The purposes of this study were to 1) investigate the consumers’ behavior in using THAI catering restaurant at Phuket International Airport 2) marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport 3) compare marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport with details on personal factors. The sample group consisted of 350 Thai customers of THAI catering restaurant at Phuket International Airport. The sample group was chosen by using the accidental sampling technique. The questionnaire was used to collect data. The statistics used in this study were percentage mean standard deviation t-test and F-test. The result showed that the majority of customers were women aged in the range of 35-45 years old with monthly income ranging from 15000 to 25000 bath. The reason for using the restaurant is to have food. The most popular time was between 11.01-13.00. The amount of money spent each time was less than 1000 bath. These customers usually ordered Thai food. As for the factors affecting the decision it was found that it was self-decision making. As for the marketing strategies affecting the consumers in using a THAI catering restaurant at Phuket International Airport all strategies were rated high with personnel ranking highest ( = 4.18) physical feature ( = 4.17) service ( = 4.13) product ( = 4.13) price ( = 4.06) channel ( = 3.87) and sale promotion ( = 3.64) respectively. According to the comparative marketing strategies affecting consumers in using the service of a THAI catering restaurant at Phuket International Airport it was found that sex or gender played no role in using the restaurant. However age affected the product price sale promotion personnel service and physical feature with significant statistic level at 0.05. It was also found that monthly income affected product sale promotion service with significant statistical level at 0.05.

The creation of nightgown decorated by woven silk yarn scrap from Baan Krua Cottage Industrial Village in Ratchathewi Bangkok Thailand. Objectives are: 1) to study the weaving technique using the silk yarn scrap 2) to design a nightgown decorated with woven silk yarn scrap and 3) to study the overall satisfaction of nightgown designs which utilize silk yarn scrap. The sample population in this research is 250 women found on Silom Road central Bangkok. The research instrument is a questionnaire with 9 prototype nightgowns decorated with woven silk yarn scrap. The collection consists of 3 sets one set with 3 short nightgowns another set with 3 long nightgowns and the last set with 3 short nightgowns with long tails. The research methodology is to hand out the questionnaire to 250 non-specific women on Silom Road. Data analysis is done by statistic percentage average and standard deviation. Results of studying the survey show that most of the sample populations are women age between 31 -35 years old with bachelor degrees or the equivalent. Most are married and work as state enterprise officers. Incomes are between 20001 - 30000 baht. Most of them have bought a silk nightgown before and chosen to buy at department stores. The reason that they do not prefer silk nightgowns is because most in the current market are not innovative enough. Most of the sample populations have never seen a nightgown decorated with woven silk yarn scrap before. The results of studying the satisfaction of the sample population found that for the short nightgown set most of the sample population prefer number 2 standard deviation is 4.48. For the long nightgown set most of the sample populations prefer number 2 standard deviation is 4.44. And for the short nightgown with long tail set most of the sample populations prefer number 2 standard deviation is 4.46.

The creation of nightgown decorated by woven silk yarn scrap from Baan Krua Cottage Industrial Village in Ratchathewi Bangkok Thailand. Objectives are: 1) to study the weaving technique using the silk yarn scrap 2) to design a nightgown decorated with woven silk yarn scrap and 3) to study the overall satisfaction of nightgown designs which utilize silk yarn scrap. The sample population in this research is 250 women found on Silom Road central Bangkok. The research instrument is a questionnaire with 9 prototype nightgowns decorated with woven silk yarn scrap. The collection consists of 3 sets one set with 3 short nightgowns another set with 3 long nightgowns and the last set with 3 short nightgowns with long tails. The research methodology is to hand out the questionnaire to 250 non-specific women on Silom Road. Data analysis is done by statistic percentage average and standard deviation Results of studying the survey show that most of the sample populations are women age between 31 -35 years old with bachelor degrees or the equivalent. Most are married and work as state enterprise officers. Incomes are between 20001 - 30000 baht. Most of them have bought a silk nightgown before and chosen to buy at department stores. The reason that they do not prefer silk nightgowns is because most in the current market are not innovative enough. Most of the sample populations have never seen a nightgown decorated with woven silk yarn scrap before. The results of studying the satisfaction of the sample population found that for the short nightgown set most of the sample population prefer number 2 standard deviation is 4.48. For the long nightgown set most of the sample populations prefer number 2 standard deviation is 4.44. And for the short nightgown with long tail set most of the sample populations prefer number 2 standard deviation is 4.46.

The purpose of this research was to: 1) study the factors that affect the household accounts of people Baan Bang Pho Nuea Pathum thani 2) study the problems and barriers of the household accounts of people Baan Bang Pho Nuea Pathum thani. A questionnaire was used to collect the information through population in of people Baan Bang Pho Nuea Pathum thani. From studying the personal factors it was found that the majority of the population was female ages 41-50 years old 4 family members graduated elementary school average monthly household income in the range of 5000-15000 THB mostly without any financial institutions and most people did household accounts before. Factors affecting household accounts of people Baan Bang Pho Nuea Pathum thani include the necessary to do household accounts to make more savings to know revenue – expenses of families each month to spend carefully and no extravagant and to behave according to the principle of sufficiency economy. Troubles and barriers of making household accounts of Baan Bang Pho Nuea Pathum thani included lack of resource inexperienced lack of help advice from the authorities it’s complicated and waste of time do not want to disclose the facts in household accounts and dislike and ignore the benefits of household accounts