The aims of this research was to study the general situation in aspects of productivity and marketing of Mao fruits in Sakonnakon. Cost and return marketing channel and marketing margin of Mao fruits were investigated during 2007–2008 using purposive sampling and descriptive analysis. Twelve gardeners who own the average 7 years Mao orchards in Pupan Kudbak Sawangdandin Nikomnam-oon and Warichapoom District in Sakornnakon province informed that the productivity of Mao fruits was 750 Kg/annum in average. The average price of Mao fruits was 25 Baht/Kg. The net returns of Mao fruits was 7216.89 Baht/rai/annum. Marketing channel of Mao fruits were fresh fruits eaten and used as raw material in fruit juice processing plants. The whole commodity of Mao in orchard was traded and distributed by middleman. Earnest money deposit was required. The price of Mao fruits was 25 -35 Baht/Kg for the processing plants. The profit was 9104.50 Baht/ton or 36.41% of net income.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.

The objective of this research was to study personal and marketing mix factors affecting decision on choosing an automobile repair service of customers in Bangkok. A close-ended questionnaire was utilized as a research tool for collecting data from 400 car owners in age range of 18 to 60 years old who used to have their cars f ixed at automobile repair garage in Bangkok. Results showed that consumers with different genders had different decisions in choosing automobile repair service at statistically signif icant level of 0.05. However consumers with different ages marital statuses occupations and monthly incomes had no difference on the decision for choosing automobile repair service. Additionally marketing mix factors of product and service people process and physical evidence had signif icant inf luence on customers selection of automobile repair service at the level of 0.05 while the marketing mix factors of price and distribution channels had no signif icant inf luence on customers choosing of automobile repair service. Factors affecting the decision on choosing automobile repair service of customers most was the marketing mix factor of people followed by product and service physical evidence process of service and promotion respectively

This research was aimed to develop criteria for quality evaluation of OTOP products of 5 types; namely food product beverage product cloth and costumes product utensils decoration and souvenirs product and herbal product. Which is not food Then the developed criteria were used as a quality evaluation form for OTOP products in interactive system on website. The usability of the system was tested by 72 persons in the group of OTOP product entrepreneurs and 96 persons in the group of customers. The results from the development of 5 types of criteria for product quality evaluation showed that: the criteria for food product consisted of 282 items; beverage product consisted of 41 items; cloth and costumes product consisted of 47 items; utensils decoration and souvenirs product consisted of 27 items and herbal product which is not food consisted of 77 items According to the usability tested by the entrepreneurs it was found that the effectiveness of usage was at the highest level. As for the usability tested by the customers it was found that the effectiveness of usage and the learnability were at the highest level.

The objective of this research was to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involved product price place promotion physical evidence people and process. The research instrument was questionnaire. The 400 subjects were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market was in a good level wheeas the quality of promotion was a neutral level in every area except for the additional events which were in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. Convenience is the reason why the respondents wanted to visit such place. The majority of the respondents had used cars to the floating market and they were also accompanied by their family : Parents children siblings and relatives. The visit frequency was twice to three times. The tourists spent 2-3 hour travel per visit. Tourists expenditure was 501-700 baht. The activity was to have meat dish and sweet food.