The purposes of this study were 1) Study the participation of the community in tourism development. 2)To know the problems and obstacles in community participation in tourism development. 3)Guidelines for the development of community participation in tourism management Cultural Tourism Community of Old Town by the Phetchaburi River. The instruments used of the study was in-depth interviews with key informants 12 people. The research findings were as follows: Cultural Tourism Community of Old Town by the Phetchaburi River participate in decision making operation benefit and participate in the evaluation of tourism management. Problems and obstacles to community participation: downtime in sync disagreement participation. Guidelines for the development of community participation in tourism management: community participation give precedence to the people in the community emphasis on working according to plan know how to solve problems for development.

This study aimed to examine the identity of the community towards sustainable tourism development and in order to set an appropriate management guideline in environment and energy conservation in Klongkone Community Mueng District Samutsongkhram Province. The data was collected using in-depth interview of Homestay owner Village Headman and government sector for 10 person. It was found that homestays do not have standard of homestay arrangements. Due to lack of knowledge of hotels and services and lack of policies to conserve the environment and energy in the homestay that is clearly visible. There is only behavior in saving of energy and reduction in energy consumption to reduce expenses incurred in business operations.

The objective of the study Studying the context and potential product development of the local wisdom community of Bang Bon Herb Group According to the royal initiative Sufficiency Economy to the Pracharat market. To study the development pattern of Moringa oil herbal products local wisdom of Bangbon Herbs Group according to the Sufficiency Economy Royal initiative to Pracharat market. And to strengthen the community in converting community products to the public market in accordance with the government policy. The study method used to collect data by constructing a questionnaire. And collect information in conferences according to various occasions. Population and sample groups used in this study were General public and folk healers Traditional Medicine in Bang Bon District Bangkok. The sample of 70 people was obtained by simple randomness. The instrument for data collection was a questionnaire for knowledge management local wisdom on Moringa herbs. This questionnaire consists of 4 sections. Part 1 is general information for respondents. Part 2 is information about knowledge management local wisdom Part 3 factors and other opinions. About Thai herbs Part 4 other suggestions Take the analyzed data the basic statistics for analysis were percentage mean (x̄) standard deviation (S.D). The results of the study were as follows. 1. Most of the respondents were female. Are over 50 years old the educational level is Below a bachelors degree Most general employee position Less than 5 years of work experience at most Professional practitioners (e.g. restaurant owners businessmen etc.) have the most. 2. The results of the research showed that knowledge management local wisdom Moringa herbs. Of people in Bang Bon area Bangkok. It is knowledge management based on the patronage system. Family belief It is a relationship between family members. Transfer local wisdom from one person to another. In order to inherit the valuable wealth of wisdom and knowledge that he has studied Is giving wisdom to children Overall knowledge management and local wisdom were at a moderate level. The descending results can be discussed as follows. 2.1 The results of the research showed that the people had at a moderate level of knowledge management and local wisdom. When considering each item in order all items were found at the moderate level. 2.2 Knowledge management local wisdom when considering each item respectively all items were found at the moderate level. 2.3 Knowledge management local wisdom When considering each item in order it was found that Knowledge management in digital format is high. Recommendations for the development of research and innovation in local communities give concrete opinions. What kinds of herbs are there that result in the research of the goals? And can be transformed into community products to generate income for the local community to maintain health and to further commercialize. An analysis of the readiness of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. Able to develop guidelines for processing herbal products and academic services to society. To be efficient with the availability of locations people learning resources and create a network of local healers

The purposes of this research were to study the potential of creative tourism resources and the creative tourism management model of Khu Bua community Ratchaburi. This research was qualitative. The research tools were the in-depth interview and focus-group. The target groups were local people consisting of community leaders entrepreneurs merchants and government officials working in the area and tourist groups. The accidental sampling was applied for selecting tourist groups and the purposive sampling for other key informants. The data was analyzed by content analysis. The research results were as follows: 1. It was found that Khu Bua community’s potential for creative tourism were community history the ancient city area of Ban Khu Bua Thai-yuan cultural identity and community readiness. 2. As for strengths weaknesses opportunities and obstacles of Khu Bua Communitys Internal and External Environment the community strengths were famous woven fabrics ancient tourist sites occupational groups’ product development and promotion learning centers and an easily accessible location. The community weaknesses were a lack of career knowledge skills and experiences; no land of their own; without descendants’ awareness of their roots as well as no successors to the community culture. The community opportunities were more communicational channels the official tourism promotion policy and the increase of cultural tourism trend. The community obstacles were consumerism social change and lack of integration and linkage between central and local authorities. 3. Opinions and demands of tourists towards creative tourism in Khu Bua community were: 1. Due to the community tourist attractions information most tourists got the information from online social media. 2. According to tour time the tour in the community took no more than half a day. 3. As for the knowledge and understanding of creative tourism of the community most tourists replied that they participated in various activities the community planned. 4. Due to creative tourism activities the demand for the community activities mainly focused on learning about the Thai-yuan identity and local ancient sites. 5. According to the problem or suggestion for the creative tourism of the community most tourists suggested that there should be various channels directly informed by its responsible agency. 4. There were two models of creative tourism management for Khu Bua Community Ratchaburi including (1) tourism models changing from high-class cultural products to everyday cultural ones and (2) tourism models allowing tourists to participate in local community tourism activities. As for the community creative tourism management there were two phases: the experience and product creation phase and the product delivery and service phase.

This research aims to 1) analyze the SMEs 4.0 market management factors for Thai clothing brands among generation Y 2) to study personal factors affecting the SMEs 4.0 market management for Thai clothing brands among generation Y and 3) to generate the SMEs 4.0 market management model for Thai clothing brands among generation Y. This study uses qualitative and quantitative research methods. In-depth interviews served as a qualitative data collection methodology. Seventeen participants were grouped into experts stores managers and specialist contemporary Thai clothing brands. For the quantitative data collection methodology the researcher used questionnaires with a specific group of 430 Generation Y male and female participants who used to purchase or frequently purchase Thai clothing brands. To analyze data percentage mean and multiple classification analysis with a statistically significant level at 0.05 the researcher used G*power. Furthermore it was analyzed if the results were consistent with the qualitative data. The research results show that market management factors significantly relate to Thai clothing brand customers’ purchasing behaviors. These factors include purchasing rationale factor purchasing motivation factor brand management factor and demand management factor. The research findings link to the best practices in the market management model both online and offline markets and sustainable development in 5.0 society including 1) a rapid technology replacement 2) adding creative value to the society 3) natural harmonization management and 4) sustainable development.