The objectives of the research were to 1) study the desirable characteristics of a short course 2) study the need for short course training 3) study motivation for short course training 4) study media exposure channels about short course training in mass communication technology and 5) guidelines of short course Training development for enhancement in competitive of Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. Data were collected from 400 samples by using questionnaire. Data was analyzed by mean standard deviation (S.D.). The results showed as follows: 1) Desirable characteristics of a short course in mass communication technology found that most of them were interested in studying on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 4962.17 baht. 2) The need for short course training in mass communication technology was 20 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products 15) creative thinking to brand building 16) graphic design for storytelling 17) computer graphics design 18) photography for digital media 19) e-commerce website creation and 20) computers for the elderly. 3) Motivation for short course training in mass communication technology was at high level (=4.01) including self-motivation was at high level (=4.14) career motivation was at high level (=4.06) and social motivation was at high level (=3.79). 4) media exposure channels about short course training in mass communication technology was at middle level (=3.15) including Facebook was at a high level (=4.34) website was at a high level (=3.57) Television was at a high level (=3.56) acquaintances were at a moderate level (=3.35) radio broadcasting was at a moderate level (=2.82) and newspapers were at a moderate level (=2.82) 5) Guidelines for developing short course training to increase competitiveness found that desirable characteristics of short course training on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 5000 baht that the most of them can pay the cost 1000 bath. The public relations channels via Facebook and agency website. The short courses of the Faculty of Mass Communication Technology consisted of 14 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products.

The purpose of this research was to study level of the preliminary cost calculate for a large building in Roi Et province and to study the factors that affected on initial cost reduction of large building constructions in Roi Et province. The sample group used in this research were devisers supervisors project managers and construction contractors in Roi Et province. There were 5 projects with a total of 145 people. The instruments used in the research were a 5 level rating estimation questionnaire. Data were analyzed by using frequency percentage mean standard deviation and the hypothesis tested by using Multiple Linear Regression with (Enter Regression). The result of the research shows that An analysis of opinion on principal control of large building constructions in Roi Et province. It was found that the practice level was at the highest level. Which is arranged in order from the highest average to the lowest namely machinery cost material cost contractor cost operating cost and labor costs respectively. and The analysis of Regression Model Development for Preliminary Calculate Cost of construction works had resulted in lowering the initial cost of large building constructions in Roi Et Province of 5 factors included structural design architectural design interior design system design and exterior design. Resulting in reducing the initial cost of large building constructions in Roi Et province with statistical significance at the level of .01 level.

Carbide Insert efficiency development of this research equivalent to standard insert type : SEKN1203AFTN. For the higher operating efficiency is the machining time by the tool life increased for rough machine of face milling machine. Flank designed to have a flow slot coolant flow rate of coolant to have a incrased convenient flow as a result the surface and cutting edges less heat. The machining ability is different compared to the unslot in flank. The flank slot reduces the contact and slot which to have coolant flow and friction force milling machining. As a result the milling time was 26.31% the vibration was reduced by 35% and the workpiece surface Roughness was reduced 62.79%. As a result to development the phototype product is performance in using and cutting edge increased. It can be apply in using Cement Tungsten Carbide in sustainable industries.

The objectives of the research were; 1) to Study the level of competitive advantage and 2) the factors that its influences through the competitive advantage. The population and sample group used in this research were an executive director owner manager general manager and the chief accountant and finance of 3-5 star hotels and resorts in Phuket by using questionnaire (IOC tested) the construct validity and reliability for 89 complete questionnaire that it was responded rate 23.18. The results of this investigation were as follows: 1) An efficiency of using asset to make a profit; Impact of competitive environment was found that the negative result in significant level at (α˂0.10). 2) Customer loyalty for products and services was found that the positive influencing factors such as good corporate governance at (α˂0.01); strategic management efficiency at (α˂0.01); and Internal controls effective following COSO at (α˂0.10) respectively. 3) Reputation of the business was found that the Positive influencing factors such as Internal controls effective following COSO (α ˂ 0.01); Good corporate governance and Strategic management efficiency at (α ˂ 0.05). and 4) Value of assets that value added to business was found that the positive influencing factors as well as Strategic management efficiency; Internal controls effective following COSO respectively in statistically significant level at (α ˂ 0.01). While the technology and innovation (α˂0.05) and good corporate governance positive that made the influences beyond the positive regression in statistically significant level at (α ˂ 0.10) respectively. Keywords : Competitive Advantage; Internal Controls Effective following COSO; Strategic Management Efficiency; Impacet of Competitive Environment; Good Corporate Governance; and Technology and Innovation

The purposes of this research are to study the causal relationship model about the influence of social responsibility on corporate image and brand loyalty of bird’s nest industry and to verify the consistency of the model with empirical data. 352 samples are the consumers of bird’s nest product who live or work in Bangkok. The research tools include questionnaire Statistical Package for the Social Science for Windows Program for statistical analysis and Linear Structural Relationship Model for analyzing causal relationship model. The result shows that the model of the influence of social responsibility on corporate image and brand loyalty of bird’s nest industry is consistent with empirical data considered by the chi-square statistics = 18.86 df = 11 p–value = 0.06 GFI = 0.99 AGFI = 0.95 SRMR = 0.021 RMSEA = 0.045. All variables in the model indicate that the variance of the brand loyalty of bird’s nest industry is at 77%. The social responsibility has a positive direct influence on the brand loyalty and indirect influence on the corporate image. Moreover the corporate image directly influences the brand loyalty. The result indicates that positive social responsibility makes good corporate image and it resulted in brand loyalty.