รายงานการวิจัยฉบับนี้จัดทำขึ้นเพื่อประกอบการดำเนินงานตามโครงการวิจัยพัฒนาและเผยแพร่ผลิตภัณฑ์ของขวัญของที่ระลึกจากกระดาษสา งบประมาณประจำปี 2548 โดยมีวัตถุประสงค์เพื่อเผยแพร่ความรู้และทักษะการประดิษฐ์ของขวัญของที่ระลึกจากกระดาษสาจำนวน 4 ชนิดผลิตภัณฑ์ ได้แก่ สวนถาดสวนแก้ว ดอกไม้ประดิษฐ์ ต้นกระบองเพชร และพานพุ่ม เพื่อเสริมสร้างรายได้ และส่งเสริมเศรษฐกิจแก่ชุมชน

This research was aimed to study 1) the needs on souvenir products from Sukhothai local fabrics 2) design and development of souvenir products from Sukhothai local fabrics 3) the satisfaction of the development of souvenir products from Sukhothai local fabrics having been developed and 4) publicize research work of sewing groups and fabric crafts of Khao Kaeo Srisomboon Community Enterprise in Thung Saliam Sukhothai Province. The results of the research were as follows. The survey of souvenir products from Sukhothai local woven fabrics sewing community enterprise and fabric crafts from Khao Kaew Srisomboon Thung Saliam District Sukhothai revealed that the respondents had needs to develop souvenir products from Sukhothai local fabrics namely rag dolls or toys pillows and office supplies respectively. The souvenir design and development of Sukhothai local fabrics were meant to be unique and had been proved by five experts and the results of the evaluation of the overall opinion on the satisfaction were at the highest level as follows. As for office supplies type 1 type 2 and type 3 possessed a mean of 3.79 3.80 and 3.83 respectively. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.81 3.75 and 3.76 respectively. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.81 3.80 and 3.82. Regarding the satisfaction on the development of souvenir products from Sukhothai local fabrics had been verified by five experts. The results of the overall opinion on the satisfaction were at the highest level as follows. The office products type 1 type 2 and type 3 had a mean of 3.77 3.78 and 3.78. 2. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.75 3.71 and 3.73. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.77 3.78 and 3.78. Concerning the dissemination of research work to the community enterprise of Khao Kaeo Srisomboon sewing groups and fabric crafts in Thung Saliam District Sukhothai Province to the target group of 30 people the satisfaction on the research project on the souvenir product development from Sukhothai local fabrics revealed the highest satisfaction score on the curriculum in terms of the designs materials equipment facilities value and utility.

The Purpose of this research is to study about local identity in Lower Northern and product graphic design creation for local souvenir that leads to promotion in sales and promulgate in brand. The sample used in this research is entrepreneurs in the Lower Northern and customers or tourists by using cluster sampling method in 9 areas and accidental sampling in 3 weeks using 100 samples. Research tools have a 3 parts consisting of exploratory questionnaire for graphic design satisfaction questionnaire and efficiency performance evaluation. Data analysis is used by analysis frequency percentage and standard deviation. Process of research methodology consists of 1. Primary survey about identity attitude of Lower Northern 2. Analysis and conclude 3. Design and create graphic design 4. Satisfactory test 5. Efficiency performance of graphic design The results show that 1. The identity of Lower Northern should associate to religious place such as temple cathedral national park historical site occasion dialect language costume quotes and local souvenir. 2. The analysis of data about the relation of the most reminded Lower Northern place and the most participated place hasn’t correlative. For example “Tak Bart Tae Wo” tradition at Utaithani is the most participated needs but least memorized showing that special occasion has no relative or reminded to tourists but dimension and physical development do stick to them. 3. For upper northern area Graphic design pattern 2 is inspired from the “River Of Life”. 4. Efficiency form of lower north graphic design Overall is still well (Average 4.00). Overall of creation in color can tell and demonstrate to history of lower north and these can be applied for production design of souvenir is still well (Average 4.40). Next to below Pattern can communicate the local identity of lower north and dimension correlating to sight and restore form are still good (Average 3.80) At least Handiwork can tell and demonstrate to the identity of lower north (Average 3.60)