The objectives of this research were to; 1) the personal factors. 2) the behaviors of Fast Food Consumption 3) to study the correlation between personal factors Knowledge and the behaviors of Fast Food consumption of High School Student At Srinagarindra The Princess Mother School Phuket. The population of this research consisted of 965 High School Student At Srinagarindra The Princess Mother School Phuket. Amount of sample size was 276 students which were selected by stratified random sampling; questionnaires and tests were used to collected data. Data were gathered though statistically analyzed by frequency percentage and Chi-square test. It was found that most of the sample groups were female (65.5%) aged 16-17 years old (74.3 %) who were studying upper secondary school (38.1%) Buddhism (83.3%) average earning of 50 – 100 baht (52.9%) daily and the average monthly income of family 10001 – 20000 baht (35.9%). Knowledge of fast food at the moderate level (57.6%). Most of sample groups like Full Meal Fast Food (83.0%) that cause of taste of foods (46.4%) The most favorite menu was fries chicken(33.0%) about 91 persons spent about 101 -200 baht per time. The most of sample groups choose KFC (60.1%). Channel is Facebook (49.6%) and variety of price (35.9%). The result of behavior in fast food consumption of Upper Secondary School It was also found; the consumption expenditure per time correlated with gender level of education correlated with type of food menus and prices. The amount average daily earning correlated with channel of news. Average income family monthly correlated with reason to choose and the consumption expenditure per time. Knowledge of fast food correlated with place and channel of news. Knowledge of fast food was found at 0.05 significant had relations to places and channel of news (p<0.05).

The purposes of the research were to study 1) personal factors of the academic staff at Rajamangala University of Technology Phra Nakhon (RMUTP) 2) fresh-coffee consumption behavior of the academic staff at RMUTP and 3) relationship between personal factors and fresh-coffee consumption behavior of the academic staff at RMUTP. The sample group consisted of 237 academic freshcoffee consuming personnels The instrument was a questionnaire. Frequency percentage mean standard deviation Chi-square and Phi correlation were used in data analysis via computer program. The results of the study indicated that 1) majority of the samples were female aged between 41-45. Most of them were master’s degree holding instructors with 25001-30000 baht monthly income; 2) most of the staff consumed approximately 4-5 glasses of freshly-brewed coffee weekly spending 41-50 baht per glass. Most purchased the fresh-coffee from a coffee booth or a coffee corner from 09.01-12.00 in the morning. Most of the samples preferred to drink iced (cold) fresh-coffee which had bitter sweet rich taste. Milk was once in a while added. Moreover they liked to drink fresh-coffee together with something sweet such as cake bread and pie; and 3) concerning the relationship between personal factors of academic staff at RMUTP it was found that age work status education level faculty and average monthly income had a statistically significant correlation at the level of 0.5 with the consumption behavior. None of the gender was found.

The purposes of this study were: 1) to studied of knowledge about snack consumption 2) to studied the behavior of snack consumption 3) to studied the association between personal factors or behavior of snack consumption 4) to studied the relationship between family factors or behavior of snack consumption and 5) to studied the association between the knowledge or the snack consumption behavior of middle school students in Thepmitrsuksa School Surat Thani Province. Samples were the middle school students in Thepmitrsuksa School Surat Thani Province that were studying in 2sd semester of academic year 2016 of 301 students. The Research instrument was a questionnaire. The statistics used to data analysis such as; frequency value percentage value average standard deviation and the Chi-squared test that were performing the data analysis used to SPSS statistics. The results of research were found: 1) most of students had highly knowledge about snack consumption 2) the students behavior of snack consumption sometimes had the behavior of snack consumption that consumed candies more than anything else. 3) the association between personal factors such as sex age habitation characteristics amount was being received characteristics from guardian and amount was being received characteristics from the guardian with snack consumption behavior of middle school students in Thepmitrsuksa School Surat Thani Province there were associated statistically significant at 0.05 however the association between personal factors in grade level of study there were not statistically significant in association with snack consumption behavior at .05. 4) the relationship between family factors such as education of guardian and the size of family with snack consumption behavior of middle school student in Thepmitrsuksa School Surat Thani Province that will have found the relationship were statistically significant at .05. and 5) the knowledge about snack consumption behavior of middle school students in Thepmitrsuksa School Surat Thani Province that will has been finding the association was statistically significant at .05.

The objectives of this study are (1) to research the behavior of breakfast consumption of Rajinibon senior high school’s students (2) to study their knowledge of breakfast consumption (3) to examine the relationship between their behavior of breakfast consumption and their knowledge of breakfast. The number of samples in this study is 240 Rajinibon senior high school’s students all of whom have been chosen by the method of stratified random of sampling. The tools studied in the research have been divided into two types namely 1) the questionnaire about the behavior of breakfast consumption of Rajinibon senior high school’s students. 2) the research about the student’s breakfast and statistics used analyze its data are frequency value the percentage the average value the standard deviation and the formula of finding the Pearson Chi-Square’s alpha coefficient. The research shows that most students have acknowledged the advantages of having breakfast at moderate level (57.50%) while 52.50% of students have gained its advantages at good level. It can be concluded that there is no relationship in statistical significance between the knowledge of breakfast consumption and the behavior of breakfast consumption of Rajinibon senior high school’s students when tested by the Pearson Chi-Square .

The purposes of this research were : 1) to study the personal factors 2) to study marketing mix factors 3) to study consumptions behavior 4) to study the relationship between personal factors and consumption behavior and 5) to study the relationship between marketing mix factors and consumption behavior. The samples have been done with 400 consumers visited McDonald’s restaurant in Pathumwan District Bangkok. The instrument was used the statistical questionnaire and in data analysis tools were used frequency value percentage value mean value standard deviation value and Person Chi-Square. Statistical analysis calculated by computer program. The results of consumers in McDonald’s restaurants in Pathumwan District Bangkok shown that : 1) most of the consumers are females and younger than 20 years old with monthly average income less than 10000 baht and most of consumers are students and education levels is lower than Bachelor degree. 2) the marketing mix factors result of consumer in overall have satisfaction a high level and when considering each side found that samples group provide the highest level satisfaction is products and samples group there are 3 levels at the high level and sort by descending from the average is product pricing and promotion. 3) consumption behavior found that the type of foods were sold in the restaurant the consumers prefer to eat the most popular interval Burger which consumers using more than that time 15.00-20.00 hrs frequency of in-store service and the average of 1-2 per week a time popular select access inside a department store because the staff are willing to provide services like interior decorating styles and inside is clean and spacious the number of seats is sufficient. 4) the relationship between the personal factors and consumption behavior found that age average income per month and highest level of education are statistically significant at the .05 level and 5) the relationship between marketing mix factors and consumption behavior found that product price and promotion were relating but distribution channel was not relating with consumption behavior and the relationship between all was statistically significant at the .05 level.