The rapid development of Information and communication Technology and the growth of Internet of Things concept accelerate the transformation of marketing environment into the era of marketing 4.0 In this era the market becomes more inclusive horizontal and social-oriented. Social media eliminate geographic and demographic barriers enabling people to connect and communicate limitlessly. Customers communicate more with each other and their decision-making process rely more on social trends. The access to wider range of news and information increases customers’ choices of purchasing and bargaining power which directly affects retailers who target the end users. The objective of this article is to review related literatures in order to study the suitability of the Omni channel retailing concept to the retail business in 4.0 marketing era. The result of this study suggests that the suitable approach for retail businesses is to do the Omni Channel retailing a multi-channel distribution approach using interconnect data and operating systems. Through this seamless channel of distribution approach customers can enjoy fast and convenient shopping experiences that suit their lifestyles as well as the customized services that increase the level engagement between customers and retailers resulting in the continuous growth of the retailing business.

The objectives of this research were: 1) to study the three factors; namely school factors personnel factors and values of parents which were related to the decision making of the parents on sending their children to study at the small secondary schools and 2) to study the capability of the three factors in significantly predicting the decision making of the parents on sending their children to small secondary schools. The sample group in this study were 320 parents of students studying in the small secondary schools under the supervision of the Educational Service Office Area 6. The questionnaire was used as the research tool. The information and data were analyzed and presented in terms of percentage mean standard deviation Pearson’s Product Moment Correlation Coefficient and Stepwise Multiple Regression. The findings indicated that: 1) the school factors personnel factors and parents were positively related to the decision making of parents on sending their children to studying in the small secondary schools at the significance level of .01 2) the school factors personnel factors and parents were able to significantly predict the decision making of the parents on sending their children to studying in the small secondary schools.

The purposes of this research were: 1) to study the effectiveness of customer relationship management influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya 2) to study the customer loyalty influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya. 3) to study the effectiveness of customer relationship management influence the customer loyalty on private vehicle inspection service in Phra Nakorn Si Ayutthaya. The samples in this study were 325 Banpan private vehicle inspection service’s customers in Sena district Phra Nakorn Si Ayutthaya province. The data were analyzed by using frequency percentage mean standard deviation and Multiple Regression Analysis. The results found that the opinion levels on effectiveness of customer relationship management in overall and each aspect was found that the customer engagement customer hearing customer suggestion customer retention and customer prospecting were at the high level. The opinions level toward the customer trust on service quality was found at highest level in overall. The opinions level toward the customer loyalty was found at high level in overall. The result of hypothesis test found that the effectiveness of customer relationship management in customer suggestion customer retention and customer prospecting were influenced the customer trust on service quality. However the customer engagement and customer hearing were not influenced the customer trust on service quality. The customer trust on service quality were influenced the customer loyalty. The effectiveness of customer relationship management in customer engagement customer suggestion customer retention and customer prospecting were influenced the customer loyalty however the customer hearing were not influenced the customer loyalty.

This research aims to enhance Nangloeng Market as a cultural tourist destination and to assist Nangloeng Market to manage its cultural object into a sustainable way. This research applied a qualitative research design. Primary sources were from field work as data collecting interviewing 7 groups totally 28 participants namely people responsible for Nangloeng Market’s tourism management and services both government and private sectors leaders of the community small enterprises local people tour leaders and tourists by using indicative questions. The second sources were investigated analyzed from various kinds of information such as academic document and previous research then interpreted based on knowledge and experiences of the researcher. It was found that 60.71% of the 7 groups credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook a campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangloeng Market to manage tourism sustainably rather than applying the single method which was 39.29% in calculation.

The objectives of this research are to study marketing mix factors of banana flour in bakery business and to study organizing factors of banana flour in bakery business. Data were gathered by using in-depth interviews and questionnaires. The samplers of this research are bakery business in Bangkok to analyze it through typological analysis domain analysis and descriptive statistics. The result of this research shows that there are 32 Marketing Mix factors divided into 8 Product factors 4 Price factors 6 Place factors and 14 Promotion factors. There are 12 Organizing factors divided into 4 Environmental factors 2 Organizational factors 3 Buying Center factors and 3 Individual factors and show that Price factors Place factors Product factors and Promotion factors were at high level respectively. Buying Center factors Environmental factors Organizational factors and Individual factors were at high level respectively. The researchers provided commercial marketing guidelines of banana flour in bakery business for entrepreneurs and advised them to improve packaging of banana flour to promote the image of banana flour as a healthy food to develop distributing channel through retail stores to focus on marketing communication through online to plan a long term banana flour marketing strategies and to create a good relationship with bakery business owner.