The objectives of this research are to study factors affecting the sustainable success and define the key performance indicators. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The populations of this research are the 54 fast dining business entrepreneurs within 500 metres around the Thawes Area. The information collected by 54 questionnaires with a 100% response rate and analyzed and processed by computer. The results were as follows : There are three main factors affecting the sustainable success of the fast dining business in Thawes area which are internal operation social responsibility and environmental responsibility. Internal operation composed of reasonal pricing fast services constant tasty great hospitality and always keep a good standard. Social responsibility consisted of fresh ingredients cooking process with heath concerns clean kitchen pricing display and following the law of minimum wage employment hiring. Environmental reposibility are include using uncontaminated seasoning reliable source of food ingredients non-toxic cooking material unexpired seasoning and safe tableware and food container. The result can lead to 10 key performance indicators. It’s include customer satisfaction towards services customer satisfaction on the constant taste customer satisfaction on resonable pricing customer confidence in food standard customer confidence in freshness of food ingredients customer confidence in the cleanliness of food customer confidence in the cleanliness of cooking material and kitchen customer confidence in clear pricing display employees satisfaction on their wage and customer confidence on the safety of food. The suggestions were that the entrepreneurs should improve their business to earn more profit and train their employee for a successful service. Related educational Institution and government sectors must be coordinated to develop entrepreneurs in fast dining business to maximize ability for a sustainable success.

การวิจัยเรื่อง ปัจจัยที่มีผลต่อการใช้ระบบสารบรรณอิเล็กทรอนิกส์อย่างมีประสิทธิภาพ ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร วัตถุประสงค์ของโครงการวิจัย เพื่อศึกษาพฤติกรรมการใช้งานระบบสารบรรณอิเล็กทรอนิกส์ ของบุคลากร มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เพื่อศึกษาประสิทธิภาพการใช้งานระบบสารบรรณอิเล็กทรอนิกส์ ของมหาวิทยาลัยเทคโนโลยี ราชมงคลพระนคร และเปรียบเทียบประสิทธิภาพการใช้งานระบบสารบรรณอิเล็กทรอนิกส์ ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร กลุ่มตัวอย่างที่ใช้ในการวิจัยครั้งนี้ บุคลากร สังกัดมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร จำนวน 1270 คน เครื่องมือที่ใช้ในการวิจัย คือ แบบสอบถาม ผลการศึกษาพบว่า ผู้ตอบแบบสอบถามส่วนใหญ่เป็น เพศหญิง คิดเป็นร้อยละ 71.30 อายุ 31–40 ปี คิดเป็นร้อยละ 37.20 มีการศึกษาในระดับปริญญาโท คิดเป็นร้อยละ 42.70 สถานภาพการทำงานส่วนใหญ่เป็นบุคลากรสายสนับสนุน คิดเป็นร้อยละ 52.50 หน่วยงานในสังกัดเป็นคณะวิศวกรรมศาสตร์ ร้อยละ 15 ประสบการณ์ในหน่วยงานทำงานอยู่ที่ 2–5 ปี ร้อยละ 36 ส่วนใหญ่ทราบว่ามหาวิทยาลัยมีการใช้ระบบสารบรรณอิเล็กทรอนิกส์ในการรับ–ส่ง เอกสารภายในมหาวิทยาลัย คิดเป็นร้อยละ 96.40 ส่วนใหญ่เข้าใช้ระบบสารบรรณอิเล็กทรอนิกส์ทุกวัน คิดเป็น ร้อยละ 37.90 และส่วนใหญ่ผู้ตอบแบบสอบถามเปิดใช้งานระบบในช่วงเวลา 8.30–12.00 น. สำหรับประเด็นความพึงพอใจเกี่ยวกับประสิทธิภาพการใช้งานระบบสารบรรณอิเล็กทรอนิกส์ ส่วนใหญ่ผู้ตอบแบบสอบถามมีความพึงพอใจในระดับมาก ยกเว้นปัจจัยด้านความผิดพลาดในการรับ-ส่งเอกสาร มีความพึงพอใจในระดับปานกลาง

The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This study also explains the relationship between internal and external factors and the using of marketing strategy. This study collects data from 337 online questionnaires and then analyzed data with ANOVA statistic and Pearson’s Correlation. The findings reveal that factors about characteristic of entrepreneur e.g. time of operating monthly average revenues type of business amount of capital and amount of employees influence to using of marketing strategy. The entrepreneurs consider internal factors e.g. suppliers customers competitors and delivery as an important level which affect to business. The external factors such as economics political and legal system cultures and social and technology are also important. The internal factors are highly correlated to using of marketing strategy. Moreover the external factors are correlated to using of marketing strategy at moderate level. This findings suggest that entrepreneurs pay attention only to deliver products to customer on time to give them with the most satisfactory. In additional entrepreneurs should pay more attention to get on time delivery from suppliers by following supply chain management concept which entrepreneur must keep long term relationship with suppliers in order to get maximize profit.

The purposes of this research were to (1) investigate factors which have impacts on working-age people’s decision making to save money in Bangyai district Nonthaburi Province (2) study working-age people’ behavior in decision making to saving money in Bangyai district Nonthaburi Province (3) compare the importance of factors that affect to the working-age people’s decision making in saving money in Bangyai district Nonthaburi Province.The sample of the study consists of 400 people (ages 20-60 years old). The research instruments used for data collection were the questionnaire. The reliability data were analyzed by using frequency percentage means and standard deviation of t-test (Independent t-test) F-test (Independent sample F-test) and Content Analysis. The results of the study revealed that: The mainly respondents are female being over 30-40 years old having single status and education background in bachelor degree. Moreover the respondents are working as an employee of the private company the average income per month over 10000-20000 baht and family members around 3-4 people. The respondents pointed out similar saving money to use after retirement and deposit with banks in short term saving. The respondents will spend first then keep the rest of the money to saving and they have money savings less than 10%. The working-age people’s decision making to save money in Bangyai district Nonthaburi Province was at a moderate level. Two factors of decision to saving (1) income from savings and (2) saving characteristics were at a high level. Besides four factors of decision to saving (1) security (2) yield upon investment (3) incentives for saving and (4) social and economy were at a moderate level. There was low positive statistical significant relationship between the differences of age marital status education level occupation average monthly income family members purposes of saving savings schemes and factors affecting working–age people’s decision to saving at 0.05 However the respondents who have the differences of gender period of saving saving method and saving ratio focused on the factors of decision to saving at no difference.

This study has two major proposes to study marketing mix via Smart Sales system factors on a customers decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative research. The sample was selected 400 local people in Bangkok area from multistage random sampling by presented in the tables percentage average standard deviation to comparative analysis and use inferential statistics to examine hypothesis by regression analysis. The results of a short empirical survey of the local in Wisuthikasat area are presented. These show that Smart Sales system influence to life insurance buying at statistically significant at level 0.05 by this prediction equations; Buying Decision = 2.586 – 0.077 (Product) – 0.146 (Price) + 0.387 (Place or Distribution) + 0.109 (Promotion) – 0.213 (People or Employee) – 0.477 (Physical Evidence) + 0.051 (Process). The independent variable effecting Siam Commercial Bank insurance buying decision which significantly found at the level of 0.05 was the physical evidence factor. They were the bank symbol public relation brochure management officer uniforms customer acceptance of Siam Commercial bank in Wisuthikasat area branches stability respectively including the negative information of the bank branches.