จำนวน Repository ( 19 )
การศึกษาส่วนประสมทางการตลาดที่มีความสัมพันธ์ต่อความพึงพอใจของผู้ใช้บริการร้านซักอบรีด กรณีศึกษาผู้ใช้บริการในเขตเทศบาลตำบลเสาธงหิน จังหวัดนนทบุรี
This research aimed to study impact of demographic factors on laundry service consuming and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers residing in Sao Thong Hin Sub district Municipality Nonthaburi. A questionnaire was a tool which reliability of Cronbach alpha coefficient showed 0.955 with statistical analysis of Frequency Distribution Percentage Mean Standard Deviation Chi-Square and Pearson Correlation. The results shown that; The customers express their opinions on the scale of high towards every marketing mix including staff places processes prices service quality physical factors of services and marketing promotions respectively. The customers satisfy with overall marketing mix on the scale of very high ranking first the fact that staff were attentive to details. Education levels affect satisfaction level on the topic of inside and outside cleanliness of the shops. And occupation did vary satisfaction on the topic of loss and damaged garments guarantees. The factors of marketing mix including services price places marketing promotions staff processes and physical aspects of services did affect satisfaction on the marketing mix on laundry services.
พฤติกรรมการบริโภคก๋วยเตี๋ยว และความพึงพอใจต่อผลิตภัณฑ์ของร้านจำหน่ายก๋วยเตี๋ยว ของบุคลากร ศูนย์ราชการเฉลิมพระเกียรติ 80 พรรษา 5 ธันวาคม 2550
The purposes of this study were 1.The purpose is to study the consumption of noodles personnel Government Complex 80th December 5 2550. 2.To determine your satisfaction with the products of the noodle shops personnel Government Complex 80th December 5 2550. 3.To compare satisfaction with the products of the noodle shops personnel by sex age. Education level the average income per month sample used in the study. Customers noodle shop run by the Government Complex instruments used in the study was a questionnaire with the reliability ranged from 0.70 to 0.80. The statistics used to analyze the frequency percentage average standarddeviation and statistical t-test and F-test. Results found that consumers had a habit of consuming noodles. The factor affecting decision to consume any kind of noodles is the taste .The most popular type was pork noodles. Food most eaten with noodles were fresh vegetables. The number of people eating together was 4-6.The time most used for consumption was 11:01 - 13:00. The number of times consumed was 1-2 times per week. Each time most consumers consumed 1 bowl. Satisfaction difference were statistically significant at the 0.05 level by age and average income per month. Education did not affect difference in satisfaction.
The factors affecting international tourist perspective on destination satisfaction : the case of united kingdom and Australia tourists visiting in Thailand
Thailand destination image and national stability confidence become an important factor determining leisure destination for international tourists. Hence in 2015 Tourism Authority of Thailand has launches ‘Discovery Thainess’ campaign to enrich Thailand brand image become a quality leisure of global destination. United Kingdom and Australia tourists become a target group of the study. As reported by UNWTO Tourism Highlights (2017) these countries were ranked on the 4th and 8th international biggest spender in global tourism market. United Kingdom contribute of US$64 billion to global tourism industry and US$27 billion from Australian tourists. Thus targeting on these biggest spender and attractive them to visiting Thailand destination is the strategy needs to enhance of national income. The aim of the study is to investigate the perception of British and Australian tourists regarding to Thailand destination image destination satisfaction and destination loyalty. The results of the study shows most of British tourists perceived Thailand destination image as ‘relax destination’ while Australian view as ‘Amazing Thailand’. British tourists have discover Thainess experience on Thai massage/spa and Thai food cooking become the must thing to do in Thailand while scuba diving is the Thainess experience don’t miss via Australian tourists’ eye. Thailand tourism image is the most important factor to predicting British and Australian tourists’ satisfaction and also lead to destination loyalty. The focus group interview data show that Bangkok is the popular destination choses by British and Australian tourists. The study highlight Bangkok brand power city into five attractive characteristics defined by Tokyo brand power in order to make Bangkok as a premium tourist destination like ever. The result show that Bangkok is the safe place and comfortable delicious food culture culture diversity and fancy nightlife that make them ‘love Bangkok’. Thus they have a good travel experience in Thailand and definitely they will suggest Thailand to their friend and family.
ความสัมพันธ์ระหว่างความพึงพอใจในสวัสดิการกับความผูกพันต่อองค์กรของพนักงานบริษัท สิริกาญจน์ อินเตอร์เทรด จำกัด
This thesis was aimed to compare the demographic factors of employees and organizational commitment and to study the relationship between benefit satisfaction and organizational engagement of Sirikarn Intertrade Company Limited employees. 60 people were the population who responded to the questionnaire. The data collected were analyzed by frequency mean standard deviation hypothesis testing mean t-test and F-test and correlation coefficient (Rho) determined by statistical significance at 0.05 The results of the study revealed that the majority of the respondents were males over the age of 34-41 years old. Most of the respondents’ education were below the bachelors degree 50 percent married and 50 percent single with the work tenure of more than 10 years. The analysis of employee engagement showed that their organizational engagement at Sirikarn Intertrade Company limited in the overall was very high. When considering the individual aspect top three aspects were work desire willingness to dedicate and trustworthiness. When considering overall satisfaction towards Sirikarn Intertrade Company Limited benefits the three highest aspects included safety recreation and bonus and welfare.
อิทธิพลของการรับรู้ความยุติธรรมต่อความไว้เนื้อเชื่อใจ ความพึงพอใจ การบอกต่อ และการกลับมาใช้บริการซ้าของลูกค้าอสิตา อีโค รีสอร์ท
The objectives of this research were (1) To study the Influence of perceived justice on customer trust of Asita Eco Resort (2) To study the Influence of perceived justice and customer trust on customer satisfaction of Asita Eco Resort (3) To study the Influence of customer trust and satisfaction on customer word of mouth of Asita Eco Resort (4) To study the Influence of customer trust and satisfaction on customer revisited of Asita Eco Resort (5) To validate a causal relationship model of influence of perceived justice on trust satisfaction word of mouth and revisited of Asita Eco Resort’s customers.