The main objective of the study was to understand image perception of the sample groups of 840 people towards Rajamangala University of Technology Phra Nakhon. The sample groups included the general public and high school students. The method for collecting data was the questionnaire survey. Rajamangala University of Technology Phra Nakhon is known among student and general public. Students knew it as a university while the general public knew it as a vocational college. Thirdly the outstanding perception of the institution among the students was in good academic level (mean=3.60). The highest perception score was about the schooling system (mean=3.60). The general public perceives more in details about its admission system (mean=3.52) and had good perception towards the institution’s good image (mean=3.52). Furthermore online media played a significant role in transferring information and creating the image of the institution among the sample group (mean =3.52 from student and 3.35 from general people). Fifth result gender did not play a significant role in perceiving the image of the institution. The last result was that gender played a statistically significant mark by .01 in media exposure among general public. In conclusion there is no distinctive difference between students and general public in having image perception towards Rajamangala University of Technology Phra Nakhon. However there is a statistical significance of .01 in exposure to online media both out of home media and personal media.

The objectives of this research were 1) aims to study about guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 2) aims to study about policy recommendation of Administrators for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 3) aims to study about preparedness for Administration of Rajamangala University of Technology Phra Nakhon towards Digital. The mixed research methodology is used in this research which qualitative research methodology through in-depth interview is primary and quantitative research methodology through questionnaire is a supportive and analysis data by statistical package. The research found that; The Administrators recommend about guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University as follow.

The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other factors affecting such decision of grade 12 students and year 3 vocational certificate students in Bangkok. The research tool used in this study is a questionnaire to enable analysis through frequency percentage mean standard deviation and Chi-Square Test. The findings show that subjects are influenced in their choice to study by online media (such as websites and Facebook) the public relations media of the university (in the form of newspapers journals and posters) as well as the reputation and image of the university. The results further show with a level of significance at 0.05 that student decision with regard to enrollment in a bachelor degree at Rajamangala University of Technology Phra Naknon depends on viral marketing or word-of-mouth marketing

The objective of this research work was to arrange a performance measurement for finding factors which will have influence on the capacity of Faculty of Engineering Rajamangala University of Technology Phra Nakhon leading it to become a digital university. The results of making a survey on the data from the personnel of the Faculty of Engineering showed that: the factor that had the most influence on the capacity of the Faculty of Engineering Rajamangala University of Technology Phra Nakhon was the factor of knowledge and attitudes (the mean was 3.61 which stood at the level of comments very); regarding the level of comments this was followed by the factor that had influence on the capacity of the Faculty of Engineering in terms of the environment in the organization (the overall mean was 3.49 which stood at the level of comments moderate); the factor that had influence on the capacity of the Faculty of Engineering in terms of participation came in the last place (the mean was 3.41 which stood at the level of comments moderate). The basics results obtained from this research work will be partly used as an approach to help improve the processes of the Faculty of Engineering. This will support stepping into becoming a digital university in the future.