This research aims to study causal factors affecting the performance of the Thai fruit wholesaling. The objectives were to 1) study the level of focus on entrepreneurial orientation value creation service innovation and business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province 2) to create and test the structural equation model of the entrepreneurial orientation value creation service innovation and business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province 3) to study the direct effect and indirect effect of entrepreneurial orientation value creation and service innovation influencing the business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province. The sample group used in this research consisted of 600 Thai fruit wholesalers in Talaad Thai Khlong Nueng Subdistrict Khlong Luang District Pathum Thani Province. The instrument used for the data collection was a questionnaire using accidental sampling. Descriptive statistics such as frequency percentage mean standard deviation and inferential statistics such as correlation coefficient (r) and structural equation model (SEM) were used to evaluate the data. The research results revealed that the elements of the entrepreneurial orientation factors value creation service innovation and business performance were on average at the highest level. When testing the relationship between every element in the entrepreneurial orientation factor value creation service innovation and the business performance were found to have a statistically significant relationship. In the analysis of the structural equation model (SEM) it was found that service innovation was directly influenced by entrepreneurial orientation with a statistical significance of 0.01 with a coefficient of 0.877 and 77 percent of causal variables were predicted. The business performance was directly influenced by an entrepreneurial orientation value creation and service innovation with 0.92 -0.49 and 0.49 respectively indirectly influenced by entrepreneurial orientation with -0.064. The highest total effect on entrepreneurial orientation was 0.880. The entrepreneurial orientation and service innovation had a significant impact on business performance at 0.01 and had predictive coefficients of 78% and 85% respectively.

The purposes of this research were 1 ) to study the consumer demographic characteristics of creative identity cafes. 2) To study the level of factors affecting the marketing concept of creative identity cafe business service. And 3) to analyze the components of the marketing concept of the creative identity cafe business service. The sample group used in the research was a group of 4 1 0 consumers who used to use the services of creative identity cafes. This is a quantitative and qualitative research collecting data by using questionnaires and semi- structured in- depth interviews. The statistics used in data analysis were frequency percentage mean standard deviation factor analysis and content analysis. The results showed that: 1 ) the demographic characteristics of consumers of creative identity cafes found that most of the consumers who used the service were female aged between 2 0 - 2 9 years old with bachelors degree as a student with an average monthly income of about 10000 baht per month living in a family with about 3-4 people and living in a detached house. 2) Factors affecting the service marketing concept of the creative identity cafe business it was found that all 70 variables had an overall average between 3.84-4.42 indicating that consumers were focusing on this aspect at a high level. The highest variable affecting the service marketing concept of the creative identity café business was variable 67 which was the creative identity café business that was cleaned regularly followed by variable 40 found that the employees were enthusiastic to serve. The least important variable among consumers was the 8th variable which was the food and beverages variable that indicated nutritional value and 3) the components of the marketing concept of the service business of the creative identity cafe business consist of 5 components as follows: 1) Sanitary 2) Spot ( the point that is easily accessible) 3) Perceived Value 4) Aesthetic 5) Marketing. And from the results obtained from the quantitative analysis and the results of the semistructured in- depth interviews in the qualitative research the researcher has developed a marketing concept in the service of the creative identity cafe business. Its called SSPAM Model. To provide customers with services from products that are meticulously crafted and beautiful with safety and hygiene standards that are worth more than the price paid including services with convenience speed and easy access.

Aluminium alloys was used in the automotive parts industry increased for compensate steel parts material due to its lightweight and good surface. Since aluminium alloys are there relatively low mechanical properties although they can be deformed easily but the major limitation is their low formability. Especially the less bending radius which is often bending surface damaged easily. In the present work five-difference ratio of sheet thickness and bending radius for study to the bendability of cold rolled aluminum alloys AA6016 at low bending radius. The bending test by Air-bending method according to ISO 7438: 2010. To compare the results every 15 degrees. The mechanical behaviour surface roughness microstructure and damage evolution in the fillet region were analysed by experimental research. The experiment clearly showed that the Spring-back angle and bendability tend to decrease as the bending angle and material thickness increase. Due to the high tensile stress on the bending surface it effected to the surface roughness increases rapidly and led to the damage on the specimen bending surface. The initial cracks occur on the middle of the outer surface curvature and propagation in the shear plane pattern to the middle of the sheet thickness along the grain boundary. This is the consequence of plastic deformation by bending test.

Research subject Service marketing mix used to analyze restaurant business opportunities To support Chinese tourists the case study of Sathon Silom District has the objective to 1) study the service marketing mix used to analyze business opportunities in restaurants pubs and restaurants 2) to study business strategies in accordance with Chinese tourists behavior And 3) as a way to expand business opportunities For the Chinese tourists in the Sathorn Silom survey methods and data collection consists of surveying the area Uninterrupted observation And in-depth interviews Use the interview form And semi-structured questionnaires By the group of data providers which are Restaurant Pub and Restaurant Operator Chinese tourists Traders in the Sathorn Silom area specify specific selection criteria quality control data analysis triangulation. (Triangulation) inductive data analysis The research found that Service marketing mix that operators use to analyze business opportunities. Ordered by priority including 1) the service personnel 2) the service process 3) the physical characteristics of the store 4) the promotion of the market 5) the price 6) the distribution location and 7) the products for the business strategy. The research found that Most entrepreneurs use proactive strategies. Focusing on marketing promotion Especially public relations And advice from the tour guide With the operator offering a discount Sales promotion to tour leaders In order to bring relations for Chinese tourists to use the restaurant. Most entrepreneurs want government agencies Especially the Tourism Authority of Thailand (TAT) has relaxed regulations on entertainment. landmark To open more opportunities for tourism

Research on the development of home decoration products from woven fabric with origami technique. Sewing and Craft Community Enterprise Group Khao Kaew Srisomboon District Thung Saliam Sukhothai Province. The objectivity of this project is to study the pattern design and the Development of home decoration products from woven fabric with the origami technique also to propagate product development technology in various forms for interested persons or trader of the textile type in Sukhothai Province Then we did a satisfaction survey for the satisfaction level from 30 persons of the target group The collected data were analyzed using frequency percentage and mean with the following analysis results. Satisfaction towards the propagating product development technology to the development of home decoration products from woven fabric with origami technique. Sewing and Craft Community Enterprise Group Khao Kaew Srisomboon District Thung Saliam Sukhothai Province. The average score of 4.80 which is at the highest level In terms of content most respondents were satisfied with the appropriateness of the training time. The average score of 4.86 which is at the highest level For the lecturer the majority of respondents were satisfied with their ability to impart of knowledge. The average score of 4.89 which is at the highest level For facilities was found that most of the respondents were satisfied with media/training materials are up to date and ready for use