This qualitative research by non-participative observation and in-depth interview with blind students aims to improve Computer for Mass Communication instruction to blind students. The research found that blind students could not learn with their classmates because they could not catch up with the practice instructed by the teacher. The teacher changed her teaching method for the blind students. She gave additional individual tutorial in Computer for Mass Communication subject for blind student in her room every week together with practice and assignment. Result of this instruction method shows that the blind student can work better and learn faster. They are also more ready for learning and show very good attention in practice.

The purposes of this study were 1) to study information perception attitude and behavior of undergraduate students for participation in 3D-based activities at Rajamangala University of Technology Phra Nakhon; 2) to compare personal factor and participatory behavior in 3D-based activities; and 3) to study how information perception and attitude correlate with participatory behavior in 3D-based activities which include Decency Democracy and Drug-free. Data were collected from 400 RMUTP undergraduate students from all nine faculties in 2010. Results of the study indicated that RMUTP students perceived news releases on 3D policy at average level. Similarly their overall attitude towards 3D policy campaign was also rated in average level. Hypothesis testing results showed that firstly students with different gender and faculty of showed significant different participatory behavior in 3D-based activities at the level of .05. Secondly the perception of 3D policy new releases had positive correlation with participatory behavior in 3D- based activities. Thirdly attitude towards 3D policy of the university had positive correlation with participatory behavior in 3D-based activities.

This research aims to study about usage behavior of Facebook users their expectations uses and gratifications as well as the relation between expectations uses and gratifications of Facebook users and communication behavior found among students of 9 Faculties at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed: the expectation uses gratification of Facebook users has positive relation at high level with communication on Facebook. Moreover the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectively while gratification level is high.

The objectives of the research are to study users’ behavior and to compare of users’ satisfaction in knowledge management website of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. This research is a survey-based research which uses questionnaires as research tools. The research sampling consists of purposive sampling stratified sampling and accidental sampling of 265 lecturers students and staffs of the Faculty of Mass Communication Technology. Statistical methods used are average percentage standard deviation t-test Oneway ANOVA and LSD. The research findings show that in terms of users’ behavior most users use desktop computer at their homes during 20.01-00.00 am. Most users use the internet mainly to chat. Use of faculty’s website is rare at less than 1-3 time/week. Use of faculty’s knowledge management website is also very few. Different characteristics of the target group do not provide significant difference in satisfaction level. Demographic factors such as sex status within the faculty age education monthly income and communication devices used do not affect users’ satisfaction. This finding does not correspond with the assumption. However there are some aspects that significantly correspond with other assumptions. For example age affects satisfaction level in website design while education affects satisfaction level in data utilization.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.