This research aims to 1) study marketing strategies that related to decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 2) study factors relevant to marketing strategy for consumer decision making while purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 3) analyze marketing strategies that related to consumer decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan. Samples were randomized from 57635.18 population in Bangkok calculated followed Krejcie and Morgan statistics table with its 381 samplings were drawn purposively. This research is using survey technique and its instrument using questionnaire for data collecting. The analysis of data using frequency percent mean standard deviation and relation analytical were under canonical correlation. The results were religious group are mostly adopted herbal skincare product and has related to marketing strategies and service marketing strategies in term of the need to enhance in knowledge of herbal skincare product. Also as the need of original herbal skincare product brand name but in the modern style and product guarantee are related to repurchasing and consumer loyalty with high correlation. The results show that channel distribution in term of the need for pop-up store during special occasion has related to marketing strategy for repurchasing and word-of-mouth in high correlation.

The research of “Market Opportunity for SME Thai Herbal Skincare Product in Bangkok Metropolitan” is a qualitative research. Research objectives are: 1) to study Thai Herbal skincare product in Bangkok metropolitan affect to market opportunity and its expansion 2) to analyze SME Thai herbal skincare systems that affect to market expansion. Samples using were 3 groups of Thai Herbal skincare product stand for grade A B and C while high quality stand for grade A Thai Herbal skincare product for medium quality stand for grade B and Thai Herbal skincare product in low quality stand for grade C. Market expansion were tested among 3 groups of population those were adolescence middle-aged and elderly by in-depth interviews under Delphi Techniques with 17 samplings in area of the effectiveness and product system of herbal skincare product grade A B and C. Data collected were by questionnaire with open-ended questions technique collected for 3 rounds. Data analyzing using median mode and interquartile range (IR). The research was found that: 1) the effectiveness quality in SME Thai herbal skincare product has related to market opportunity in high range 2) the administrative system of SME Thai herbal skincare product has related to market opportunities in moderate range 3) factors affecting to market expansion were such as quality followed pharmaceutical standard raw materials standard affect to marketing the expansion in high level. While product laboratory tested and consumer protection affected to market expansion at moderate level.

This research aims to 1) To study the demand for website electronic innovation of student in primary schools in the the eastern provinces 2) to develop a website to teach. Innovative electronic media to promote the love of reading among students in primary schools in the eastern provinces 2) to develop a website to teach. Innovative electronic media to promote the love of reading among students in primary schools in the eastern provinces 3) to transfer technology to students in elementary school eastern provinces. Experimental research using a questionnaire validated by experts in the collection of quantitative data from a study of 35 people. To analyze the process by com to analyze the process by computer software using the mean and standard deviation the research found that ; 1. Innovative web based tutorial lessons in Thailand. Overall the students were demanding site. Electronic innovations are included in the image at the highest level. When considering the needs of the students with innovative teaching lessons. students Learning is fun not boring at the very highest level. 2. The development of innovative teaching lessons Site in Thailand. Appropriate on the basis of an expert assessment at the level most appropriate. And were interested to learn about innovative media sites as a whole at a high level. Considering it was found that students are interested in learning about innovative media teaching Thailand grade level. In most 3. The transfer of technology to students in elementary schools found that Eastern provinces students in the overall interest and willingness to learn at a high level. However when considering the students were interested in learning about how to play educational puzzles in most. 4. Assessment of the satisfaction of the technology. Students interested in an overview and intends to remain at the highest level. However when considering that the innovative teaching lessons. students Learning is fun not boring at the very highest level.

In this study on Intellectual heritage of embroidery for Khon costumes the author had two objectives: 1) to research the origins and development of Khon costumery over time and 2) to understand the methods materials and patterns used in the creation of various articles of a Khon performers dress—with the desire both to preserve and revive traditional methods of creating Khon costumesThese objectives were accomplished by 1) researching primary documents from domestic and international 2) interviewing experts in the design of Khon costumes mural painters and other visual artists 3) studying old photographs and video footage of Khon dance-drama in relation to Khon costumes today 4) studying related art forms 5) comparing remnants of Khon costumes from different periods of time with those made in the present. The study found that: The formal features of Khon costumes were based on the real daily wear of the noble classes in ancient societies but whose characteristics were enlarged to suit the demands of theater. For the most part the designs on Khon costumes were originally developed from those on fabrics imported to Thailand from India and later transformed into vine leaf and flower figures. Both the methods and materials used in creating Khon costumes today are less intricate than those of the past resulting in costumes of less quality than their predecessors. The beauty of Khon costumes depends on the proportions of each individual piece. The design of their patterns requires an attention to detail and elaborate embroidery. Today there are renewed efforts to revive these older values by Her Majesty Queen Sirikit.