The objective of the research was to develop multimedia instruction package on Optical Communication to improve cognitive skills of Thai Qualification Framework for Higher Education (TQF: HEd). The research tools consisted of the teaching documents power-point presentation the experimental set of Optical Communication and the simulation tool of fiber optic analysis. The tools were firstly observed by five experts and evaluated by 18 student sample group who registered in Optical Communication subject in Industrial Education Program of Rajamangala University of Technology Phra Nakhon. The research results showed that 1) the multimedia instruction package for Optical Communication was in a high level (X ̅=4.46S.D.=0.60) and 2) after learning students’ satisfactions were in a high level (X ̅=4.46S.D.=0.50). In conclusion the multimedia instruction package on Optical Communication to cultivate cognitive skills of TQF: HEd can be used effectively for learning and teaching on Optical Communication.

The objectives of this research is to study (1) The factor of decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program) (2) The factor that is correlated in decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program). The sample population consisted of four hundreds high school students in Bangkok. The instrument of research was a questionnaire. The Statistical Package for the Social Sciences (SPSS) for Windows computer program was applied for analyzing formulating and tabulating the data collected. The techniques of descriptive statistics used were percentage mean and standard deviation. Techniques of inferential statistics utilized were t-test one-way analysis of variance (ANOVA) in order to analyze differences between variables taken as a group. If there is a statistically significant differences found between pairs in a group Scheff?’s pair testing were deployed. Multiple Regression Analysis were applied in order to analyze the factors of decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program). If there is a statistically significant found in Multiple Regression Coefficient of Correlation under paired testing will be used to identify the correlation between factors. The results were as following: 1. The factors of student program in high school affected the decision making to study in bachelor of Mass Communication (English Program) were high school program. 2. The marketing factor of Mass Communication Technology affected to Bangkok high school students decision making to study in Bachelor of Mass Communication (English Program) is product price place promotion.

The aims of this study are (1) the adapting of women’s wear in holding inventory to a new product (2) the study of the satisfactions of women who are 25-35 years old in Bangkok about the adapted women’s wear in holding inventory. The tools for study are the questionnaires and the prototypes to accidental survey 302 women who are 25-35 years old in Bangkok and being the members from buying products of Boutique Newcity Public Co. Ltd. The fist of methods sketching of the adapted holding inventories (shirts skirts and pants) with Ruffles Godets and Transfer Printing to selection by the 5 specialists. Then adapting the top 5 selected styles. Finally surveying and analysis of the samples with percentage mean and standard deviation. The result of the study shows that most women from the sampling are single and have education in Bachelor Degree. Their occupations are in private sector with salary range between 10000 –20000 bath. Their favourite shopping place of women’s wear is department stores and buying of top 3 are pants dress and blouse. The first reason for them to buy the products is the interesting design. The overview of adapted products shows skirts are the first favourite with mean value of 3.13. Shirts are the second favourite with mean value of 3.09 and pants are the last favourite with mean value of 3.07. The conclusion of the developed women’s wear are favoured medium level.

This Study aims to 1) study the clothing purchasing behaviors via internet medium of the teenagers and 2) study the marketing strategies in the form of internet medium for teenager clothing businesses. This is only to study the purchasing behaviors via internet medium of the 400 teenagers via facebook website. The data were collected by using sets of questionnaire and the software packages were used in data analysis. According to the results of the study of the clothing purchasing behaviors via internet medium of the teenagers most of the sample groups were female at the rate of 72.8% being aged 19-21 years at the rate of 50.8% residing in the Bangkok Metropolitan Region at the rate of 47.8% studying at the bachelor’s degree at the rate of 63.8% most of whom were students at the rate of 49.3% having income in the amount of 10001-15000 Baht at the rate of 37.8% most of whom purchased casual wears at the rate of 39.7% fashion clothes at the rate of 42.8% with the brand influencing the purchase at the rate of 26.3% each piece of the clothing was in the amount of 501-1000 Baht at the rate of 23.5% purchasing 1 time per month at the rate of 47.8% purchasing 2 pieces per time at the rate of 36.2% the sample groups ordered clothing from abroad at the rate of 55.5% paying via bank account at the rate of 54% purchasing the clothing as ready for delivery at the rate of 97.5% and the factor on marketing strategies had the average score in the high level at the rate of 3.86%.

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.