This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.

The objectives of this research were to study decision to select service and need of marketing mix factor of Koun Indy Restaurant ‘s customers. The sample used in this study was consumers who used their services of Koun Indy Restaurant both branches 1) Muang Thong Thani Branch 2) Samsen Branch. The sample selection methods by stratified random sampling of 217 people. Found that in this group. The consumer division Muang Thong Thani Branch share of 39 percentages. And Samsen Branch share of 61 percentages. The instrument used for data collection is a multiple choice questionnaire and likert scale questionnaire. Data was collected during the month of January 2558 from monday to sunday from 11.00 to 20.00. The data were analyzed using Descriptive statistics of frequency percentage points on average and standard deviation It was found that most of the sample group were female age from 21 – 30 years working in private companies living in condominium and the duration of the trip to the store was 30 -60 minutes. The decision to use the services friends are individuals who have contributed to the decision to use most services. The date for the service is uncertain. by using the service during 16:31 to 19:30. This was a period of 2-3 people about 1-2 times a month. And popular Koun Indy Restaurant review in a tight exocrine occasion. The marketing mix factors that influence the decision to use the service of Koun Indy Restaurant found of consumers are demanding the marketing mix. The level of demand in all aspects including product price place and marketing promotion.

This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method an in-depth interview and non-participant observational technique were used for data collection. The sample group composed of nine participants varied in terms of emotional quotient the ability to adapt and recovery after encountering with critical incidents. Professional in three careers an inquiry official psychologist and marketer interviewed the sample group for an in-depth of consumer insight for security equipment. After that the sample group was interviewed again by the researcher. Findings showed that the interviewing technique of the inquiry official was getting to the point quickly giving pressure and making the interviewee fear by using previous criminal cases. While the interviewing technique of the psychologist was being friendly with the interviewee using assumption that might happen and avoided asking the interviewee’s direct experience the marketer’s interviewing technique was paying more attention on the interviewee’s lifestyle and real-life experience. The research also found that the process to reach an in-depth of the consumer insight began with preparing for the interview introducing the interviewer and building a relationship with the interviewee asking questions investigating the problems before verifying information and planning to solve problems or find the opportunity to sale products. The interview should use friendly language suitable for the interviewee building a relaxing atmosphere and giving an opportunity for the interviewee to express his/her opinion.

The purposes of this research are to examine the students’ Awareness and Behavior on Mobile Phone Hazardous Waste Management (ABMPWM) comparative studies of dependent variables among the levels of independent variables and their Corresponding correlation’s between their exposure to information and ABMPWM and to yield the appropriate means for managing mobile phone waste. The survey research using self-administered questionnaires was conducted on 450 random samples from 264027 students with study standing at junior and senior high school in Bangkok. The analytical statistical methods used were percentage mode mean S.D.(Standard Deviation) T-Test F-Test One-way ANOVA Analysis Correlation Analysis and Regression Analysis & Prediction Model. The level of the Awareness on Mobile Phone Hazardous Waste Management index (AMPHWM index) was high. The AMPHWM index of men was higher than women and significance difference (p<.05). The group of 13-14 years of age had AMPHWM index at the highest level. The samples of junior high school students had higher AMPHWM index than the group of senior high school students. The group of students who bought the mobile phone themselves had higher AMPHWM index than the others. The group of students belonging the mobile phone with 15000 baht had higher AMPHWM index than the low price. The group of students paying service charge monthly about 301-500 had higher AMPHWM index than the group paying more or less. The group of exposure to information had higher AMPHWM than no exposure to information group. Most of students received information from T.V.. The Awareness on Management of Mobile Phone Waste of the group of exposure to information and the group did not expose to information had correlation to the Behavior on Management of Mobile Phone Waste. The level of the Behavior on Mobile Phone Hazardous Waste Management index (BMPHWM index ) was average. The BMPHWM index of men was higher than women. The group of 13-14 years of age had higher than the others. The samples of junior high school students had higher BMPHWM index than the group of senior high school students. The group of students who bought the mobile phone themselves had higher BMPHWM index than the others. The group of students belonging the mobile phone with more 8001-15000 baht had higher BMPHWM index than the lower and higher price. The group of students paying service charge monthly about 301-500 had higher BMPHWM than the group paying more or less. The group of exposure to information had higher BMPHWM index than no exposure to information group. The group of students received information from internet or electric media had higher BMPHWM index than the group students who received the information from the others.

The research of “The attitude and the imitation behavior to the music for life of Ramkhamhaeng University students Huamark Campus” there is purpose to 1) to study the attitudes with music for life of Ramkhamhaeng University students Huamark Campus 2) to study the imitation behavior to the music for life of Ramkhamhaeng University students Huamark Campus 3) to study the relationship between attitudes and behavior to imitate toward the music for life of Ramkhamhaeng University students Huamark Campus. The representative sample is 400 students of Ramkhamhaeng University Huamark Campus who are the students in 2nd semester of academic year 2554. By used the questionnaire to collect data which have tests the reliably of the whole instrument for coefficient alpha along the concept of Cronabach’s Alpha Coefficient. The majority of the representative sample has the attitude towards the music for life in the expression of the artist’s most exotic. And there is the behavior to imitation the music for life in the way to imitate of idea and belief the most patriots and the attitude towards music for the students’ life there is relation to imitate the behavior of students in the same direction in the medium level.