The purposes of this research were 1) study the level of perceived usefulness perceived ease of use attitude towards social media and using social media of the elderly people in Bangkok 2) compare the use of social media for the elderly people classified by personal factors and 3) analyze the factors related to the use of social media for the elderly people in Bangkok. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 320 elderly people in Bangkok. Descriptive and inference statistics were used; arithmetic mean standard deviation t-test One-Way ANOVA and Pearson correlation coefficient. The results were found that the results were found that the level of perceived usefulness perceived ease of use in social media were at a medium level (𝑥𝑥̅= 3.48 𝑥𝑥̅= 2.95). The elderlys attitude towards social media and using social media were at a high level (𝑥𝑥̅= 3.65 𝑥𝑥̅= 3.54). The hypothesis test revealed that: 1) the differences of age educational level and average monthly income affect the social media use of the elderly people differently was significant. 2) The perceived usefulness perceived ease of use and attitude towards social media were significant positively related to using social media of the elderly people in Bangkok.

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

The development of the application to support tourism in Samut Songkhram province aims to develop accommodation search applications. Hotels attractions OTOP products to promote the distribution of OTOP products in tourist attractions to assess satisfaction with developed applications using AppSheet Google Sheet Google Map and other open-source software to develop and surveys to collect data assess satisfaction with built applications. Perform statistical data analysis Percentage average standard deviation The results showed that the application to support tourism in Samut Songkhram province Help promote comprehensive tourism in Samut Songkhram Province Enhances the distribution channels of OTOP products in tourist attractions. The results of the satisfaction assessment from 50 users in the sample system showed that users were satisfied with the application to support tourism in Samut Songkhram province with an average of 4.41 standard deviations of 0.06. Can be used.

The Research of Conscious Development on Mangrove Forest Conservation by Tracking the Late King’s Royal Path and Royal Initiative Project in Bangkhuntien Area of Business Administration Students of Rajamangala University of Technology Phra Nakhon. for Objective 1) Serve to Royal thought or idea Plant Genetic Conservation Project Under the Royal Initiation of Her Royal Highness Princess Maha Chakri Sirindhorn (RSPG). 2) Create the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 3) Development a activity plan for the Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon. 4) Compare the Conscious Development on Mangrove Forest of Students of Rajamangala University of Technology Phra Nakhon before and after doing activity More over We have a sampling by Purposive for Students of Rajamangala University of Technology Phra Nakhon. 10 Samling for Team leader and 30 Sampling for Participants This Sampling have a 3 Activity 1 Strong Team leader 2 Study Late King’s Royal Path and Royal Initiative Project 3 Concluding Activities analysis revealed that before activity average is 4.53 and after activity average is 4.99 after that We used Paired samples t-test analysis revealed after activity higher before activity the statistical level of .05.

The objective of this research was to study the relationship between working principles. human resource management practices and the learning organization of personnel in Rajamangala University of Technology Phra Nakhon by collecting data from a sample of 360 people by using a questionnaire using descriptive and inferential statistics. Personnel of Rajamangala University of Technology Phra Nakhon used in this research study. mostly female accounted for 67.80% aged between 36 - 45 years equivalent to 34.20% Single status accounting for 64.70% had a masters degree. 48.10% have work experience between 11-20 years representing 40.30 percent and most of them are support personnel accounting for 58.60% Analyzing the relationship of working principles and human resource management practices that affect the organization of learning. In summary the implementation of the working principles of His Majesty King Bhumibol Adulyadej the Great principles of human resource management practices and learning organizations It is a challenge for management in terms of the survival of the organization. which must be integrated and applied The university has to step into the learning organization. It must start with the importance of human resources in the organization. has been developed appropriately. Because the organization relies on human resources to develop the organization. Also it must make people learn to happen. It may be learning at the individual level group level connected to the organization level. through various methods including education development training and learning by creating a learning organization as one of the heart of organizational management. Knowledge ideas and experiences are mobilized from each employee in order to integrate them for maximum benefit. and knowledge management properly and appropriately The organization will surely achieve its goals.