causal model that influenced the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community with the empirical data. The variables used in this study were the independent variables including the availability and the readiness of the entrepreneurs. The mediator variables were the raw material transportation management and safety standard. The dependent variable was the supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community. The researchers used a mixed method of qualitative and quantitative study. Questionnaires were used to collect empirical data from 350 entrepreneurs of the meat processing industry in Thailand. The statistical methods used to analyze data were the frequency percentage mean standard deviation and the analysis on the structural equation model and qualitative research methodology. The results revealed that the model was well consistent with the empirical data. The Chi – Square (2) value was 288.294 at the degrees of freedom (df) of 256 with the probability p-value equal to 0.081. The chi - square relative (2/df) was 1.127 with index of harmony (GFI) equal to 0.975 AGFI = 0.951 RMSEA = 0.017 The results showed that (1) the availability of resources had a positive influence on the transportation of raw materials (2) the availability of resources had a positive influence on safety standards (3) the entrepreneur readiness had a positive influence on the transportation of raw materials (4) the entrepreneur readiness had a positive influence on safety standards (5) the transportation of raw materials had a positive influence on safety standards (6) the transportation of raw materials had a positive influence on the supply chain management distribution and marketing and (7) safety standards had a positive influence on the supply chain management distribution and marketing of halal meat processing industry in Thailand to support the ASEAN Economic Community. The findings suggested that the meat processing industry should focus on the supply chain management distribution and marketing by promoting personnel deeper understanding to develop halal food. The government should also support the halal food industry as well

การวิจัยครั้งนี้มีวัตถุประสงค์ เพื่อวิเคราะห์ปัจจัยที่ส่งผลต่อการออกแบบและสร้างเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ศึกษาวิธีการพัฒนาเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP และเพื่อพัฒนาเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ประชากรและกลุ่มตัวอย่างการวิจัยเรื่องนี้จะศึกษาถึงปัจจัยส่งผลต่อการออกแบบและสร้างเว็บไซต์เพื่อส่งเสริมการตลาดสาหรับสินค้า OTOP โดยทำการวิจัยจากผู้ผลิตสินค้า OTOP ในจังหวัดสระบุรี ที่ขึ้นทะเบียนกับสำนักพัฒนาชุมชนจังหวัดสระบุรี จำนวน 35 ราย เครื่องมือที่ใช้ในการเก็บรวบรวมข้อมูล ได้แก่ แบบสัมภาษณ์และแบบสอบถามวัดความพึงพอใจ เป็นแบบมาตรประมาณค่า 5 ระดับความพึงพอใจ 4 ด้าน ได้แก่ 1) ด้านประโยชน์และการนำไปใช้ 2) ด้านการเข้าถึงข้อมูลและการสืบค้น 3) ด้านเนื้อหา 4) ด้านการออกแบบ วิเคราะห์ข้อมูลด้วยค่าร้อยละ ค่าเฉลี่ย และค่าเบี่ยงเบนมาตรฐาน ผลการวิจัยสรุปได้ว่าเว็บไซต์เพื่อส่งเสริมการตลาดสำหรับสินค้า OTOP ที่ผู้วิจัยพัฒนาขึ้นโดยใช้โปรแกรมสำเร็จรูปในการพัฒนา พบว่ากลุ่มตัวอย่างมีความพึงพอใจต่อบริการเว็บไซต์เป็นอย่างมาก โดยมีความพึงพอใจโดยรวมอยู่ในระดับมาก ( x = 4.1 ) เมื่อพิจารณาเป็นรายด้านพบว่าทุกด้านอยู่ในระดับมาก โดยกลุ่มตัวอย่างมีความพึงพอใจด้านการออกแบบ มีค่าเฉลี่ยสูงสุด (X = (X = 4.13) รองลงมาคือ ด้านประโยชน์และการนำไปใช้ ด้านข้อมูลที่นำเสนอบนเว็บไซต์ ด้านการเข้าถึงข้อมูลและการสืบค้น (X=4.12 4.08 (X=4.12 4.08 (X=4.12 4.08 (X=4.12 4.08 และ 4.01 ตามลำดับ)