This research aims to study the marketing mix factors that influence consumers’ purchasing decisions and to compare the marketing mix factors that influence purchasing decisions of consumers in the Seacon Square shopping mall. It was found that the marketing mix factors that influence the buying decisions of customers in the Seacon Square shopping mall were at the high level in every criteria. The product factor was at the highest level. The following are the distribution channel promotion marketing and pricing respectively. A comparative study of the marketing mix factors that influence consumers’ purchasing decisions by the nature of personal information showed that customers having different age and status had different marketing mix factors in the purchasing decision statistically at the 0.05 level.But the customers with different gender educational level occupation and average revenue per month had indifferent factors that affect the marketing mix decisions statistically at 0.05.

The purpose of this research is to study the evelopment of fair markets around the suburban area in Bangkok to study the existence of the markets fair and to compare the differences of the markets fair in each area. The researchs designed by using mix methods collecting data of both quantitative and qualitative. The areas of which have been studied cover the free markets at 1) Wat Don Kai Dee in Krathumban District Samutprakarn 2) Mahidol University Salaya District Nakorn Pathom and 3) Wat Thong Sa-Ard Bang Bua Thong Nonthaburi. The main target groups involve the sellers the customers and the owners. The concerned local administration group is a secondary target group. Data collection consists of e survey participating observation in-depth interview and questionnaires in supplementary of the interview. Qualitative data analysis was context analysis. Quantitative data analysis were the statistics of frequency percentage chi-squaret-test and one-way variance. The result of the study are as follows:1 All of the above-mentioned markets fair have been established in order to respond to the need of the community in each area at the same time around 1997. The peak time of Mahidol Market Fair is on Friday during 7.00 14.00. for Wat Thong Sa-Ard and Wat Don Kai Dee Markets the peak times are around 15.00 -19.00. 2.In term ofthe customer behaviour of the markets the costomers mostly came to the market every time when it is available. They occasionally buy the ready-cooked food. For Mahidol Market the customers will walk to the market and most of them are students and staffs of the University. For Wat Thong Sa-Ard and Wat Don Kai Dee Markets most of the customers will go to the markets by motorcycles. In term of time spent at the market the customers at Mahidol and Wat Thong Sa-Ard Markets spent more than an hour whereas those at Wat Don Kai Dee spent less than an hour in average. In term of the behaviour of the customers going to the market those at Mahidol Market came with their friends whereas those at Wat Thong Sa-Ard and Wat Don Kai Dee mostly came with their families. In term of the factors affecting the customers for the services the most important one is a variety of the products. The products that have been bought the most in all markets is the ready-cooked food. The reason for the customers to buy products at the fair market is the convenience in travelling. 3.The different characteristics of the three markets are the types of the products. As for Mahidol Marketit is the market for working people therefore the ready-made products such as cooked food and clothing are the most favourite and easily to be sold out. As for Wat Thong Sa-Ard and Wat Don Kai Dee Marketsthey are serviced for the community in the evening therefore the most favourite products are cooked food and fresh products for making food at home as well as the products that are used in daily life. For the price of the products Mahidol Market has higher price than the other two markets. It is because the types of products at Mahidol Market are the luxurious one and the location of the market which situated at the Faculty of Environment Department of the University whereas the markets at Wat Thong Sa-Ard and Wat Don Kai Dee are on the roadside. 4.The existence of the fair markets has based on these conditions 1) the characteristics of the owners 2) the compliance with rules and regulations 3) location which is convenient for customers 4) a variety of the products 5) the peak time 6) the needs of the customers and sellers 7) the power purchase of the customers.As for the expansion of markets it is found out that the markets has 1) the physical expanse and the increase of facilities and 2) has the increase of sellers and the adjustability of costomers behaviour as well as 3) the various types of the products.

The objective of this research were to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involves product price place promotion physical evidence people and process. (Kotler and-Keller 2003). The research instruments were questionnaires. The 400 populations were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market is in a good level whereas the quality of promotion is at moderate level in every aspects except for the additional events which is in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. The reason that respondents wanted to visit is travel easily. The majority of the respondents had used the car to the floating market and they were also accompanied by their family: parents children siblings and relatives. The visit frequency is two to three times. The visit length is two to three hours per time. The travel expenditure is 501 --700 baht. The activities is to have meat dish and sweet food. Mostly tourist will return back to the Floating Market. The Hypothesis test were 1) tourism service quality of Bangnamphung Floating Market is in a good level. 2) Tourism service quality had least relationship with all tourists personal information. 3) With regard to tourist behavior preferred tourist attraction mode of transport kind of persons people are traveling with frequency visit visit length travel expenditure had least relationship with tourism service quality.

This survey was conducted from 480 samples that were randomly conducted by typical sampling method. Data were collected by using Influence of Marketing sociological factors and attitudes have towards influencing the buying decision of Sufficiency Economic books. questionnaires. The result of this research found that: Marketing factors have effects upon buying decision of sufficiency economic books with factors such as product price place promotion have effect in decision making of buying sufficiency economic book at 0.05 significance level. Sociological factors also show influence in buying sufficiency economic books with attributes such as family values source of news social class and social values affecting decision of buying sufficiency economic books at significant level 0.05. Attitudes relative effects on buying sufficiency economic books decision making can be segregated into different interest groups. Only attitudes of the group who have heard or aware and the group of applied of concept of sufficiency economy philosophy have no effect on their buying decision. In the group who understand the philosophy attitudes shows no effect towards their buying decision. Lastly in the group who understand the philosophy the outcome shows no relevance on their buying decision. Highly educated group with post graduate studies attitudes have tendency to think that sufficiency economic philosophy tend constraint progress. The higher age group showed limited interest to sufficiency economic philosophy.

This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic data per the approach to direct advertising .The uses and gratifications and purchasing decision process of consumer in Bangkok areaits sample are drawn from Bangkok population for 400 samplings. The outcomes are as: 1.The use and gratification of direct marketing from direct-mail and television per purchasing process upon consumer are moderate. 2.Grnderthe difference in gender has approach to direct advertising differences. 3.The difference in level of education bas difference effects upon the uses and gratifications of its direct advertising 4.Various demographic in Bangkok area has difference purchasing decision pricess. 5.The approach to direct advertising has no relationship to the uses and gratifications. 6.The uses and gratification upon the direct advertising