จำนวน Repository ( 592 )

การศึกษาพฤติกรรมนักท่องเที่ยวชาวต่างชาติเพื่อการพัฒนาการท่องเที่ยวเชิงศาสนา เทศบาลนครเชียงใหม่ จังหวัดเชียงใหม่
การศึกษาพฤติกรรมนักท่องเที่ยวชาวต่างชาติเพื่อการพัฒนาการท่องเที่ยวเชิงศาสนา เทศบาลนครเชียงใหม่ จังหวัดเชียงใหม่

This research aimed to study the foreign tourists’ behaviors toward religious tourism and study the guidelines for the development of religious tourism at Chiang Mai Municipality Chiang Mai Province. The sample group used in this study was foreign tourists visited religious tourist attractions in Chiang Mai Municipality. The instrument used in this research was a questionnaire. The majority of respondents were Asian female age 36-45 years old who held a bachelors degree and work in general labor/ private. Learning was the main purpose of traveling. Tourists traveled with friends using motorcycles and bicycles and they were interested in Wat Phra Singh. The social media as Facebook Instagram and YouTube are the source of information. Tourists traveled during holidays - public holidays and spent time doing activities between 1-2 hours. The expenses during the trip were about 10001 - 20000 baht. They stayed at hotels resorts and they had experienced traveling in Chiang Mai Municipality 2-3 times. The overall opinion of the guidelines for religious tourism development in Chiang Mai Municipality was found in a high level. The mean was 3.75 and the standard deviation was 0.54. The guidelines for the development of health hygiene and safety was the highest point followed by transportation tourism promotion Ancient sites and antiquities Facilities and religious tourism activities respectively.

2566
การจัดการความรู้รูปแบบการพัฒนาผลิตภัณฑ์ชุมชนภูมิปัญญาท้องถิ่นของกลุ่มวิสาหกิจชุมชนอำเภอกระทุ่มแบน จังหวัดสมุทรสาคร ตามศาสตร์พระราชาสู่การพัฒนาที่ยั่งยืน
การจัดการความรู้รูปแบบการพัฒนาผลิตภัณฑ์ชุมชนภูมิปัญญาท้องถิ่นของกลุ่มวิสาหกิจชุมชนอำเภอกระทุ่มแบน จังหวัดสมุทรสาคร ตามศาสตร์พระราชาสู่การพัฒนาที่ยั่งยืน

This study aims to examine the knowledge management in the development of community products from the local wisdom of the community enterprise Amphoe Krathum Baen in Samut Sakorn according to the king’s philosophy to create sustainable development. Three main objectives were: 1) To explore the knowledge management in community product development based on the local wisdom of Amphoe Krathum Baen in Samut Sakorn 2) To find out the form of product development based on the local wisdom of Amphoe Krathum Baen in Samut Sakorn that applied the Sufficiency Economy Philosophy (SEP) to sustainable development. 3) To empower the community through the development of community products based on the king’s philosophy to sustainable development according to government policy. The methodology used for data collection involved constructing a questionnaire and collecting data in small meetings sessions. The participants in the study were general people associated with the community enterprise of Amphoe Krathum Baen in Samut Sakorn. The sample consisted of 20 participants drawn from the simple random sampling. The questionnaire was used as a research instrument in this study. The data were then analyzed by using descriptive statistics: percentage mean (x ) and standard deviation (S.D.). The results of the study can be summarized as follows: The results present the knowledge management in the development community products based on local wisdom in Amphoe Krathum Baen Samut Sakhorn following the king’s philosophy to sustainable development. This knowledge was managed systematically according to family beliefs the relationship between family members and the transmission of knowledge in local wisdom from one to others to inherit this local wisdom treasure. Overall the knowledge management of local wisdom was at the moderate level. For the development of community products based on local wisdom the results shows that the participants paid attention to the form of packaging according to geographic indicator that was available in their local area at the highest level. In addition to strengthening the community these community products allowed the community to generate profitable income by building commercialization and setting up a community enterprise rather than doing business within the family. When considering all these items the results show that all items were at a high level.

2566
พฤติกรรมการเลือกใช้สื่อการเรียนการสอนภาษาไทยออนไลน์ของนักศึกษาจีน ที่เรียนสาขาวิชาเอกภาษาไทยในกรุงเทพมหานครและปริมณฑล
พฤติกรรมการเลือกใช้สื่อการเรียนการสอนภาษาไทยออนไลน์ของนักศึกษาจีน ที่เรียนสาขาวิชาเอกภาษาไทยในกรุงเทพมหานครและปริมณฑล

online media has increased. At the same time Chinese students opportunities to learn Thai through real-life experiences in Thailand are limited by such circumstances. Chinese students need more online Thai teaching media to improve their language skills. Therefore the researcher is interested in studying the use of Thai language teaching and learning online media of Chinese learners. A questionnaire was used to collect data form Chinese Learners with Thai Major in Bangkok and Rural Areas. The results are as follow: Smart Phone is the most use device for use online media. Google translate application is the most use online media. The mostly of participants use online media for translation and interpretation. The mostly of participants choose and use their own decision after familiar with media. And the top three most common media usage problems are: First lack of concentration in online class. Second the content of Thai language teaching and learning online media is insufficient to meet expectations. Third the translation application cannot be translated correctly. From the in-depth interviews it was found that The most satisfying online Thai teaching medium is Zoom. The characteristics of Thai online teaching media that are most satisfied with the use are ease of use. And The most important factor in choosing online Thai language teaching materials is the accuracy of the information.

2566
การศึกษากระบวนการพัฒนาหญ้าแฝกแปรรูปเป็นผลิตภัณฑ์สู่เชิงพาณิชย์โดยความร่วมมือของประชาชนในกลุ่มผลิตภัณฑ์หญ้าแฝกตำบลห้วยเขย่ง อ.ทองผาภูมิ จ.กาญจนบุรี
การศึกษากระบวนการพัฒนาหญ้าแฝกแปรรูปเป็นผลิตภัณฑ์สู่เชิงพาณิชย์โดยความร่วมมือของประชาชนในกลุ่มผลิตภัณฑ์หญ้าแฝกตำบลห้วยเขย่ง อ.ทองผาภูมิ จ.กาญจนบุรี

Development of handicraft products from vetiver leaves have a purpose 1) to study the original products of manufacturers of vetiver handicraft products Huai Khayeng Subdistrict Thong Pha Phum District Kanchanaburi Province 2) to study the development process of vetiver leaf products to be beautiful and suitable for the needs of the market by the cooperation of the people in the vetiver grass product group Huai Khayeng Subdistrict Thong Pha Phum District Kanchanaburi Province to be a model for creating and processing vetiver products Mixing other plant fibers to build a stronger community the sample group consisted of people in Huai Khayeng sub-district. Thong Pha Phum District Kanchanaburi Province 155 people were randomly sampled from Krejcie & Morgans ready-made tables. Inquire to obtain the needs of consumers and meet the needs of the market. then evaluate the product model by village sages who participated in the processing of community products 3 people 3 design experts to assess the suitability of the model in the application of the product. Then the prototype has been created. Evaluate the level of consumer opinion towards handicraft products from vetiver leaves water hyacinth leaves locally grown plants and vetiver fibers. to get modern beautiful products Can be clearly designed to conduct research as a qualitative and quantitative research in parallel using questionnaires and interviews. satisfaction assessment form as a research tool to collect information considering suitability from experts and satisfaction from the audience. The data were analyzed using mean percentage and standard deviation (SD). The results of the research were as follows: 1) Community people and community leaders have opinions on the old products that are not up to date and that there is a need for vetiver fiber products. hyacinth fiber blender fibers to be developed into products made from vetiver leaves the most followed by womens bags and hats and so on respectively. 2) The results of the analysis of the design process and product development process different product forms that has been designed and developed by using the production methods such as knitting wrapping weaving twisting and binding there is no vetiver fiber weaving method yet. There is only the weaving of Karen cotton. that makes it suitable for use suitable for materials and production methods. It is beautiful and unique pattern at a high level and the results of the analysis of the level of public opinion in the community towards handicraft products made from vetiver leaves and blended with other fibers were appropriate. The physical utility is appropriate. User were satisfied at a high level followed by the beauty of shape and details can express modern. have suggestions want products that are up-to-date different from locally available products and need experts speakers come to train and fund to create sustainable products. can build a career Continuously generate income for the community forever.

2566
การศึกษาการใช้ภาษาไทยของนักศึกษาจีน สาขาวิชาภาษาไทยประยุกต์ คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
การศึกษาการใช้ภาษาไทยของนักศึกษาจีน สาขาวิชาภาษาไทยประยุกต์ คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The study aims to examine the language use by Chinese students studying in the Department of Applied Thai Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The Participants were 10 Chinese tertiary students in a two-year-transfer program from Applied Thai Faculty of Arts Rajamangala University of Technology Phra Nakhon. The research instrument used in this study was Thai writing test. The collected data were analyzed by using qualitative approach. Textual analysis and thematic categorization were used to identify the results into four categories: grammatical errors (accuracy and acceptance) theme of story-telling organizational communication and others to describe Thai language used by Chinese students. The results of the study obtained from these Chinese students studying in Applied Thai Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon can be summarized as follows: 1. Grammatical errors (Accuracy and acceptance) concerns twekve sub-categories: (1) using words incorrectly according to the context and the meaning of each sentence (2) misused conjunction (3) writing long sentence without space (4) using words irrelevant in the clause or main clause (5) misspelling (6) using double negators (7) using several ๆ (repetition symbol for one word (8) No indenting content when opening new topic (9) using punctuations wrong (10) degree of words used were not equal (11) wrong sentence organization and (12) incomprehensible word usage. 2. Theme of storytelling: These participants had positive attitudes in story-telling by providing their impression on each point such as their impression on Thai culture Thai human relations appreciation for Buddhism’s faith scenery and atmosphere rules and etiquettes hotel and travel industries Thai foods Thai education as well as the beauty of Thai language. 3. Organizational Communication can be divided into three sub-categories: (1) using bullet points or number to introduce new ideas but the content was relevant to the same topic (2) Using narrative writing to describe story and (3) Using spoken language in narrative writing. 4. Others included eight characteristics as shown in the following: (1) Using verb “มี” (to have) at the start to the sentence instead of using noun or pronouns. (2) High frequency of “ที่” (relative pronoun) to modify clauses in several sentences (3) Using auxiliaries verbs to show hesitant for example “แทบไม่ (hardly) “ไม่ค่อยดี (not quite well) “เกือบ” (almost) and “ค่อนข้างดี” (quite well) (5) Using English word while writing in Thai (6) Using ellipsis point (….) at the end of the sentence (7) Using words to describe characteristics and (8) Arranging sentences by using Google Translate.

2566