The purposes of the study on service quality influencing behavioral intention of Government Housing Bank users (headquarters) were to explore opinions behavioral intentions and service quality that influenced the Government Housing Bank (Head Office) users’ behavioral intention. The samples used in this study were 222 customers who came to the Government Housing Bank from 9.00 am to 11.00 am and 1.00 pm to 3.30 pm. They were chosen by the systematic sampling method. The statistics used for data analysis were frequency percentage mean and standard deviation. The hypothesis was tested with correlation coefficient (R) and regression analysis at significant level of 0.05. It was found that Government Housing Bank (headquarters) users were mostly females between 31 and 50 years old with bachelor degrees working for the state enterprise and earned the average monthly income over 30000 Baht. The level of the quality service was high revealing the service with attention trustworthiness reliability and intention. Tangible services and behavioral intentions were at a high level including the buying intention word-of-mouth behavior complaint behavior factors on price sensitivity and the service quality which influenced the behavioral intention of the government housing bank (Headquarters) users at the 0.05 level of significance.

The purposes of this research were to: study performance efficiency of Kasikorn Bank employees; to compare personal characteristics and performance efficiency of Kasikorn Bank employees; and study correlation of employee competencies to performance efficiency of Kasikorn Bank employees. The questionnaire and test were employed for collecting data from the sample group comprising 287 cases of Kasikorn Bank employees at Ratburana head office. The sample group was derived from simple random sampling. The frequency percentage mean standard deviation T-test one-way ANOVA and Pearson’s correlation with statistical significance at the level of 0.01 to 0..05 were applied for data analysis. The findings revealed that the majority of participants were female; aged between 18-30 years; working years were five years or more; and their position was unit chief. The result of difference comparison found that different genders ages and working years had no different effect to performance efficiency. Moreover correlation between employee competencies and performance efficiency of Kasikorn Bank employees it was found that correlation was at high level and the same direction.

The purposes of the study were to investigate Bangkok Bank PCL service standard development in three different areas: 1) Bangkok Bank PCL service standard 2) Bangkok Bank PCL Marketing Mix 3) Bangkok Bank PCL satisfaction. 300 samples of the Bangkok Bank PCL users were selected to response to questionnaire. The data were analyzed by descriptive statistics by the frequency distribution percentage distribution mean standard deviation and Correlation Coefficient analysis. The study results revealed that Bangkok Bank PCL employees were more attentive for the reason that the service users should be equally treated for example queuing. Marketing Mix (4P’s) was seriously applied to promote due to highly and strategically competitive market to help tracing the service or sales which had not been launched.

The objectives were to: study organization engagement of Kasikorn Bank employees; compare personal factors with organization engagement of Kasikorn Bank employees; and study job satisfaction of employees with relationship to organization engagement of Kasikorn Bank employees. The questionnaire and test were used for compiling data. The frequency percentage mean standard deviation one-way ANOVA and Pearson’s Pearsons correlation with statistical significance at the level of 0.01 to 0.05 were employed for data analysis. The findings indicated that the majority of respondents aged between 21 and 30 years; their working years ranged between 1 and 5 years; their marital status was married; their average monthly income was 40001 Baht or more; and their position was unit chief. The different ages and working years affected different organization engagement. Meanwhile different marital status average monthly income and position did not differently affect to organization engagement. In addition job satisfaction had intermediate correlation with organization engagement of Kasikorn Bank employees and was at the same direction.

This study has two major proposes to study marketing mix via Smart Sales system factors on a customers decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative research. The sample was selected 400 local people in Bangkok area from multistage random sampling by presented in the tables percentage average standard deviation to comparative analysis and use inferential statistics to examine hypothesis by regression analysis. The results of a short empirical survey of the local in Wisuthikasat area are presented. These show that Smart Sales system influence to life insurance buying at statistically significant at level 0.05 by this prediction equations; Buying Decision = 2.586 – 0.077 (Product) – 0.146 (Price) + 0.387 (Place or Distribution) + 0.109 (Promotion) – 0.213 (People or Employee) – 0.477 (Physical Evidence) + 0.051 (Process). The independent variable effecting Siam Commercial Bank insurance buying decision which significantly found at the level of 0.05 was the physical evidence factor. They were the bank symbol public relation brochure management officer uniforms customer acceptance of Siam Commercial bank in Wisuthikasat area branches stability respectively including the negative information of the bank branches.