จำนวน Repository ( 37 )
ทัศนคติและการเปิดรับสื่อโฆษณาของผู้โดยสารบนรถไฟฟ้าบีทีเอส
The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient.
สื่อประชาสัมพันธ์ของสำนักงานทรัพย์สินส่วนพระมหากษัตริย์ที่มีผลต่อทัศนคติ และพฤติกรรมการเข้าร่วมกิจกรรมความรับผิดชอบต่อสังคม
The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities and to study their attitude that affects to behavior of participating in such activities as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency Percentage Mean and Standard Deviation and inferential statistics are T-test One-way Anova and Multiple Regression Analysis. The result shows that the knowledge understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words if the authorities have knowledge and understanding and receive communication about social responsible activities they will have good attitude toward social responsible activities. As a result their behavior is to participate more activities.
การรับรู้กิจกรรมด้านความรับผิดชอบต่อสังคมขององค์กรที่มีต่อทัศนคติของ ประชาชนในกรุงเทพมหานครด้านภาพลักษณ์ของเครือซิเมนต์ไทย
The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically analyzed selected using by frequency percentages arithmetic mean standard deviations. As the result of research: (1) The most respondents were female aged between 18–30 year old graduated bachelor degree and were employed by private companies income between 10001 - 30000 baht. (2) The overall perception toward the management to social responsibilities SCG was also at a highest level. People received information through Television and Radio. (3) The overall attitude toward the management to attitude of about SCG image of people were in high agree with. (4) The level of perception toward the corporate social responsibility in Environment Social and Community at .05 level of significance.
ความรู้ ทัศนคติ และพฤติกรรมการบริโภคผักของนักเรียน ชั้นประถมศึกษาปีที่ 4–6 โรงเรียนราชินี
The objective of this research was 1) to learn about the vegetables of students at grade 4-6 rajini school. 2) To study the consumption habits of students. 3) To study the consumption of students. 4) To study the relationship between knowledge. And vegetable consumption habits of students. 5) To study the relationship between attitudes And vegetable consumption habits of students. The Methodology: Participants were 254 study is that students grade 4-6 rajini school. The instruments were Test your knowledge about vegetables have the confidence of 0.68. A survey on the attitudes of confidence 0.72. And a questionnaire about dietary habits and vegetables have the confidence of 0.69. The results indicated that 1) Knowledge of the consumption of students at grade 4-6 rajini school. Most of the knowledge of good and moderate level of 30.71 percent. 2) Vegetable consumption habits of the students were at a very good level (x ̅= 2.35). 3) Vegetable consumption habits of the students were at a good level (x ̅= 2.14). 4) The relationship between knowledge attitude and vegetable intake of students at the grade 4-6 rajini school are interrelated. But there were statistically significant at the 0.05
ทัศนคติและความสนใจต่อการฝึกวิชาชีพอาหารไทยของเด็กและเยาวชนชาย กรณีศึกษาศูนย์ฝึกและอบรมเด็กและเยาวชส่วนกลาง
Objectives of this research are to study comparison of the attitude and interest of the training course in Thai culinary Training for trainees in Juvenile Vocational Training Center using ages educational status and time of training as comparison criteria. Sample group was 254 trainees in the Juvenile Vocational Training Center which were chosen by stratified sampling method. Questionnaires were used as the tool to analyze frequency percentage means and standard deviation One-way ANOVA and multiple comparison test by Scheffe’s method were used.