The purpose of this study was to study and compare problems of members of community Phya Prasit towards saving in two aspects: knowledge of saving and perspective of saving. The samples were classified by gender age occupation status education and monthly income. The samples in this research were 126 members of community Phya Prasit. The study participants selected by simple random sampling. The test with 23 items and questionnaires of rating scales with 24 items were used as the research instrument. Percentage mean standard deviation t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Since income of the members of community were relatively low no extra revenue and debt to be paid. So guidelines for the development on savings were as follows: training to make plan for savings promote to make the household account training to make extra money training planned to spending and training to make the knowledge of investment. 2. Problems of members of community Phya Prasit towards saving: in aspect of knowledge on saving of members of community were relatively low while perspective of saving was in a great extent. 3. There were significant difference for problems of members of community Phya Prasit in aspect of knowledge of saving at the 0.05 level among members of community Phya Prasit in different gender and different age. 4. There was significant difference for problems of members of community Phya Prasit in aspect of perspective of saving at the 0.05 level among members of community Phya Prasit in different occupation.

This research aims to rank popularity in pursuing higher-education in the field of Home Economics of 11th grade students in Bangkok Metropolitan area and to survey level of basic knowledge in Home Economics motivation and channel in receiving information for higher education. The sample group consisted of 400 students in 11th grade in Bangkok Metropolitan. The tool employed was an opinion questionnaire. The study found that the sample group ranked Kasetsart University as the highest popular university followed by Suan Dusit Rajabhat University Srinakharinwirot University Rajamangala University of Technology Phra Nakhon Suan Sunantha Rajabhat University Rajamangala University of Technology Thanyaburi Rajamangala University of Technology Krungthe and Phranakhon Rajabhat University respectively. Most of the respondents had high level of knowledge in Home Economics particularly about Food and Nutrition. Regarding motivation the sample group gave importance to courses offered in terms of institutional aspect students’ requirement in terms of personal aspect and future career in terms of inherent individual factor. Concerning channel of information most respondents chose to gain information through guidance teacher and website of the universities which the samples considered as most reliable.

This pre-experimental research presented by one -shot case study design aimed to study the effects of arts and crafts activities for Rajvithi Home for Girls in Bangkok. The target group was teenagers between the age of 15 and 18 years old living in Rajvithi Home for Girls in Bangkok. Purposive sampling method was used for the informant selection which was a classroom with 15 students. The research tools were 8 arts and crafts activities consisting of 1) chic hair band 2) hair pin 3) camphor 4) tulip-shaped key ring 5) sandals 6) decoupage bag 7) coin wrapping and 8) bead garland. Data collection was performed by a performance skill test and the target group’s satisfaction on the arts and crafts activities. Data were analyzed by descriptive statistics. The results were found as follows: 1) For the performance skill test female teenagers aged 15-18 years old got the good scores. 2) For the target group’s satisfaction on the arts and crafts activities female teenagers aged 15-18 years old satisfied with arts and crafts lecturer duration materials arts and crafts activities and activity topics at high levels.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.