This research aimed to study and compare the Emotional Quotient (EQ) of the undergraduate students of the faculty of Liberal Arts Rajamangala University of Technology Pranakhon. The comparison was done with all aspects of the emotional quotient and also with each category within each aspect of them classifying according to variables determined such as the sex of the students the divisions of the students and their year of study. The samples were students in all four years and all of divisions of the faculty namely the Hotel Division the Tourism Division and the English for International Division. The data were collected in academic year 2013 and the research instrument was derived from the Emotional Quotient Evaluation Form of Department of Mental Health Ministry of Public Health which included three main aspects: the good aspect the smart aspect and the happy aspect. The data were analyzed with descriptive statistics and One-way ANOVA. The results were as follows: 1. The Emotional Quotient of the whole students was normal in all aspects. 2. The Emotional Quotient of the whole students was normal in each aspect: the good aspect the smart aspect and the happy aspect. 3. The Emotional Quotient of male students and that of female students were normal and not significantly different except the responsibility of female students which was significant at the level of 0.5. 4. The Emotional Quotient of the students from different divisions was normal and not significantly different. 5. The Emotional Quotient of the students who were in different academic year was normal in all aspects. However the Emotional Quotient of the first year students in self-controlling was higher than the others. It was found that the results of the students from different year were significant at the level of 0.5 but the result in the happy aspect was not significantly different.

This study aims to investigate the current state of management education for the analysis and synthesis techniques . And principles of management education is effective . Faculty of Management Studies . Rajamangala University of Technology Phra Nakhon ASEAN Community by the year 2558 to qualitative research is a research tool for in-depth interviews and focus group discussion . Which have passed quality inspection tool expert . And collected information from the executive . Faculty involved which is a major contributor . With a random sample of 30 students have been identified by checking the accuracy of the data (Triangulation Methods) and the data were analyzed statistically . With a main idea . The issue is concluded . To answer the research objectives defined . The results showed that Present study Management of the Faculty of Arts . Each branch is not ready in terms of the teaching staff of the foreign language education. Curriculum development that is in line with the ASEAN Credit Transfer with ASEAN . Required by both Thailand and teaching English. Students can not use English to communicate with the community in ASEAN . Building materials and devices on a limited budget is not enough. Therefore the effective management of the arts . Requires techniques and principles of management education by focusing on 4 M is a man of personnel availability of personnel both faculty and students money funds can manage the funds supporting material with materials classroom site environment to date. management and administration is good about the limited resources available for the benefit . The Faculty of Arts . The form must be obtained from the synthetic form or structure of management education is effective . With a focus on budget policy . Management program to ensure compliance with the requirements of the ASEAN Community. And student development . Disciplines of the liberal arts that facilitates entry into ASEAN in 31 December 2558.

The purposes of this research were to design contents build both document-based and electronic-based teaching materials and find out the students’ satisfaction towards the use of ASEAN Economic Community related lessons for English writing courses. The sample group consisted of two 30-student sections of totally 60 third-year undergraduate students majoring in English for International Communication faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. After they had tried using the lessons did the document-based exercises answered the first questionnaire tried the electronic-based exercises and answered the second questionnaire their data were analyzed and revealed as follows. 1. The analysis of the first questionnaire revealed that the students’ average satisfaction towards the English writing content lessons was in the highly middle level with 3.15 out of 5 points or 63 per cent. 2. The analysis of the first questionnaire also revealed that the students’ average satisfaction towards the English writing document-based exercises was again in the highly middle level with 3.38 out of 5 points or 67.67 per cent. 3. The analysis of the second questionnaire revealed that the students’ average satisfaction towards the English writing electronic-based exercises was in the high level with 3.65 out of 5 points or 72.98 per cent. In comparison there was a difference of 0.27 points or 5.31 per cent between the students’ satisfaction towards the electronic-based exercises and that towards the document-based exercises implying that the students preferred the electronic-based exercises to the document-based exercises.

This research is aimed to study the circumstances of the program management of Applied Thai for foreigners in accordance with the views of the executives the lecturers and the students; the employers’ preferences to student performances; the problems relating to the program management as well as to recommend the development approach on the program management of Applied Thai. The target group includes the executives the lecturers of Applied Thai the third and the fourth class students in the academic year 2011. The tool is the questionnaire data analysis using SPSS. The statistics used include the frequency percentage mean and the standard deviation. The results of the study are as follows:- 1. As for the overall views of the students the students agree with the program management of Applied Thai in a high level (μ=3.59). The highest mean is the lecturers’ qualifications (μ=3.86). As for the overall views of the executives the executives agree with the program management of Applied Thai in a high level (μ=3.56). The highest mean is the evaluation (μ=3.84). As for the overall views of the lecturers the lecturers agree with the program management of Applied Thai in a high level (μ=3.80). The highest mean is the lecturers’ qualifications (μ=4.37). 2. As for the employers’ preferences to students’ performances the employers are generally satisfied with the students in a high level (μ=3.96). The highest mean is the students’ responsibilities for professional ethics (μ=4.13). 3. As for the problems relating to the program management the issues that are required to be developed include the improper curriculum: the curriculum content is irrelevant to curriculum objectives and several courses are useless. As for evaluation the test results should be noted after work in order to enable students to know their mistakes and the tests are too difficult. As for learning resources there are lacks of modern audio-visual materials books in the library and internet access. As for course administration the course syllabuses are not equivalent to students’ needs. As for faculty environment there are inadequate boarding rooms classrooms and other facilities. As for student activities Chinese students would like to participate in Thai students’ activities. 4. As for the approach on the program management of Applied Thai for foreigners the need and interest analysis of the students should be considered as the crucial basis by studying background information of the students course syllabus content and learning activities before developing the curriculum. Moreover the curriculum should be adapted to serve for the student purposes and labor market needs.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.