จำนวน Repository ( 164 )

การพัฒนาอุปกรณ์สวมใส่เพื่อเก็บข้อมูลการเคลื่อนไหวของวัวโดยใช้เทคโนโลยี ไอโอที
การพัฒนาอุปกรณ์สวมใส่เพื่อเก็บข้อมูลการเคลื่อนไหวของวัวโดยใช้เทคโนโลยี ไอโอที

This project presents the development of wearable device for logging cow behavior using IoT technology. This project aims to develop the device that can collect the cow’s behavior and to identify the current position of cow. The accelerometer and ultrasonic sensors are used to measure walking behavior and sitting behavior respectively. The current position of cow is measured by GPS module. The measured data will be shown and stored in IoT platform. According to the experiments the developed systems can measure the behavior properly with human acting as a cow. Moreover the developed system can show the current position of the cow and message when the cow is out of area. In the future it is planned to implement the developed system with the actual cow in real situation

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การตลาดออนไลน์กับผู้บริโภคยุค XYZ
การตลาดออนไลน์กับผู้บริโภคยุค XYZ

Online marketing is marketing in the online media. The main objective is to make known the increase by different methods to sales the goods and services which present our products to the public by social media. So that others can recognize and generate interest then they use services or purchase our products in the most. The Online Marketing is sends a message to mass recipients. In todays society we can classified consumers into three generation; Generation X generation Y and generation Z when we know the characteristics of the recipients marketer will send the message with social media to correctly understanding and more convenient. This is the duty of the marketer to understand the behavior of Generation XYZ and creation to consumer acceptance Adoption of Innovation and Technology Innovation diffusion and adoption of innovation. In order to plan for online marketing success under the terms of the innovation itself.

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อิทธิพลของการรับรู้ความยุติธรรมที่ส่งผลต่อความผูกพันในองค์กร ของพนักงาน บริษัทอสังหาริมทรัพย์แห่งหนึ่ง
อิทธิพลของการรับรู้ความยุติธรรมที่ส่งผลต่อความผูกพันในองค์กร ของพนักงาน บริษัทอสังหาริมทรัพย์แห่งหนึ่ง

The purposes of this research were to investigate the level of organizational justice perception and employee engagement and the influence of organizational justice perception and employee engagement at a real estate company. The sample consisted of 175 real estate company employees from 10 departments. The tool used in the study was a questionnaire. The collected data were analyzed by a computer software program to calculate the percentage mean standard deviation One-way ANOVA and simple regression analysis. The study indicated that the majority of respondents were females with the age between 20and 30 years old with bachelor degrees and a maximum of one to five years of work tenure. The analysis of the justice perception and employee engagement levels revealed that the relationship between individuals in the organization was at a high level; however the aspects regarding incomes work process information perception and engagement were at moderate levels. The analysis of hypothesis based on personal factors demonstrated that gender age status education level working age had different levels of justice perception at the statistical significance at 0.05as follows. 1. Employees with different genders had dissimilar justice perception which resulted in the overall organizational engagement in terms of information perception and engagement 2. Employees with different ages had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes work process and information perception. 3. Employees with different status had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes work process and information perception. 4. Employees with different levels of education had dissimilar justice perception which resulted in the overall organizational engagement in terms of personal relationship and incomes. 5. Employees with different levels of education had dissimilar justice perception which resulted in the overall organizational engagement in terms of incomes and work process.

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กลยุทธ์การตลาดผลิตภัณฑ์สร้างสรรค์ประเภทเครื่องสำอางธรรมชาติและสมุนไพรไทยสำหรับผู้ประกอบธุรกิจขนาดกลางและขนาดย่อม ในเขตกรุงเทพมหานครและปริมณฑล
กลยุทธ์การตลาดผลิตภัณฑ์สร้างสรรค์ประเภทเครื่องสำอางธรรมชาติและสมุนไพรไทยสำหรับผู้ประกอบธุรกิจขนาดกลางและขนาดย่อม ในเขตกรุงเทพมหานครและปริมณฑล

The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.

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