The objectives of this research are to analyze the relationship between securities price and the efficiency of the account receivable management and to study the model of improving the efficiency of the account receivable management of the agricultural business group in the Stock Exchange of Thailand. The number of data which had been used in this research was 16 random companies of all 22 companies from the listed companies in the Stock Exchange of Thailand agricultural business group by using purposive sampling method. The researcher used both quantitative and descriptive analysis method by bringing the quantitative data analysis from 2006-2010 to descriptive analyzing which had compared between the selling revenue account receivable value allowance for doubtful bad debt account receivable turnover average collection period book value per share primary earnings per share and securities price. The results of analyzing are changing in the account receivable of Chiangmai Frozen Foods Pcl. Lee Pattana Pcl.; changing in the bad debt of Pak Food Pcl.; changing in the average collection period of Thai Rubber Latex Corporation (Thailand) Pcl. Pak Food Pcl.; changing in the book value per share of Pak Food Pcl. Kiang Huat Sea Gull Trading Frozen Food Asian Seafoods Pcl. Asian Seafoods Pcl.; changing in the primary earnings per share of Thai Rubber Latex Corporation (Thailand) Pcl. Thai Luxe Enterprise Pcl. Lee Pattana Pcl. and Kiang Huat Sea Gull Trading Frozen Food Asian Seafoods had related to securities price per share.

This research is about analyzing the design of floating houses including area function structure and construction materials. Floating houses design are energy saving and security. The materials must be strong and durable. Moreover the materials must be resistant to moisture because floating houses are situated over the water which causes the high levels of moisture and rust. And the risk of corrosion. The researcher recognizes that this is important. research concludes as the followings :- 1. From the designs of floating house the shape of floating house is a triangular. The structure has 3 main parts connected as space frame making the structure to be very strong. 2. The function of used area inside the floating house has been considered about ventilation in the most effective way. There are an opened windows and doors for good air flow. 3. Regarding to the use of construction materials there are comparisons between 3 types of materials in order to choose the best type which is very durable for this floating house. 4. Structure Using steel structure that enhances strength durable easy to use and demolition.

Thailand is on the way toward ASEAN Economic Community or AEC in the year 2015. The AEC aims to create one-solid base for production and distribution and concurrently seek mutual economical profits. A kind of business that may allow Thai entrepreneur to survive more easily in ASEAN is the selling and purchasing of goods and services via internet or ‘E-commerce’. The objective of this research is to study the factors that influence the development of E-commerce that will facilitate Thai entrepreneur when we enter AEC. The samples of our study are the group of E-commerce’s entrepreneurs who legitimately registered with Department of Business Development. Our research revealed that the major factors that influence the development of E-commerce is the knowledge in foreign language which is considered to be the source of major advantage for business with average at 3.9750. Follow by the opening of free trade area which will cause more obstacles in term of the increasing number of competitor with average at 3.8475. The lease is population’s preference that would directly affect business’s revenue with average at 3.7450.

This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.

The purposes of this research were: 1) to develop the database applications requesting the position of scouts at the National Scout Organization of Thailand (NSOT); 2) to validate the efficiency of the database applications; and 3) to measure the user satisfaction towards the database applications. Statistical tools used in this research are twenty – seven of scout supervisors one of personal staff one of system administrator and one of manager. By purposive sampling. Instruments used in the research are the development of database applications request the position of scouts at national scout organization of Thailand assessment form the effectiveness of the developed program and questionnaire to measure the satisfaction of the trial of the application developed. The research found that the efficient of the development of database applications at a good leve (X = 4.38) and the satisfaction of users was at very good (X = 4.60). Therefore the developed program can be applied to used to optimize the application for a position with scouts.