: This research aimed to 1) study the reading behaviors of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon 2) study factors affecting the reading of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon 3) seek ways to promote reading behaviors of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon. To answer the research questions a mixed method was used. For quantitative data the questionnaire approved by the experts was used. The data collected from 210 students of 1st to 4th year by the questionnaire were statistically analyzed by computer for frequency percentage mean and standard deviation. For qualitative data the in-depth individual interviews of ten sampling students and a focus group discussion of six students were conducted. The findings were as follows: 1) the students’ reading behaviors were at a high level. Regarding each aspect it was found that they read from the Internet sources at a high level; 2) the overall reading promoting factors were at a high level. Considering each aspect it was revealed that the design of reading promoting activities was at the highest level. The quality of the reading materials was at a high level; and 3) regarding the reading promoting activities role play was at the highest level. The other two respective activities were the use of quality reading materials from the Internet and a variety of reading activities that enable students’ rotation to participate in all activities. The qualitative research findings indicated that to serve the Thai language reading curriculum the students needed a variety of substantial activities in which they could fully participate and they could perform role play based on plays. Regarding the quality of the materials there should be a variety of the current Internet sources and the contents must be relevant to the curriculum to ensure students’ learning and reading achievement.

The research aims to 1) promote historic and cultural tourism at royal temples in Ayutthaya province; and to 2) identify ways of promoting cultural tourism sustainably. The research methodology is mixed-method. The quantitative data was collected from approximately 400 Thai tourists by means of questionnaires. The qualitative data was collected by means of interviews with 8 tourism stakeholders in Ayutthaya province. Data were analyzed to identify the frequency percentage mean (x̅) and standard deviation (S.D.) using SPSS. The research found that Thai tourists and tourism stakeholders support measures to develop Royal temples in Ayutthaya including: 1)Wat Phra Sri San Phet; 2) Wat Panan Cheng Worawiharn; 3) Wat Na Phra Maen; 4) Wat Kasattra Thirat; and 5) Wat Phrom Niwat. In order to develop this royal temples there should be co-operation between locals and the private sector to promote sustainable tourism and to preserve the beautiful heritage sites as world heritage sites. The private sector and locals should support sustainable tourism activities and Thai culture to attract tourists who can encourage socio-economic development. In addition tourism facilities should be developed such as tourism landscapes parking areas tourism information public toilets and facilities for the elderly and disabled. Tourism policy should be supported through co-operation between locals and tourism stakeholders. Tourism management authorities and locals should support activities to preserve culture in order to attract more tourists and increase tourism revenue.

This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.

This research is a qualitative research. The objective is to study and analyze information about The pattern of Pha Sin Tin Jok (Traditionally Sarong )Thai Yuan Saraburi cloth including the changes and the existence of the Thakok Thai Sarong Saraburi in the present (2017 - 2018). Using the concept of social and cultural change and the theory of globalization concepts for analysis. Research area is Mueang District and Sao Hai District Saraburi. The research population is Weaving sarongs Sarong user and local sages. Analytical study issues are Clothing culture in Thailand Saraburi Promotion from the government Pha Sin Tin Jok (Traditionally) Sarong Thai Yuan Saraburi style and pattern weavers and wisdom transfer. The research results are Saraburi is a province where Thai Yuan people from Chiang Saen Chiang Rai province Settled in the reign of King Rama I of Rattanakosin Due to war and have inherited the lineage until now. In Sao Hai District Saraburi is the district where most Thai people live and has a unique Lanna cultural foundation Whether language lifestyle food and beliefs In the folk textile Has a unique pattern that has been passed down for over 200 years. Clothing culture in Thailand Saraburi There is also a conservative costume. Especially on special occasions The pattern of Pha Sin Tin Jok (Traditionally Sarong )Thai Yuan Saraburi cloth remains the same style. From the era that migrated from Chiang Saen In addition there are other sarong fabrics that are used in everyday life namely woven sarong muk kai and kan. There is a succession of sarong weaving wisdom from the generation to the present most of which are woven with flowers. In the ancient pattern there is a conservation of ancient Pha Sin Tin Jok Thai Yuan Saraburi by re-woven according to the original pattern from the ancient Thai sarong that remains in Saraburi. Pha Sin Tin Jok Thai Yuan Saraburi has been promoted by various government agencies. There may be changes in the times that have changed with the adaptation to various product designs or the application of sarong work to the era. The existence of Thai people in Saraburi has seen the value of wisdom in their ethnicity. Together with promotion from various sectors That encourages Thai people to be proud Inspired in the conservation of Thai culture and arts. The establishment of Thai Folk Culture Hall in Saraburi The new weaving of the Sarawak sarong from the ancient Pha Sin Tin Jok Thai Yuan Saraburi style Including the floating market That shows the existence of the Thai culture of Saraburi living.

This research aims to study phytochemicals and potential of Mapok (Parinari anamense Hance) extracts to inhibit germination and growth of Barnyard grass (Echinochloa crus-galli) a common weed in the rice fields. Organic solvents extracted the part of fruits barks and leaves of Mapok included hexane ethyl acetate and methanol. Crude extracts compose of fruit hexane extract fruit ethyl acetate extract fruit methanol extract bark hexane extract bark ethyl acetate extract bark methanol extract leaves hexane extract leaves ethyl acetate extract and leave methanol extract. Crude extracts were tested of phytochemical tested of germinating inhibition root length inhibition stem length inhibition and dry weight inhibition of Barnyard grass. Leaves ethyl acetate extract showed highest inhibit germination and growth of Barnyard grass The leave ethyl acetate extract was separated by column chromatography to yield nine fractions (F1 – F9 fraction) and tested inhibit germination and growth repeating. The results showed that 1. The crude ethyl acetate extracts from the bark of Mapok at a concentration of 3000 ppm showed the highest inhibited percentage of germinating inhibition root length inhibition stem length inhibition and dry weight inhibition. 2. Fraction F8 of leaves ethyl acetate extract showed the highest inhibited percentage of germinating inhibition root length inhibition stem length inhibition and dry weight inhibition.