This research aims to 1) study current conditions trends in change management transformational leadership and service innovation in the future for hotel business survival in Southern Andaman provinces and 2) present survival model of hotel business in Southern Andaman provinces. The research methodology used in the study was Qualitative research by using the Delphi technique with 19 experts and added with quantitative research which the sample was 400 Thai consumers. The research results revealed that the current conditions of the hotel business in Southern Andaman provinces in the past most of the consumers were foreigners but from the effects of the epidemic causing change in consumer behavior. At present and in the future there will be more Thai consumers. Therefore business owners need to plan to support on Thai tourists by focus on natural attractions and increase in safety measures from the epidemic. Transformational leadership would focus on inspiration motivation. Service innovation in the future would focus on marketing innovation and reduce exposure. Survival model of hotel business in Southern Andaman provinces consist of 1) competitiveness 2) adaptability and 3) efficiency. Survival model of hotel business in Southern Andaman provinces checked by index of congruence (IOC) by 5 experts and found that index of congruence was greater than 0.50.

The purposes of this research were 1 ) to study the consumption behavior of local food in Koh Samui. 2 ) To study the levels of factors affecting the intention of local food consumption. 3) To compare personal factors to the intention of local food consumption and 4 ) To find out the correlation between local food consumption factors and the consumption intention. This study was conducted by mixed methods research.The sample consisted of a total of 400 Thai consumers who used to eat local food in Koh Samui and were selected by accidental sampling method. The results showed that 1) the consumption behavior of local food was mostly eaten alone. The top 3 local savory dishes in Koh Samui that the consumer used to eat were as follows: Moo Ko Yum Sarai Kor and Wai Kua. The sweet dishes were Kalamae Khanom Ko and Tho Won. The types of fruit were Lukfai Ka Luk Tho and Luk Kee Kwang. Popularly dined in Koh Samui at famous restaurants. Eat local food because of its unique taste. Family or relatives were influential in choosing the type of food. Local food was usually eaten at lunch and purchasing ingredients from the local community to prepare local dishes. 2) Factors affecting the Intention in term of food identity food quality attitude and convenience of finding local food were found to affect the intention to consume local food at the highest level. 3) Personal factors in terms of age average monthly income whether they were Koh Samui residents or not and whether they had different accommodation in Koh Samui were found to have a difference in their intention to consume local food at the statistically significant level of .05 and 4) factors of food unique food quality attitude and convenience of finding local food to eat were found to have correlation with the intention to consume local food in all variables by statistically significant at the .05 level.

The objectives of this research were to 1) study attitudes and consumption behavior of clean food for health 2) compare personal factors with consumption behavior 3) compare personal factors with consumption attitudes and 4) study attitudes affecting consumption behavior. The sample group was the population of Bangkok Province. Used in the study: 740 people. The questionnaire was used as a research tool. The data were analyzed by frequency percentage mean standard deviation. T-value test Analysis of one-way ANOVA and multiple regression analysis. The research results were found that: attitudes towards the consumption of clean food for health during the Covid-19 epidemic situation was at a high level. Clean food for health consumption behavior during the Covid-19 epidemic situation was at a high level.Individual factors including gender education and status had different attitudes towards healthy food consumption. During the Covid-19 epidemic situation the difference was statistically significant at the .05 level Individual factors including gender education income occupation and status had different healthy clean food consumption behaviors during the Covid-19 epidemic with statistical significance at the .05 level. Attitudes had a statistically significant effect on healthy food consumption during the Covid-19 epidemic at .05 level.

Thailand is a country where passenger cars up to 7 people the specified cylinder capacity does not exceed 1500 CC. Most used in Bangkok which is a popular vehicle. Therefore this type of vehicle was chosen to collect data to study behavior and create a driving cycle the selection of the data collection route includes: Ratchadaphisek Road - Rama IV Road Phaholyothin Road and Rama III Road - Narathiwat Road etc. Which the road is in the business district which has a heavy traffic volume. At present there is an epidemic of Covid-19 the government therefore has measures to lockdown. It affects the traffic conditions greatly compared to the normal situation. Therefore data collection was performed on-board measurement. and grouping the time series clustering. In the part of the equipment used to store data including : KYOWA Model EDX-200A It is a highly accurate data storage device. by connecting to Global Positioning System: GPS sensor and connect to notebook The results of the data collection to create a driving cycle of 3 routes in the morning and evening (Peak time).It was found that most of the speed patterns used to create driving cycles were low speed patterns. The frequency of the speed range is close to the real driving and the speed range is in the range of 0-10 km/h. Which show that the traffic conditions on 3 routes are very dense. but driving in some parts can use speed and have the following movement patterns including : acceleration decelerationconstant speed stationary. Each route has different values.

This independent research Intended to 1) Study of demographic characteristics that effect to make to order online food inner Bangkok metropolitan 2) Factors of 4Cs Marketing Mix that effect to make to order online food inner bangkok metropolitan Using 400 questionnaires This research studied the majority of my respondents who were female and female partners between 31-40 years of age education bachelors degree occupation employee or official / state enterprise monthly income 10001 - 15000 baht living in a dormitory / condo food-based category. The most popular order is Holy Basil Fried Rice. There is a frequency to buy at 1 box the price less than 50 baht per time. Most of them are popular to buy during the period (11.31 - 15.00) from the statistical significance test. -test at a 95% confidence level the results of the study revealed that indirect characteristics of education occupation income and housing characteristics influence food type over time and purchase price marketing mix. Both the needs of the service provider the payer department the convenience the media communication and the media journey have an effect on the quantity type of food and the lead time. The payers a la carte meals are popular for their convenience with on-time delivery services for reasonable prices quality and food needs New fresh clean hygienic respectively