จำนวน Repository ( 232 )
การสื่อสารการตลาดแบบครบวงจรที่มีความสัมพันธ์ต่อภาพลักษณ์ของสโมสรแอร์ฟอร์ซ
The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs (2) to study aspect of fans to Air Force Club’s image (3) to compare demographic characteristics with Air Force Club’s image and to study correlation of IMC of Air Force Club’s image with Air Force Club’s image. The data were collected by using questionnaire sampling from 400 members who were fans of Air Force Club. Data analysis employed frequency percentage arithmetic mean () and standard deviation (S.D.) statistics used for hypothesis testing include t-test one-way analysis of variance and Pearson Product Moment Correlation Coefficient. The study presented the following results:Demographic Fans’Air Force Club were males (78.50%) ages between 25-34 (42.00%) government/stage enterprises occupation (42.75%) average monthly income between 20001-30000 baht (33.00%) marital status (48.30%) and lower than bachelor degree (82.50%) Demographic Air Force Club Fans from the middle class get news updates about the league from IMC social media television broadcast and radio reports. The fans are generally concerned about the league’s game results club’s news and information league’s schedule and result of drawing lots. Demographic Air Force Club Fans play a big role in bringing the image of Air Force Club in high level. The hypothesis testing showed that different occupation average monthly income and marital status of fans’ Air Force Clubhad statistically significant differences at the level of .05 on Air Force Club’s image. On the contrary difference in gender age education had no statistical significance for their Air Force Club’s image. The IMC of Air Force Club showed correlation with Air Force Club’s imageatstatistical significance .05that was three channelsincluding television broadcastingmedia radio broadcasting media and printed media.
ปัจจัยที่ส่งผลต่อเจตคติต่อการทำงานในโรงงานอุตสาหกรรมเสื้อผ้าของนักศึกษา คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research aims to study the factors affecting the attitude of students in faculty of home economics technology towards work in factory of garment industry. Contain factor of personal characteristics of students the family background of students and the learning environment of students. Population is divisions of fashion merchandising technology and fashion clothing & textile design class 1-4 of Year 2555 total 210 people. Tool used was the questionnaire. Statistics used were percentage mean standard deviation correlation coefficient of Pearson and multiple regression analysis. The results showed factors affecting attitude towards work in factory of garment industry of students in faculty of home economics technology statistically significant at the .01 level has 3 factors. Sort by factors affecting most to the least 1) learning environment of students 2) Number of subjects for textile cutting and sewing learned ever 3) Personal characteristics of students and could explain the variability of attitude towards work in factory of garment industry at 77.1 percent of this population.
การออกแบบและพัฒนาเสื้อผ้าจากผ้าทอพื้นเมืองไทยทรงดำ อำเภอเขาย้อย จังหวัดเพชรบุรี
The research purposes were design and develop the style of hand-woven fabric with Thai Song Dam style at Khaoyoi District in Phetchaburi Province. It can promote the new design by native woven fabric. There were 3 study issues in this research such as the characteristic of Thai Song Dam native woven Khaoyoi District Phetchaburi Province the attitudes of sample group towards to Thai Song Dam native woven and the requirements for pattern styles of Thai Song Dam native woven clothes. Research tool was a questionnaire what it measured the attitudes and the requirements in the pattern styles of Thai Song Dam native woven clothes. The sampling group was female about 25 -30 years old. The selected sample was female in 25-30 aged. They moderate chosen the native woven fabric for their lifestyle. In addition utilization of native woven was not only developing their personality but it also conserve the nation heritage for keeping the native woven to the next generation. The casual wears were an appropriated style for this research.The design refer to 2014 fashion trend what it used the basis structure and using the quilting style combined with Sinhs tangmo pattern (Laos skirt fabric). The results can make the modern style corresponding to the target group. The main colors were black and blue what it the main color of Sinhs tangmo pattern. Moreover the quilting technique made the opening area and the different view from the other hand-woven clothes. For the results it can apply to design and develop the other native woven fabric style in the future.
ศึกษากระบวนการและรูปแบบของเสื่อกกเพื่อพัฒนาสู่การออกแบบเฟอร์นิเจอร์แนวคิลปะไทยร่วมสมัย
The study the process and the format form of this reed Reed aims to develop products to furniture design in line with the contemporary art Thailand. The study experimental research. Study of processes and Style woven reed Chantaboon. Chanthaburi. Which has a long history. Caused by from direct experience. With features Kok locally grown and therefore environmental factors that contribute to the wisdom. Local culture and the development until the present. Reed led the development of the furniture The research design of this furniture furniture design with a difference. The concept is inspired by the shape. Have been inspired by a lotus petal pattern of Thailand which is a art that reflects the uniqueness of Thailand. The heirloom since ancient .Artists have been inspired and influenced by the natural form of the lotus pattern Thailand. Shapes express feelings the warmth of lines that are curved gently to the beginning of the design classified into three model with a different front where and functional model 1 is the chair and a half sitting half. sleep model 2 is a single chair and model 3 is a table of the available display model that has been most satisfactory. A model that supports the arts and culture of Thailand which shaped the development of the modern era to into the present. In the core of the design model 1 half sitting half reclining chair is a form that is suitable for reed Chantaboon development in furniture design most With the properties of the reed for the bed coverings. This feature is be used to modify the design to accommodate the bed adapted to the surface waves. A smooth curve which can help to massage the back of the sleep to relax and sleep well. Combined with the properties of the reed. It is promoting of Use most benefit.
การออกแบบเนื้อหาบทเรียนและการสร้างสื่อการสอนเกี่ยวกับประชาคมเศรษฐกิจอาเซียน สำหรับวิชาการเขียนภาษาอังกฤษ
The purposes of this research were to design contents build both document-based and electronic-based teaching materials and find out the students’ satisfaction towards the use of ASEAN Economic Community related lessons for English writing courses. The sample group consisted of two 30-student sections of totally 60 third-year undergraduate students majoring in English for International Communication faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. After they had tried using the lessons did the document-based exercises answered the first questionnaire tried the electronic-based exercises and answered the second questionnaire their data were analyzed and revealed as follows. 1. The analysis of the first questionnaire revealed that the students’ average satisfaction towards the English writing content lessons was in the highly middle level with 3.15 out of 5 points or 63 per cent. 2. The analysis of the first questionnaire also revealed that the students’ average satisfaction towards the English writing document-based exercises was again in the highly middle level with 3.38 out of 5 points or 67.67 per cent. 3. The analysis of the second questionnaire revealed that the students’ average satisfaction towards the English writing electronic-based exercises was in the high level with 3.65 out of 5 points or 72.98 per cent. In comparison there was a difference of 0.27 points or 5.31 per cent between the students’ satisfaction towards the electronic-based exercises and that towards the document-based exercises implying that the students preferred the electronic-based exercises to the document-based exercises.