The objectives of this research were to; 1) the personal factors. 2) the behaviors of Fast Food Consumption 3) to study the correlation between personal factors Knowledge and the behaviors of Fast Food consumption of High School Student At Srinagarindra The Princess Mother School Phuket. The population of this research consisted of 965 High School Student At Srinagarindra The Princess Mother School Phuket. Amount of sample size was 276 students which were selected by stratified random sampling; questionnaires and tests were used to collected data. Data were gathered though statistically analyzed by frequency percentage and Chi-square test. It was found that most of the sample groups were female (65.5%) aged 16-17 years old (74.3 %) who were studying upper secondary school (38.1%) Buddhism (83.3%) average earning of 50 – 100 baht (52.9%) daily and the average monthly income of family 10001 – 20000 baht (35.9%). Knowledge of fast food at the moderate level (57.6%). Most of sample groups like Full Meal Fast Food (83.0%) that cause of taste of foods (46.4%) The most favorite menu was fries chicken(33.0%) about 91 persons spent about 101 -200 baht per time. The most of sample groups choose KFC (60.1%). Channel is Facebook (49.6%) and variety of price (35.9%). The result of behavior in fast food consumption of Upper Secondary School It was also found; the consumption expenditure per time correlated with gender level of education correlated with type of food menus and prices. The amount average daily earning correlated with channel of news. Average income family monthly correlated with reason to choose and the consumption expenditure per time. Knowledge of fast food correlated with place and channel of news. Knowledge of fast food was found at 0.05 significant had relations to places and channel of news (p<0.05).

The objectives of this study are (1) to research the behavior of breakfast consumption of Rajinibon senior high school’s students (2) to study their knowledge of breakfast consumption (3) to examine the relationship between their behavior of breakfast consumption and their knowledge of breakfast. The number of samples in this study is 240 Rajinibon senior high school’s students all of whom have been chosen by the method of stratified random of sampling. The tools studied in the research have been divided into two types namely 1) the questionnaire about the behavior of breakfast consumption of Rajinibon senior high school’s students. 2) the research about the student’s breakfast and statistics used analyze its data are frequency value the percentage the average value the standard deviation and the formula of finding the Pearson Chi-Square’s alpha coefficient. The research shows that most students have acknowledged the advantages of having breakfast at moderate level (57.50%) while 52.50% of students have gained its advantages at good level. It can be concluded that there is no relationship in statistical significance between the knowledge of breakfast consumption and the behavior of breakfast consumption of Rajinibon senior high school’s students when tested by the Pearson Chi-Square .

The purposes of this research were : 1) to study the personal factors 2) to study marketing mix factors 3) to study consumptions behavior 4) to study the relationship between personal factors and consumption behavior and 5) to study the relationship between marketing mix factors and consumption behavior. The samples have been done with 400 consumers visited McDonald’s restaurant in Pathumwan District Bangkok. The instrument was used the statistical questionnaire and in data analysis tools were used frequency value percentage value mean value standard deviation value and Person Chi-Square. Statistical analysis calculated by computer program. The results of consumers in McDonald’s restaurants in Pathumwan District Bangkok shown that : 1) most of the consumers are females and younger than 20 years old with monthly average income less than 10000 baht and most of consumers are students and education levels is lower than Bachelor degree. 2) the marketing mix factors result of consumer in overall have satisfaction a high level and when considering each side found that samples group provide the highest level satisfaction is products and samples group there are 3 levels at the high level and sort by descending from the average is product pricing and promotion. 3) consumption behavior found that the type of foods were sold in the restaurant the consumers prefer to eat the most popular interval Burger which consumers using more than that time 15.00-20.00 hrs frequency of in-store service and the average of 1-2 per week a time popular select access inside a department store because the staff are willing to provide services like interior decorating styles and inside is clean and spacious the number of seats is sufficient. 4) the relationship between the personal factors and consumption behavior found that age average income per month and highest level of education are statistically significant at the .05 level and 5) the relationship between marketing mix factors and consumption behavior found that product price and promotion were relating but distribution channel was not relating with consumption behavior and the relationship between all was statistically significant at the .05 level.

1. To study the personal factors of Diploma students in Ubon Ratchathani Vocational College 2. To study the knowledge about healthy food consumption of Diploma students in Ubon Ratchathani Vocational College. To study the healthy food consumption of Diploma students in Ubon Ratchathani Vocational College 4. To study the relationship between personal factors and healthy food consumption of Diploma students in Ubon Ratchathani Vocational College 5.To study the relationship between knowledge about healthy food and healthy food consumption of Diploma students in Ubon Ratchathani Vocational College amount 313 students.The instrument used in the research is the questionnaire. The statistics used for data analysis is frequency percentage and chi-square values and sampling by method of landscape The results revealed that. 1) Most of the students are female aged between 18-20 years they are studying in the first year Department of Business Administration. They live in a dormitory Ubon Ratchathani Province they get money from their parents 51-100 baht and the index is in the normal range. 2) Most students have knowledge about healthy food. The index is in good. 3) The objective of consuming healthy food is for health. The types of health food that are most commonly consumed are fruits and fruit products. Frequency of consuming healthy food 3-4 times per week. The average cost of consuming healthy food is 51-100 baht per time and receiving health food news from YouTube. Where to buy healthy food is the fresh market / night market. The most popular healthy food items are fruit salads and soy milk. 4) The relationship between personal factors and healthy food that gender is correlated with the frequency of consumption of healthy food. Field of study housing characteristics and money received from parents per day correlated with the cost of consuming healthy food on average per time and the statistical significance is at the level of .05 5)The relationship between knowledge of healthy food and healthy food consumption found that there is a relationship between the frequency of healthy food and the cost of healthy food consumption per time and the statistical significance is at the level of .05

The purposes of this research were 1) to study the individual factors of Vocational Certificate students in Kanchanaburi Vocational College 2) to study of the breakfast meal knowledge of the students 3) to study their category of breakfast consumption 4) to study the relationship between the students’ individual factors and category breakfast consumption and 5) to study the relationship between the breakfast knowledge and breakfast consumption of the students. The target group was 285 Vocational Certificate students. The employed research instrument was a questionnaire. The statistical methods used in analyzing the data were frequency percentage mean standard deviation and chi-square. Stratified random sampling was used in this research. The results show the following: 1) regarding the individual factors of the students the main target group is female students aged 16 years in Vocational Certificate Year 1 who study in the Business Computer department; the parents of the main target group are employees; the students receive 50-100 baht per day from their parents; and their Body Mass Index is normal; 2) the students’ knowledge of breakfast consumption was at a very high level; 3) the reasons for their choice of breakfast are convenience and quickness; they prefer one-dish meals; the cost ranges from 31 to 40 baht; meals with little taste were consumed; the place of purchasing is the college canteen; positive influences were the cleanliness of sellers freshness of food and use of ceramic plates; 4) the individual factors had a strong correlation with category breakfast consumption with a significance at the 0.05 level; and 5) the students’ knowledge about breakfast category correlated with their consumption in relation to daily consumption the consumption of blade loin food with crispy mixed or vegetable in a main dish consumption of fast food meal for breakfast drinking a substitute for the meal and consuming snacks for breakfast with significance at the 0.5 level.