The objective of this research was to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involved product price place promotion physical evidence people and process. The research instrument was questionnaire. The 400 subjects were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market was in a good level wheeas the quality of promotion was a neutral level in every area except for the additional events which were in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. Convenience is the reason why the respondents wanted to visit such place. The majority of the respondents had used cars to the floating market and they were also accompanied by their family : Parents children siblings and relatives. The visit frequency was twice to three times. The tourists spent 2-3 hour travel per visit. Tourists expenditure was 501-700 baht. The activity was to have meat dish and sweet food.

This research aimed to study the marketing of handicrafts from sugar palm fiber and the strategies to enhance compatible marketing and study sugar palm fiber products market and analyze the competition to increase the potential in the handicraft market competition. The methodology used was qualitative research using identified sampling by interviewing the group leaders and the members of local community enterprises who produce handicrafts from sugar palm fiber in four areas in Amphur Sathing-Pha Songkhla Province. The result revealed that there were two kinds of products from sugar palm fiber: weaved and wickerwork and using the products as decorating items to create various style of handicrafts. The marketing of the products composed of selling in festivals made to order and consignment. The main compatible advantages were costing strategies differentiating and Niche or Focus strategy. The palm fiber entrepreneur has high opportunity to succeed due to the increasing potential competition ability. Further more promotion and OTOP products development can make value added to entrepreneurs for sustainability in competition.

The purposes of this research were 1) to study the purchasing behavior of readyto- drink coconut juice. 2) To study the marketing factors of ready-to-drink coconut juice of consumers. 3) To study the relationship between personal factors and behavior in purchasing ready-to-drink coconut juice and 4) to study the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice. This was a quantitative research using questionnaires as a tool to collect data from a sample of 400 people without gender who are 20 years of age or older and live in Bangkok. The statistics used in the data analysis consisted of percentage mean standard deviation and correlation was determined by chi-square statistical test. The results showed that 1) most consumers behaviors had a reason to choose ready-to-drink coconut juice as a healthy drink with a purchase frequency of 1-2 times per week. The amount of purchase per time is at 1 bottle / box / bag which the purchase cost per time is 51- 100 baht and most of them choose to buy products from convenience stores. 2) The overall marketing factors in purchasing ready-to-drink coconut juice of the sample group were at the highest level. When considering the factors by aspect they were found that almost all aspects had the highest level of opinion in terms of price products and distribution channels respectively. Except for marketing promotion it was found that the sample group had a high level of opinion. 3) The relationship between personal factors and behavior in purchasing ready-to-drink coconut juice found that gender was related to the purchase frequency and the cost of each purchase. The education level was related to the reason for the purchase purchase frequency and cost of each purchase. Age occupation and average monthly income were related to all aspects of purchasing behavior which were the reason for purchase frequency of purchase location of purchase quantity of each purchase and cost of each purchase were found to be (P ≤ 0.01) and 4) the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice found that the overall marketing factors were related to behavior in all aspects which were the reason for purchasing purchase frequency purchase location quantity of each purchase and each purchase cost were found to be statistically (P ≤ 0.05)

This research is intended to be used as a guideline for the study of decision making in choosing a skin aesthetic clinic. The study was conducted from a sample of 400 randomized sets. The instruments used were questionnaires. The data consisted of demographic characteristics including 26.8% males and 73.2% females 53.0% aged between 20-30 years 60.0% bachelors degree holders 37.3% an employee of a private company and 33.5% average monthly income of 20001 - 30000 baht. The results showed that the service marketing mix factors (7Ps) of skin aesthetic clinics including product or service price people or staff physical evidence and processes of service provision positively influent the decision to choose a skin aesthetic clinic. The results showed that the overall decision-making factors in choosing a skin aesthetic clinic service were averaged at 3.85 percent a high level. The highest aspect was the search for information followed by the problem awareness decision making and alternative assessment respectively.

Development of handicraft products from vetiver leaves have a purpose 1) to study the original products of manufacturers of vetiver handicraft products Huai Khayeng Subdistrict Thong Pha Phum District Kanchanaburi Province 2) to study the development process of vetiver leaf products to be beautiful and suitable for the needs of the market by the cooperation of the people in the vetiver grass product group Huai Khayeng Subdistrict Thong Pha Phum District Kanchanaburi Province to be a model for creating and processing vetiver products Mixing other plant fibers to build a stronger community the sample group consisted of people in Huai Khayeng sub-district. Thong Pha Phum District Kanchanaburi Province 155 people were randomly sampled from Krejcie & Morgans ready-made tables. Inquire to obtain the needs of consumers and meet the needs of the market. then evaluate the product model by village sages who participated in the processing of community products 3 people 3 design experts to assess the suitability of the model in the application of the product. Then the prototype has been created. Evaluate the level of consumer opinion towards handicraft products from vetiver leaves water hyacinth leaves locally grown plants and vetiver fibers. to get modern beautiful products Can be clearly designed to conduct research as a qualitative and quantitative research in parallel using questionnaires and interviews. satisfaction assessment form as a research tool to collect information considering suitability from experts and satisfaction from the audience. The data were analyzed using mean percentage and standard deviation (SD). The results of the research were as follows: 1) Community people and community leaders have opinions on the old products that are not up to date and that there is a need for vetiver fiber products. hyacinth fiber blender fibers to be developed into products made from vetiver leaves the most followed by womens bags and hats and so on respectively. 2) The results of the analysis of the design process and product development process different product forms that has been designed and developed by using the production methods such as knitting wrapping weaving twisting and binding there is no vetiver fiber weaving method yet. There is only the weaving of Karen cotton. that makes it suitable for use suitable for materials and production methods. It is beautiful and unique pattern at a high level and the results of the analysis of the level of public opinion in the community towards handicraft products made from vetiver leaves and blended with other fibers were appropriate. The physical utility is appropriate. User were satisfied at a high level followed by the beauty of shape and details can express modern. have suggestions want products that are up-to-date different from locally available products and need experts speakers come to train and fund to create sustainable products. can build a career Continuously generate income for the community forever.