Nowadays Eye tracking technology is the next challenges of human computer interaction (HCI). This technology can help people all over the worldaccess computers through systems that use gaze control and especially important for people with physical disability. This research presents a system of assistive technology base on an eye-tracking interface while supported the communication system for independent living of persons with disabilities usability. The primary method of this system consists of a selection of pictogram buttons on three websites which used a low-cost eye-tracking device. The evaluation used the throughput of standards for computer pointing devices as a measurement of user performance to look at an on-screen target and dwell on it for 500ms for selection. The results showed that ten participants with a disability can be pointing and selection their overall mean throughput was 1.08 bits/s. Moreover the overall users of respondents were rather satisfied with the system. Consequently eye tracking technology is a great tool for interaction in the web application for a user with a disability.

The National Institute of Educational Testing Service (Public Organization) reported that English communication skills are a problem for most Thai students and they received the lowest average score for this subject. Therefore this highlights an important obstacle facing Thailand in developing the country. The aim of this paper is to compare student achievement and communication skills in English in the faculty of business administration of universities in Rattanakosin (Bangkok) Thailand with the intention of determining ways to increase student achievement. The research tool employed in this quantitative research study is a questionnaire to enable statistical analysis from the desired sample of 403 subjects. The F-test and Eta correlation findings show there are low relationships between five factors of achievement (planning and preparation comprehensible input intake activity output and evaluation) and student communication skills (listening speaking reading and writing). The results indicate that English teachers by having the professional knowledge and teaching skills are more responsible for improvement in Thai student English communication. In addition more pressure needs to be placed on universities and Thai government policies to increase opportunities and to encourage Thai students to use English in their daily lives.

The purposes of the research were to 1) study the 21st century skills of English for International Communication graduates desired by employers and 2) compare the employers’ requirements to skills of English for International Communication graduates categorized by the individual factors. The sample were 55 employers participating in the cooperative education project in the academic year 2017. The research tools were questionnaires and interviews. The statistical data analysis was performed by frequency percentage mean standard deviation and F distribution and the interview data analysis was performed by frequency and content analysis. It was found that the overall requirement of the employers for the 21st century skills of the graduates was at the high level (χ = 4.43 S.D = .35). As for each attribute the highest level was enthusiasm (χ = 4.63 S.D = .45) followed by collaboration (χ = 4.58 S.D = .46) and thinking skills (χ = 4.54 S.D = .47) respectively. The lowest level was the inquiry skills (χ = 4.07 S.D = .59). The result of the research hypothesis revealed that there is no significant difference between the employers with different employment sectors and working status and the requirement of the graduates’ attributes.

The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples by the questionnaire. The statistics used in this research were frequency percentage mean standarddeviation and chi-square test with statistical significance at .0 5 . The results showed that most of the consumers aged between 20- 29 were female Single employed in private companies graduated with a bachelor degree and had income THB 20000 – 30000 per month. Marketing communications were at a medium level Those are sold by Sales Representative public relations sales promotion advertisement and direct marketing. 1) The demographic factors Those accepted the hypothesis were age status and career. The Demographic factors those denied the hypothesis are were gender education and revenue. 2) Marketing communications factors in a magazine advertisement showed that buying behavior related to the frequency of monthly buying organic rice public relations through the agricultural market fair showed that the buying behavior related to the reason to select organic rice products Sales Representative who gave suggestions and demonstrate the correct organic rice cooking finally Sales Representative who informed the characteristic and differences of each type of organic rice. showed that the buying behavior related to The information of the organic rice products received through the media promotion and discounts the buying behavior related to the location to determine the buying of organic rice the direct market and customer contact via e-mail showed that the buying behavior related to the location to determine the buying of organic rice with statistical significance at .05.

This research aimed to 1) study social networking communications and wordof-mouth communications that affected consumer behavior in visiting pet cafés in Bangkok; and 2) study attitudes toward using services that affected consumer behavior in making a decision to visit pet cafés in Bangkok. The sample group in this research consisted of 400 people who visited pet cafés in Bangkok with questionnaires as the research tool to collect data. Statistics employed were frequency percentage average and standard deviation as well as multiple regression analysis and the level of statistical significance at .01. The research results found that : Most of the questionnaire responders were women accounting for 59.25 percent; between 21-30 years of age accounting for 56.50 percent; single accounting for 7 2 .5 0 percent; undergraduates accounting for 69.00 percent; earning monthly income of 10001-20000 baht accounting for 37.75 percent; and residents of detached houses accounting for 31.75 percent. When testing the hypotheses it found that social networking communications and word-of-mouth communications affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01. Emotional and behavioral attitudes affected consumer behavior in visiting pet cafés in Bangkok at the statistically significant level of .01.