This research is a quasi-experimental research. The objectives 1) to study the product branding strategy branding products from the reed fiber in the market 2) to create and develop brands of reed fibers with participation of the communities of Nakhon Nayok and Chanthaburi 3) to promote the commercial reed-fiber product marketing plan with the participation of Nakhon Nayok and Chanthaburi 4) to create a website brand and marketing plan for commercial reed fabrics with participation of the communities in Nakhon Nayok and Chanthaburi 5) to assess the effectiveness of the website brand and marketing plan for commercial reed fabric products with participation of Nakhon Nayok and Chanthaburi 6) to try out the website brand and marketing plans for commercial reed fabrics with the participation of the communities of Nakhon Nayok and Chanthaburi 7) to create a website manual brand and commercial reed product marketing plan with participation of Nakhon Nayok and Chanthaburi. Population and sample groups used in this study were people interested in weaving The sample of 75 people was obtained by Purposive sampling. The study method used to collect data by constructing a satisfaction survey questionnaire Starting from cloth weaving a from reed fibers with processed into products that focus on the needs of the market from more than 15 reed fabrics woven and there are more than 15 various types of bags the products have been developed to meet the needs of people in Bang Sa Kao community Laem Sing Chanthaburi and the Kaem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok with the branding designs from standardized products to be effective and suitable for people in both community in the future. The research found the people in two provinces 1) can adopt the products that are developed to meet the standards and market demands and prepare to develop branding in the next occasion from Bang Sa Kao Laem Sing Chanthaburi and Khem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok 2) community can create a wide variety of beautiful bag products with training and developing in order to make products derived from reed fiber to be beautiful and meet the standards and market demands and being able to make a brand 3) the research team and villagers have taken part in marketing promotion by designing marketing plan and putting advertisements on the website for the promotion of products from reed fiber distribution and contact with the community’s products Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok. There are both languages for public relations; Thai and English that can be use more information on the website at any time that will be able to make a group of entrepreneurs or people interested in the product. To contact via website and phone contact with ease to inquire information of products from reed fibers quickly and easily 4) web site for promoting products from reed fiber distribution and contact with the community creating products reed fibers at Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok 5) There is a manual for using the marketing planning website advertising distribution the satisfaction of the training of the people in both communities was at a high level because it can be used for the real purposes.

This study Motorcycle Tourism Behavior: A Case Study of Motorcyclists in Bangkok aims to study personal factors of motorcyclists in tourism. Study the factors of motorcycling used in touring. And to study motorcycle tourism behavior of motorcycle users residing in Bangkok. The research employed a quantitative research. The research sample was 400 Motorcyclists in tourism residing in Bangkok. The research instrument was a questionnaire with five-level Likert scale. The data is described by frequency percentage and standard deviation. Most participants were male 20-29 years old had obtained a bachelor degree company employee monthly income in the range of 10001-20000 baht experience of driving motorcycling for tourism 5 years or more Used TOURING MOTORCYCLE engine size of 301 cc - 400 cc. and Use the Honda brand. The study results of tourism behavior factors. Tourists travel for a vacation during the months of November to December one day trip travel as a group or a caravan spend not more than 1000 baht per trip. travel in the west of Thailand and driving speeds between 51 - 100 km / h. Suggestions on Motorcycle Tourism Behavior. Study on the prevention of accidents from motorcycle tourism. This is because a motorcycle is a vehicle that can cause high damage in an accident.

This study aimed to examine the identity of the community towards sustainable tourism development and in order to set an appropriate management guideline in environment and energy conservation in Klongkone Community Mueng District Samutsongkhram Province. The data was collected using in-depth interview of Homestay owner Village Headman and government sector for 10 person. It was found that homestays do not have standard of homestay arrangements. Due to lack of knowledge of hotels and services and lack of policies to conserve the environment and energy in the homestay that is clearly visible. There is only behavior in saving of energy and reduction in energy consumption to reduce expenses incurred in business operations.

The study entitled “Education 4.0: An Evaluation of Students’ Attitudes towards Using Mobile Applications for English Language Learning” a mixed-method research aims to find out what are the students’ attitudes towards the use of mobile assisted in language learning what factors result in the acceptance and the use of mobile applications for English language learning and what are the application features responding to the students’ needs. The participants in this study were selected based on the convenience sampling method. They were undergraduate students studying at the tertiary level from the first-year to the fourth-year in the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon in the academic year of 2020. The total number of participants was 131 university students. The research instruments used for data collection was questionnaire which can be divided into four parts as follows: Part 1 general information Part 2 mobile applications used for English language learning Part 3 factors affecting the acceptance and the use of mobile applications for English language learning and Part 4 open-ended questions for additional information and suggestions so as to develop the features of mobile assisted in English language learning responding to the students’ needs. The data obtained from the questionnaire were divided into two types. The quantitative data such as the scores from 4-point Likert scale were analyzed by using descriptive statistics for example frequency percentage mean and standard deviation. In addition to the qualitative data the students’ written opinions were analyzed by using textual analysis word clouds and sentiment analysis of users’ attitudes towards the use of mobile applications for English language learning. Most participants in this study were female university students whose age ranged from 18 to 22 years old. These participants filled in the four rating scale questionnaire: 4 strongly agree 3 agree 2 disagree and 1 strongly disagree to report their attitudes towards the use of mobile applications for English language learning. The results of the study showed that most participants frequently used Youtube and Facebook to develop their vocabulary. The individual factors such as gender age and English language proficiency were not correlated with the acceptance and the use of mobile application for English language learning. The participants also reported that they strongly agreed on the performance expectancy and the perceived usefulness with a low to moderate correlation in each factor. According to the descriptive analysis and textual analysis the results reported that these university students showed positive attitudes towards the use of mobile applications for English language learning because it was easy fast and could access information quickly. One possible explanation for this was their age group. These participants were the members of generation Z who were born with innate digital literacy and the advancement of technology. They were also familiar with social media. However one of the limitations in the study was data analysis since the results of sentimental analysis and textual analysis might be influenced by word segmentation approach. For the content of English the differences between general English and English for Specific Purposes did not result in any decisions on using the mobile application for English language learning.

Ministry of Higher Education Science Research and Innovation has declared the policy towards university intiation with creative warm impressive and students’ improvement reinforcement. It is put into effect to every institute strictly. The research is a mixed-methods paradigm in order to evaluate the results of creative initiation by studying the perspectives on activities as well as the effects of creative initiation. Moreover setting the objectives and creative initiation indicators employing cost-benefit analysis are concerned. With simple random 362 undergraduate students of Faculty of Business Administration of Rajamangala University of Technology Phra Nakorn are the participants of this study. The study not only employs descriptive statistics —frequency percentage average and standard deviation— but also takes the focus group interview to collect data. To do so using purposive sampling to get 13-activity-staff as well as 12-activity-participant helps the researchers to analyze data in many dimensions: important issues and brainstorming for creating the next-time activities. The results found that 1. university students’ perceptions on activity was above average (good); such a type of activity was needed and related to the project’s objective 2. university students shared their opinions towards activity’s effects as followed: 1) positive effect is good; the activity caused unity responsibility and people and environment adaptation 2) negative effect is moderate; university students complied to do the activities but the activity’s processes should be improved. This was because various activities affected mental issues. According to previous activities’ cost-benefit analysis of Faculty of Business Administration they found that the cost of “Rak-Rua-Wang” project was the highest because there was high fixed-cost. On the other hand the project “Jit- Ar-Sa-Pha-Nong-Tham-Dee” had the least cost. To conclude internal rate of return modified internal rate of return and net present value of every project tended to increase continuously since university students in different majors involved in the activity increasingly.