The objectives of this research are: (1) to study the demographic factors that influence decision making in buying home appliances through the Shopee application of generation X (2) to study how the marketing mix such as product price place promotion influences the buying decision of home appliances through Shopee application of generation X. The 400 samples were drawn from 10 districts in Ratchaburi province using the convenient sampling method statistics analysis done under 95 percent confidence interval with significant level 0.05. The results show that: (1) demographic factors like gender age and income affected consumer buying. Education and occupation did not affect the consumers’ buying decisions. (2) Product price place promotion affected the buying decisions of home appliances through the Shopee application of generation X in Ratchaburi province. The Regression Analysis using R2 was applied to determine the relationship between marketing mix and problem recognition information findings alternative assessment consumer decision making and reaction after buying. The R2 are 0.62 0.53 0.59 0.58 and 0.62 respectively. The consumer problem recognition and response after buying are higher in the relationship of R2. In conclusion the consumer buying decisions of home appliances through the Shopee application are related to the marketing mix problem recognition and the reaction after buying.

This study aimed to investigate the relationship between corporate governance and financial ratio with the performance of companies listed on the stock exchange of Thailand with an excellent score. The data were collected from annual registration statement (Form 56-1) of 191 companies from 2016 to 2020. Descriptive statistics such as mean percentage standard deviation and Inferential statistics such as Pearson’s Correlation Coefficient and Multiple Regression Analysis were used to examine the relationship. The results showed that 1) Corporate Governance namely Board size the ratio of independent director and Managerial Ownership positively corelated with firm performance. 2) Leverage Ratios (Financial Ratio) namely Debt to asset ratio and Debt to equity ratio negatively corelated with firm performance but Interest coverage ratio positively corelated with performance

This research uses a participatory action methodology which is divided into 3 phases: meanings analysis significance and housing problems of low-income people. Development stage of local community cooperation activities including the system synthesis and mechanism of cooperation of local communities towards housing security use in-depth interviews group chat workshop lesson learned together with observation and field notes. The target groups are members and the committee of Baan Mankong Tha Makham community leader the network development partner’s representatives and relevant officers. This focuses on qualitative data collecting which uses content analysis and summarization. The study found that: for the meaning the importance and the housing problems of low-income people the following are considered: (1) Meaning and importance of the word Nice city and Tha Makham Model. It consists of three dimensions: dimension of residence dimension of happiness and dimension of quality of life. (2) housing Problems of low-income people such as urban problems residence condition problems the problem of inequality and problems of accessing capital. Most of people are low-income and disadvantaged who live in urban areas. Some live with relatives or in a rented house on the land of Royal Property land of a temple and land of State Railway of Thailand. Some don’t have any land or residence of their own. Some were expelled and their houses were dismantled from the area. The system and mechanism of cooperation of local communities towards housing security has four characteristics as follows: (1) People system including members committee as well as committees that look after and manage various funds in Baan Mankong project. 2) The organizational system i.e. the local government organization and related agencies (3) Information system i.e. information and various activities related to the development of Baan Mankong project. 4) Capital system consists of monetary capital or budget such as fund credit community welfare and social capital. These are the value of coexistence support sacrifice and sharing including social relations that requires 3 main thinking bases: (1) thinking principles e.g. living according to the concept of sufficiency economy and self-reliance (2) principles namely Baan Mankong principle saving principle cooperative principle house construction principles and development principle towards sustainability and (3) doing principles refer to the participation on thinking participating doing developing and taking the benefits. .

The objective of this research is 1. To design innovative products for the elderly from local palm sugar palm that can help and promote health in their lives. 2. To create innovative product design guidelines for the elderly from palm sugar palm local wisdom. Which is unique to the community able to be manufactured to upgrade products developed from local knowledge The design method is to study the behavior of health problems of the elderly physically which has changed. Due to old age Is a physiological change Muscle weakness Reduced strength Taking care and promoting physical health of the elderly is important. The researcher conducted a research using 5 innovative product design methods for the elderly that can help promote health in the lives of the elderly. The results of the experiment by using product innovations for the elderly from local wisdom Tan palm wood that can help and promote health in life. The trial was conducted with 50 elderly people in the conceptual model. In front of usage it was found that the elderly were satisfied with the product innovation for the elderly at a very good level. Products from palm sugar palm Is a product that is made from the trunks of palm sugar palm Is a valuable work Is a local identity the study of using palm sugar wood as material for product preparation for the elderly needs to communicate the meaning of palm sugar wood. Which is a way of life and wisdom showing the good memories of the elderly and able to create patterns and guidelines for creating unique products for the community. Value of life and dependence on nature. Which is a natural resource that is locally important.

Research on Creativity media promotion of cultural tourism. Traditional KUM-FAH Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism Kam Fah tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents textbooks and researches both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level with an average of 4.56 divided into 2 areas which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful relaxing eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations medianumber 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level with an average of 4.65