The purpose of this study was to examine the knowledge management of local wisdom. This qualitative research was mainly conducted at Bang-Khurat Subdistrict Bangbuathong Nonthaburi. The research tools were in-depth and focus group interview. The statistical data analysis was SWOT and content analysis. The results were found as follows: 1. Community products: Bang-Khurat’s local products were commercially available including 1. traditional Khao-Chae 2. plastic basketry 3. clay artificial flowers 4.silk artificial flowers 5. genuine leather/patent leather bag products 6. magnetic mobile 7. leather bags 8. silk-lined pottery 9. organic riceberry 10. water spinach farm groups 11. OTOP Nawatwithi tourism community Khlong Ta-Chom Village moo.9 Bang-Khurat Subdistrict. 2. The SWOT analysis of Bang-Khurat products: It was revealed as following: 1. Strength: There were good leaders well-qualified staff and high-quality materials found in the local community. 2. Weakness: Most of the staff did not have enough money and lack of IT marketing and public relation knowledge. The last problem was ignorance of younger generation. 3. Opportunity: As a result of todays many more lines of businesses the community had opportunities to do E-commerce establish a small and micro community enterprise (SMCE) to earn their living increase income and build their brand. Moreover the government sectors were ready to support the community. 4. Threat: According to the community discussions their main obstacles were production marketing and technology. 3. Bang-Khurat s knowledge management: The source of knowledge came from their ancestors knowledgeable persons experts from the outside communities autonomy learning and study visit. 4. Body of knowledge’s process: The characteristics of local wisdom were both traditional and developed mostly starting from acquiring the knowledge experimenting adapting and improving the original products to the new ones. 5. Knowledge transfer: The knowledge was transmitted both formally and informally to their offspring interested neighbors students and youth in the community. 6. Knowledge management plans: They included family businesses group member training taking knowledge notes online teaching and providing some learning courses for local schools and academic institutions. 7. Knowledge management problems: According to the community discussions there were lack of continuity management and coordinators no official grouping limited scope of knowledge ignorance of younger generation and lack of inheritors.

Research on this It is a quasi-experimental research. The objectives 1) to study the current weaving patterns and techniques about product processing with the participation of communities in Nakhon Nayok and Chanthaburi 2) to extract fibers from reeds tree 3) to design weave patterns in reed fibers 4) to create new weaving patterns in reed fibers 5) to dye the reed fibers 6) to carry out weaving of fabrics according to different patterns 7) to create products from weaving patterns from reed fabrics for commercial purpose 8) to examine the performance of reed fabric and reed fiber processing products 9) to improve and develop the defect product processing in order to meet the standards and market demands. the research team began training to extract fibers from reed fibers designing on fabric product processing and reed fiber products processing with have an interview observe and create a research evaluation tool. The results were obtained for statistical and qualitative analysis and summarize the results of research. Population and sample groups used in this study were people interested in weaving The sample of 75 people was obtained by simple randomness. The study method used to collect data by constructing a satisfaction survey questionnaire The research found that people in two provinces the community of Bang Sa Kao Sub-district Laem Sing Chanthaburi and the community of Kaem Khong and Lam Bua Loi Sub-district Pak Phli Nakhon Nayok 1) can take a training weaving course from reed fibers in practice able to extract fibers from papyrus and designed more than 10 beautiful weaving patterns from reed fibers the satisfaction was at a high level. 2) the group of people was able to weave fabrics from reed fibers with the technique of using yarn from reed fibers as weft yarn and uses artificial fibers real silk and cotton as yarns will make the fabric not broken while weaving and having dense fabric with a high level of satisfaction 3) able to dye the reed fibers from natural materials such as indigo shellac jackfruit coconut shell etc. 4) can weave the fabric according to the pattern more than 15 beautifully designed weaves and 5) can be transformed into a beautiful reed fabric product such as the handbag womens bag in various forms to meet the needs of the community shoes and household appliances as well as bringing the results of product testing to develop to be even more standardized in order to develop and the branding design of the product in the future.

This research is a quasi-experimental research. The objectives 1) to study the product branding strategy branding products from the reed fiber in the market 2) to create and develop brands of reed fibers with participation of the communities of Nakhon Nayok and Chanthaburi 3) to promote the commercial reed-fiber product marketing plan with the participation of Nakhon Nayok and Chanthaburi 4) to create a website brand and marketing plan for commercial reed fabrics with participation of the communities in Nakhon Nayok and Chanthaburi 5) to assess the effectiveness of the website brand and marketing plan for commercial reed fabric products with participation of Nakhon Nayok and Chanthaburi 6) to try out the website brand and marketing plans for commercial reed fabrics with the participation of the communities of Nakhon Nayok and Chanthaburi 7) to create a website manual brand and commercial reed product marketing plan with participation of Nakhon Nayok and Chanthaburi. Population and sample groups used in this study were people interested in weaving The sample of 75 people was obtained by Purposive sampling. The study method used to collect data by constructing a satisfaction survey questionnaire Starting from cloth weaving a from reed fibers with processed into products that focus on the needs of the market from more than 15 reed fabrics woven and there are more than 15 various types of bags the products have been developed to meet the needs of people in Bang Sa Kao community Laem Sing Chanthaburi and the Kaem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok with the branding designs from standardized products to be effective and suitable for people in both community in the future. The research found the people in two provinces 1) can adopt the products that are developed to meet the standards and market demands and prepare to develop branding in the next occasion from Bang Sa Kao Laem Sing Chanthaburi and Khem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok 2) community can create a wide variety of beautiful bag products with training and developing in order to make products derived from reed fiber to be beautiful and meet the standards and market demands and being able to make a brand 3) the research team and villagers have taken part in marketing promotion by designing marketing plan and putting advertisements on the website for the promotion of products from reed fiber distribution and contact with the community’s products Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok. There are both languages for public relations; Thai and English that can be use more information on the website at any time that will be able to make a group of entrepreneurs or people interested in the product. To contact via website and phone contact with ease to inquire information of products from reed fibers quickly and easily 4) web site for promoting products from reed fiber distribution and contact with the community creating products reed fibers at Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok 5) There is a manual for using the marketing planning website advertising distribution the satisfaction of the training of the people in both communities was at a high level because it can be used for the real purposes.

The objectives of this research were to 1) study patterns and patternsmaking of Hmong tribal top 2) design and develop Hmong tribal top 3) investigate satisfaction towards Hmong tribal top. The sample used in this study were 378 Hmong villagers residing in Mae Chaem District Samoeng District and Ganlayani District. Satisfaction questionnaires towards Hmong tribal top designs and 2 Hmong tribal top prototype developments were used as tool for the consumersatisfaction data collecting. The descriptive used for statistical analysis in the studywere the frequency percentage arithmetic mean and standard deviation. The research findings were as follows; (1) Most of the respondents were married ageing between 26 to 30 years old. They were mainly self-agricultural activities owner having monthly income lower than10000 baht with educational background lower than bachelor degree. The study revealed that majority of male respondents 97.88 % were capable to make Hmong tribal cloth. In contrast majority of female respondent 89.42 % were knowledgeable in Hmong apparel making. Predominantly the respondents largely wore Hmong apparel privately tailored by family member 75.13 % in male respondents and 79.89 in female respondents. Unanimously most of male and female respondents satisfied by the Hmong tribal top prototype 88.89 in male and 81.48 in female because of its ease of movement in all positions. Most of respondents were content in design and Hmong tribal top prototype. Male respondents preferred Hmong male tribal top No.1 to No.2 with average 4.31 and 4.25 respectively. Overall the satisfaction of both designs was in high level. Meanwhile female respondents were satisfied by female top prototype No.1 than prototype No.2 with average at 4.35 and 4.27.

Printing Design Reflects of Identity Wisdom Pha Jok Tai-Yuan Weaving for Toward Value Added on Tourism Products that reflects the identity of the wisdom of the capital provinces and to design a product from the souvenir provinces to add value to the travel groups with a trademark of the broad trade a trademark of the brown trade an application of the transmitters of the transmitters Data analysis uses descriptive data analysis in combination with statistical data to analyze pattern data and use the data obtained to develop patterns that reflect the identity of Pha Jok Tai-Yuan Ratchaburi together with the survey of satisfaction of the sample consisting of entrepreneurs. design of fashion and fabric motifs. The number of five people includes consumers and tourists in the Kubua community at Wat Kholong Suwankhiri. Ratchaburi City (100 people) with printed patterns and souvenirs developed to increase the value of tourist goods The study found that the Pha Jok Tai-Yuan pattern in Ratchaburi province has unique patterns that can be divided into two groups: the main pattern and the assembly pattern. The two groups are applied to the design of the modern but unique pattern of the Pha Jok Tai-Yuan pattern in Ratchaburi province. The souvenir product from the sample satisfaction survey found that the samples were satisfied with the development of prints and product patterns. The development of patterns can reflect the identity of the pattern is average overall satisfaction 𝑿̅ = 4.28 . To promote the tourism of the community and the development of local products to inherit the wisdom of local products to be produced as souvenir products to help the community earn more revenue from selling products.