The aims of this research are to review environment of floating market management to analyze potential of sustainable management and to develop strategies for developing sustainable management of Wat Takien Floating Market. Data were gathered by observations interviews focus groups and questionnaires and analyzed with Descriptive Analysis for Means Standard Deviations Factor Analysis and Canonical Correlation Analysis. Results were as follows: 1) Bangkuvieng canal on the eastern side of the market still has a nice natural view. The community cooperated well with each other. The market is organized by the temple committee which was found not to be well arranged at some point. 2) Factors that affect the potential of sustainable management of Wat Takien Floating Market include currect economic condition community local houses along the canal side Bangkuvieng canal geography policy and participation in management temple architecture inland walkway live Thai classical music band food and price of local product. 3) Strategies for developing sustainable management of Wat Takien Floating Market consisted of strategy for developing the floating market along with Buddhist traditions strategy for setting reasonable prices for local goods and strategy for organizing boat trip activity.

This research is Qualitative Research concerning phenomenology study which purpose of this research to study about Effectiveness Management of Rajamangala University of Technology Phra Nakhon In Order To Enter ASEAN Community. The samples of the research are lecturers supporting staffs both Thai and Foreign and students both Thai and Foreign. The research technic is Balanced Scorecard the balanced scorecard is a strategic planning and management system that is used extensively. In this research the result find that Rajamangala University of Technology Phra Nakhon has good management effectiveness as the result from foreign staff and universities partners said that they would like to continue the agreement and work with university in the future projects. The policy and strategic are at good level as the result from interview universities’ students and foreign students. The focus of the policy at Rajamangala University of Technology Phra Nakhon is to focus on producing graduates to enter the profession and practitioners. University also have conducted cooperation with many entrepreneurial businesses include restaurants shopping malls hotels and other businesses. So that students can practice the lessons learned from practical work experience. From interview academic staffs and support staff about the process of internal management is also effectivess management on good level almost of them are stratify with salary and Social welfare system and others systems in this organization. However some of university’s staff would like to have more knowledge with English language and also would like to know more about the information of organization.

This study aims to investigate the current state of management education for the analysis and synthesis techniques . And principles of management education is effective . Faculty of Management Studies . Rajamangala University of Technology Phra Nakhon ASEAN Community by the year 2558 to qualitative research is a research tool for in-depth interviews and focus group discussion . Which have passed quality inspection tool expert . And collected information from the executive . Faculty involved which is a major contributor . With a random sample of 30 students have been identified by checking the accuracy of the data (Triangulation Methods) and the data were analyzed statistically . With a main idea . The issue is concluded . To answer the research objectives defined . The results showed that Present study Management of the Faculty of Arts . Each branch is not ready in terms of the teaching staff of the foreign language education. Curriculum development that is in line with the ASEAN Credit Transfer with ASEAN . Required by both Thailand and teaching English. Students can not use English to communicate with the community in ASEAN . Building materials and devices on a limited budget is not enough. Therefore the effective management of the arts . Requires techniques and principles of management education by focusing on 4 M is a man of personnel availability of personnel both faculty and students money funds can manage the funds supporting material with materials classroom site environment to date. management and administration is good about the limited resources available for the benefit . The Faculty of Arts . The form must be obtained from the synthetic form or structure of management education is effective . With a focus on budget policy . Management program to ensure compliance with the requirements of the ASEAN Community. And student development . Disciplines of the liberal arts that facilitates entry into ASEAN in 31 December 2558.

The objectives of the research were; 1) to Study the level of competitive advantage and 2) the factors that its influences through the competitive advantage. The population and sample group used in this research were an executive director owner manager general manager and the chief accountant and finance of 3-5 star hotels and resorts in Phuket by using questionnaire (IOC tested) the construct validity and reliability for 89 complete questionnaire that it was responded rate 23.18. The results of this investigation were as follows: 1) An efficiency of using asset to make a profit; Impact of competitive environment was found that the negative result in significant level at (α˂0.10). 2) Customer loyalty for products and services was found that the positive influencing factors such as good corporate governance at (α˂0.01); strategic management efficiency at (α˂0.01); and Internal controls effective following COSO at (α˂0.10) respectively. 3) Reputation of the business was found that the Positive influencing factors such as Internal controls effective following COSO (α ˂ 0.01); Good corporate governance and Strategic management efficiency at (α ˂ 0.05). and 4) Value of assets that value added to business was found that the positive influencing factors as well as Strategic management efficiency; Internal controls effective following COSO respectively in statistically significant level at (α ˂ 0.01). While the technology and innovation (α˂0.05) and good corporate governance positive that made the influences beyond the positive regression in statistically significant level at (α ˂ 0.10) respectively. Keywords : Competitive Advantage; Internal Controls Effective following COSO; Strategic Management Efficiency; Impacet of Competitive Environment; Good Corporate Governance; and Technology and Innovation

The purposes of this research were : 1) to study the level of internal organization factors and the level of total quality management of Rajamangala University of Technology Phra Nakhon; and 2) to study the influence of internal organization factors that affect affecting the total quality management of Rajamangala University of Technology Phra Nakhon. This was a quantitative research which its samples group was consisted of 277 Rajamangala University of Technology Phra Nakhon employees. Data were collected through questionnaire and analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression analysis. The results were found that : 1) the total of internal organization factors and the total quality management of Rajamangala University of Technology Phra Nakhon were at the high level ; 2) six factors of internal organization factors that affect the total quality management of Rajamangala University of Technology Phra Nakhon which are style shared values system staff structure and strategy. These factors could explain 84% of variance to total quality management at RMUTP predict the total quality management.